Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Brittany Williams

San Juan Bautista

Summary

Dynamic Regional and Technical Sales Manager with a proven track record of driving business growth across the West Coast through visionary leadership and strategic sales planning. Expertise in cultivating strong client relationships consistently leading to surpassing sales targets and enhancing market presence. My commitment to innovation in market strategies, combined with exceptional communication skills, ensures my adaptability to evolving industry trends and client needs. Passionate about leveraging insights to create impactful solutions that propel organizational success.

Overview

11
11
years of professional experience

Work History

General Manager

Anytime Fitness
04.2025 - Current

•Manage all aspects of gym operations, including staff scheduling, facility maintenance, and ensuring a clean, safe, and welcoming environment for members.
• Develop and implement strategies to attract new members, conduct gym tours, and close membership sales to meet or exceed sales targets.
•Recruit, hire, train, and supervise gym staff, including personal trainers, front desk employees, and maintenance personnel, while fostering a positive team culture.
•Build relationships with members to ensure high satisfaction, address concerns, and create programs or initiatives to enhance member experience and retention.
•Monitor and manage the gym’s budget, track revenue and expenses, and ensure profitability through effective cost control and revenue generation.
•Collaborate with the marketing team to promote the gym through local advertising, social media, and community events to increase brand visibility and membership growth.
•Maintain compliance with Anytime Fitness franchise standards, health and safety regulations, and local laws, including equipment safety and facility cleanliness.
•Oversee regular maintenance and repair of gym equipment, coordinate with vendors for servicing, and ensure the facility meets brand standards for appearance and functionality.
•Handle member inquiries, complaints, and feedback promptly and professionally to maintain a high level of customer satisfaction.
•Track KPIs such as membership growth, retention rates, and revenue, and report progress to franchise owners.
•Work with personal trainers to develop fitness programs, group classes, or challenges to enhance member engagement and attract new clients.
•Manage inventory for gym supplies, merchandise, and retail products, ensuring adequate stock and proper merchandising.

Regional Sales Manager

HexArmor
11.2024 - 01.2025
  • Fostered strong partnerships with key clients and internal teams, enhancing product offerings and customer satisfaction. Implemented successful sales strategies.
  • Worked with distribution partners maximize sales growth for PPE, i.e. safety glasses, gloves, helmets, and hearing protection.
  • Conducted in-depth market analysis, identifying untapped opportunities and developing tailored solutions. Increased regional market share substantially.
  • Spearheaded long-term sales strategies, aligning team efforts with company goals. Cultivated a high-performance sales culture, driving sustainable growth.
  • Orchestrated strategic partnerships, elevating product offerings and client satisfaction. Executed data-driven sales strategies, significantly expanding regional market presence.
  • Optimized sales processes, resulting in measurable revenue increases. Implemented targeted client engagement strategies, enhancing customer retention rates.
  • Fostered cross-functional synergies, streamlining product development and sales cycles. Worked with team members, boosting overall performance and morale.

Regional Sales Manager

TIGER Coatings North America
01.2024 - 11.2024
  • Oversight of the Northern California and Reno territory consisting of growing and developing a project book of $6 Million.
  • Monitor and manage production and distribution internally by communicating with Customer Experience Representatives, the warehouse team, and externally with customers.
  • Sufficient understanding of chemistry and technical knowledge related to the production, development, application, and safety procedures required for powder coating.
  • Clear understanding of substrate properties, preparation, and application techniques required to achieve desired finish and performance characteristic of the product line (anti-graffiti, metallic finish, architectural properties, etc)
  • Educate customers regarding manufacturing processes like formulation, weighing, mixing, extrusion, cooling, grinding, sieving, and filling our product.
  • Understand entire TIGR product portfolio and make appropriate product recommendations.
  • Maintain and develop existing and new customers to optimize service, sales growth, and customer engagement.
  • Manage product/service pricing and profit margins according to company policy.
  • Integrate individual sales efforts with other organized marketing activities and/or other regions where required.
  • Respond to and follow up with sales inquiries within 24 hours.
  • Monitor and support current market and competitor activities.
  • Utilize CRM to monitor progressive growth in existing and prospective clients.

