Britney Mounce
Vancouver,Canada
Summary
Personable and innovative, with keen understanding of consumer behavior and brand positioning. Possesses strong foundation in digital marketing strategies, market research, and campaign management, coupled with proficiency in content creation and social media analytics. Committed to driving brand awareness and customer engagement through creative and data-driven approaches.
Overview
1
1
year of professional experience
Work History
Marketing and Brand Manager
Lifespan Medical
05.2024 - Current
- Streamline workflows, saving 10% of overall time on marketing processes
- Create and implement effective marketing launch plans, boosting product awareness
- Develop and maintain comprehensive brand guidelines and style guides
- Create compelling graphics, newsletters, and one-pagers that led to a 20% increase in email and social media engagement
- Manage multiple social media platforms (IG, FB, LI), increasing engagement by 15%
- Manage and execute influencer relationships and content development
- Boosted email open rates by 15% through targeted, personalized campaigns
Brand Marketing
Kabam Inc.
03.2024 - 05.2024
- Guided Disney Mirrorverse & Shop Titans campaign strategy, collaborating with core marketing teams to deliver campaigns on marketing channels (Social Media, Community, Creative Services, Acquisition, Live Services, Web).
- Fostered strong partner relationship with Disney to inform Disney Mirrorverse’s release roadmap, and augmented marketing reach and brand awareness.
- Collaborated with cross-functional teams (Game Design, LiveOps, Data, Business Development, ASO) to craft and execute a pre-registration campaign for Disney Mirrorverse. Which resulted in 1.3 million pre-registrations (33% above target), and 38% conversion rate to install.
- Increased user engagement by 50% in six months, helping drive overall organic installs by 1 million
- Successfully executed global campaigns through cross-functional collaboration.
- Monitored and reconciled marketing expenditures, optimizing resource allocation.
- Measured and reported on KPIs, leading to data-driven improvements
- Collaborated with PR agencies on various activities to mitigate reputational risks,
Education
DIPLOMA - FASHION MARKETING AND MERCHANDISING
BLANCHE MACDONALD
Vancouver09.2014
Skills
- Project Management
- CRM Management
- Creative Direction
- Marketing Analytics
- Media Planning
- Partnership Development
- Influencer Marketing
- Product positioning
- Campaign Management
- Social Media Strategy
Accomplishments
Media Excellence Awards
Kabam - Excellence in Branding Experiences 2023
Pocket Gamer People’s Choice Award
Disney Mirrorverse - 2022 Game of the Year
Canadian Game of the Year
Disney Mirrorverse - Best Mobile Game 2022
www.linkedin.com/britneymounce
Timeline
Marketing and Brand Manager
Lifespan Medical
05.2024 - Current
Brand Marketing
Kabam Inc.
03.2024 - 05.2024
DIPLOMA - FASHION MARKETING AND MERCHANDISING
BLANCHE MACDONALD
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