Brittany Rogers
Toronto,ON
Summary
Dynamic marketing professional with extensive expertise in strategic planning, campaign execution, and brand management. Proven ability to drive growth through data-driven insights and innovative solutions, complemented by strong communication skills. Recognized for leading collaborative teams and adapting swiftly to evolving market demands, consistently delivering impactful results that elevate brand presence and engagement.
Overview
13
13
years of professional experience
Work History
Marketing and Customer Engagement Manager, Canada and Latin America
IDP Education Canada
04.2022 - Current
- Serving as a founding member of IDP Education’s Canadian marketing team, I am driving regional growth through strategic planning, performance marketing, and customer engagement.
- Consistently surpassing 30% annual growth for EBIT, lead generation, conversion, social media, and sales targets.
- AI Lead for the North America and LATAM region, spearheading the adoption of AI content creation, LLM testing, and prompt engineering, and pioneering AI-driven workflows to streamline creative production.
- Develop and execute integrated in-person and virtual event strategies to enhance client satisfaction and retention across Canada and Latin America.
- Lead a localized content strategy for Canadian social media channels, significantly improving audience engagement and brand relevance.
- Oversee product marketing for IELTS across Canada, tailoring campaigns to diverse test-taking demographics, and cultural contexts.
- Drive service marketing initiatives for IDP's student placement business, focusing on lead nurturing, value communication, and end-to-end customer experience.
Principal Owner
Brittany Rogers Solutions
12.2018 - Current
- Craft high-performing digital content for websites, blogs, social media, and communications platforms, aligned with unique client objectives and brand identity.
- Write and refine resumes, cover letters, corporate decks, and custom content that elevate client positioning, and drive results.
- Strategize and execute social media campaigns that build brand authority, increase engagement, and support business growth.
- Generate and distribute compelling press releases and company updates to maximize media exposure, and strengthen public presence.
Marketing & Communications Specialist
360kids Support Services
09.2020 - 04.2022
- Led a full-scale digital marketing overhaul for a 35-year-old charity, unifying branding across 22 programs, and modernizing outreach.
- Boosted social media engagement by 25%, adding 9,000 new users in six months through targeted content strategies.
- Launched virtual fundraising campaigns that raised over $500,000, maximizing digital reach, and donor engagement.
- Created multi-channel digital assets for web, email, social media, and print to support cohesive marketing efforts.
- Partnered with cross-functional teams to ensure seamless execution of campaigns aligned with organizational goals.
Managing Editor
Narcity Media Inc.
08.2016 - 10.2018
- Led daily operations of Narcity Media’s national editorial team, managing content production and editorial workflow across multiple Canadian markets.
- Drove audience growth to over 2 million monthly unique visitors by strategically scaling news and lifestyle content verticals.
- Oversaw all English-language content from pitch to publication, with a focus on audience relevance, and SEO optimization to maximize Google search rankings.
- Recruited, onboarded, and trained editorial staff, building a high-performing team, and fostering a collaborative work culture.
- Progressed through multiple roles at Narcity Media - including Editorial Intern, Assistant, and Prairies Content Manager - demonstrating consistent career advancement and leadership potential.
Reporter
Toronto Observer
01.2013 - 04.2014
- Generated three local news stories per issue for a biweekly print publication.
- Collaborated with reporters, editors, and copy editors to ensure accuracy, clarity, and timely delivery of all content.
- Produced and sourced visuals and multimedia elements to enhance storytelling.
Education
Honours Bachelor of Arts Degree - Journalism, Sociology
University of Toronto
01.2016
Advanced College Diploma - Journalism Fast-track
Centennial College
01.2016
Skills
- Digital Marketing & Analytics
- Meta Business Suite, TikTok Business Center, Google Analytics, KPI & Performance Metrics Tracking
- SEO Copywriting, Web Content Development, WordPress & CMS Management
- LLM Testing & Prompt Engineering, AI Content Creation, AI‑driven workflows
- Social Media Strategy & Management (Later, Hootsuite, Sprinklr)
- HubSpot & Mailchimp for Email Marketing and e-Newsletter Campaigns
- Content & Communications
- Cross-platform Content Creation (Instagram, Facebook, TikTok, YouTube)
- B2B & B2C Communication Strategy, Brand Voice Development
- Project Leadership & Execution
- Digital Project Management (Agency & In-House)
- Project Planning, Budget Oversight & Cross-functional Collaboration
Timeline
Marketing and Customer Engagement Manager, Canada and Latin America
IDP Education Canada
04.2022 - Current
Marketing & Communications Specialist
360kids Support Services
09.2020 - 04.2022
Principal Owner
Brittany Rogers Solutions
12.2018 - Current
Managing Editor
Narcity Media Inc.
08.2016 - 10.2018
Reporter
Toronto Observer
01.2013 - 04.2014
Advanced College Diploma - Journalism Fast-track
Centennial College
Honours Bachelor of Arts Degree - Journalism, Sociology
University of Toronto