West Coast Territory Manager

Xybix Systems, Inc
12.2022 - 01.2024
  • Company Overview: Xybix is the industry leader in height-adjustable ergonomic workstations and consoles for 24/7 mission-critical environments. Serving Public Safety (Police and Fire), Ambulance, Federal, and Military.
  • Oversight of California, Oregon, Washington, B.C. (Canada), Yukon (Canada), Alaska, and Hawaii on the 911 Public Safety Sales Team.
  • Implemented strategies to increase sales in assigned territory.
  • Established relationships with key customers, vendors, and distributors in the area.
  • Analyzed sales data to identify trends and opportunities for growth.
  • Coordinated trade shows and other promotions to raise brand awareness in the territory.
  • Created presentations for potential customers highlighting products' features and benefits.
  • Created a strategically planned travel schedule for visiting police and fire departments within my territory on a regular basis.
  • Conducted 'Meet & Measures' where I was responsible for taking detailed architectural measurements of dispatch rooms while being cognizant of ADA regulations, fire panels and equipment, and building/floor requirements for workstation installation in a 24/7 mission critical environment.
  • Exceeded YTD quota of $2.5M within five months achieving $3M, with a projection of $4.4M by year-end.
  • Created 49 new opportunities totaling $4.89M in new business.
  • Managed a project book worth $13 Million.

Technical Account Manager

Protech Group
02.2021 - 10.2022
  • Territory manager of California, Oregon, Washington, Idaho, and Nevada markets.
  • Foster strong, on-going relationships with clients.
  • Create, plan, and deliver value proposition presentations that provide technical solutions to Mid-Level and OEM markets (i.e. Aerospace, Military, Architectural, Commercial, Industrial etc.)
  • Develop and implement strategic sales plans to meet organization goals and quotas.
  • Review market analyses to determine customer needs and requirements.
  • Define and execute sales objectives and goals.
  • Provide sales activity reports on a pre-defined frequency that includes sales volume, potential sales, and areas of proposed expansion.
  • Represent organization at trade meetings and events.
  • Create, plan and deliver presentations on company/products.
  • Maintain a well-developed pipeline of current business and prospective clients.
  • Stay up to date with competitive landscape.
  • Utilize excellent product and industry knowledge to educate customers on pricing and application advantages.
  • Provide technical information and troubleshoot product-related problems.
  • Maintain a high level of customer satisfaction through increased availability and responsiveness, clean order process, tracking orders, and following up on accounts as necessary.

Client Relationship Manager

Ernest Packaging Solutions
01.2020 - 03.2021
  • Oversight of West Sacramento, Roseville, Rocklin, Granite Bay, Auburn, and Grass Valley markets.
  • Define sales and growth strategies with accounts while aligning with business objectives.
  • Drive continuous improvement in routing plans, prospecting, networking, and building and maintaining relationships.
  • Prepare customized quotes for prospective and current clients.
  • Increase revenue and profitability through generation of new business and further development of existing accounts.
  • Generate new leads by cold calling, networking, and researching.
  • Track market trends and develops competitive insights.
  • Distribution sales.
  • Family-owned company that specializes in the industrial supply, packaging, and shipping industry.
  • Offers end-to-end business solutions in janitorial, safety, warehouse packaging, retail packaging, and promotional materials.
  • Outside B2B sales.
  • Build relationships and understand clients' complex packaging needs.

Account Manager

Anixter
10.2019 - 12.2019
  • Oversight and Account Management of the Southeast Territory consisting of Tennessee, Georgia, Virginia, North Carolina, and Florida.
  • Promoted and solidified orders from existing and prospective clients through building connections and developing relationships.
  • Worked directly with Security Integrators that had on going or new projects in school districts, hospitals, military bases, etc.
  • Nurtured business relationships to build trust and maintain a consultative approach to find which CCTV, Wire, Cable, or Communication products would fit clients needs best.
  • Worked directly with several vendors to negotiate price breaks and discounted contracts to help clients win their bids.
  • Solution-seeking representative that remains positive and provides excellent customer service.
  • Responsible for entire sales pipeline from start to finish.
  • Strategically managed accounts given by Anixter using business development techniques to drive growth and build within existing accounts.

