Brigitte Charbonneau

Recruit, onboard, and lead a team of representatives to promote Elanco's companion animal products. Manage career development and succession planning, while coordinating sales team activities, including training and regional meetings. Ensure the team meets or exceeds sales objectives across all product categories and successfully introduces new products. Analyze industry trends and collaborate with marketing and technical services to enhance key partnership programs and implement strategies across veterinary hospitals, key accounts, and corporate groups. Manage the district's operating expense budget.

• Created the first Key Account role in Quebec to meet and leverage the opportunity in this unique province. This resulted in a significant elevation of Elanco's position with the major partners.
• 2023 Behavior Pillar Award - Own
• Launched Credelio Plus with excellence.
• Built top-tier team.

Educate and persuade veterinarians and technicians on our product portfolio to capture market share, emphasizing both medical efficacy and safety, as well as business benefits. Utilize active listening and customer-centric communication to secure buy-in and drive brand adoption. Enhance company credibility through extensive technical expertise and deep industry knowledge. Organize and lead presentations and seminars within veterinary practices and the broader industry. Collaborate closely with District and Brand Managers, while mentoring Territory Managers, to drive team growth and success.

• High Flyer Award (most brands with double digit growth in North America)
• Two time Legend award (best sales)
• Nova and Super Nova award (for leadership and commitment to moving the business forward).

Drive product growth by educating healthcare professionals on the benefits and applications of our medications. Build and maintain relationships with doctors, pharmacists, and other key stakeholders to ensure product adoption and market penetration. Conduct presentations and provide up-to-date product information, addressing client needs and objections. Analyze market trends and sales data to strategize effectively, collaborate on promotional activities, and ensure compliance with industry regulations.