General Manager

Crunch Fitness
08.2018 - 08.2019
  • Conducted tours of the facility and presented tiered based pricing based on gym amenities.
  • Developed a comprehensive training program for all employees.
  • Managed the daily operations of the fitness center, ensuring safety standards were met.
  • Maintained accurate records of membership sales, billing and receivables.
  • Ensured compliance with local health codes and regulations.
  • Provided assistance to members in achieving their personal goals related to physical fitness.
  • Supervised a team of trainers and instructors to ensure quality customer service was provided at all times.
  • Created marketing strategies designed to increase awareness of the facility's services within the community.
  • Monitored and evaluated member satisfaction through surveys and interviews.
  • Implemented policies and procedures related to employee conduct and safety protocols.
  • Answered questions regarding fitness equipment to gym patrons and offered information on wellness strategies.
  • Coached Personal Trainers on effective communication techniques when dealing with clients.
  • Built and established lasting relationships using encouragement and personal support.

Diamond Consultant

Shane Co.
01.2018 - 07.2018
  • Educate the 4 C's of diamonds (color, cut, clarity, and carat weight) while creating the magic of the diamond buying experience.
  • Switch between multiple customer experiences quickly and with ease when needed.
  • Constantly strive for personal improvement by maintaining product knowledge, competitive information, and sales philosophies.
  • Intersperses the 9 'Shane Story' points effortlessly throughout the sale while asking deeper questions to qualify for budget and time line.
  • Ensure proper merchandise appearance & security of diamonds.

Senior Store Manager

GNC
05.2014 - 01.2018
  • Cultivate and grow a strong team of committed store managers and sales associates that will maintain profit margins and implement business plans.
  • Travel to 10+ locations in the South Bay, Monterey, and Sacramento markets to implement communication of successful selling behaviors, training, and action plans for business growth.
  • On-going development of management team in regards to business acumen, effective communication methods for leadership, and sales ability.
  • Coordinating with, reporting and making recommendations to regional and divisional management.
  • Sell, manage and drive growth.
  • Strong leadership and decision making skills.
  • Business development and strategy implementation.
  • Manage store inventory; receive, check, shelve, and confirm all merchandise orders.
  • Adhere to quality control program for stock rotation, markdowns, infestation control, outside inspections, and all maintenance problems.
  • Manage work schedules with established budgets for optimal store coverage.
  • Hire, train, discipline, review, and terminate employees.
  • Implement all appropriate merchandising information in an accurate and timely manner, ensuring the highest standard of store presentation.
  • Perform all register operations.

Education

High School Diploma -

Anzar
San Juan Bautista, CA
05-2012

Associate of Science - Psychology

Gavilan College
Gilroy, CA
03.2014

Associate of Science - Psychology

Cabrillo College
Aptos, CA
10.2012

Skills

  • Strategic market planning
  • Client engagement presentations
  • Core brand messaging
  • Sales expertise
  • Effective time management
  • Strategic business development
  • Strategic business planning
  • Social media engagement
  • B2B sales expertise
  • Consultative Selling
  • Inside Sales
  • Team Leadership
  • Negotiation
  • Multi-Store Operations
  • Client Relations
  • KPI Reports
  • Creative Problem Solving
  • Training & Development
  • Communication

Timeline

General Manager

Anytime Fitness
04.2025 - Current

Regional Sales Manager

HexArmor
11.2024 - 01.2025

Regional Sales Manager

TIGER Coatings North America
01.2024 - 11.2024

West Coast Territory Manager

Xybix Systems, Inc
12.2022 - 01.2024

Technical Account Manager

Protech Group
02.2021 - 10.2022

Client Relationship Manager

Ernest Packaging Solutions
01.2020 - 03.2021

Account Manager

Anixter
10.2019 - 12.2019

General Manager

Crunch Fitness
08.2018 - 08.2019

Diamond Consultant

Shane Co.
01.2018 - 07.2018

Senior Store Manager

GNC
05.2014 - 01.2018

High School Diploma -

Anzar

Associate of Science - Psychology

Gavilan College

Associate of Science - Psychology

Cabrillo College
Brittany Williams