Bridgette M Pratt
Calabasas,CA
Summary
Award-winning beauty industry sales executive with 30+ years of experience driving revenue growth for prestige beauty brands through strategic retail partnerships, business development, merchandising, education, and brand execution. Proven ability to grow multimillion-dollar territories, develop high-performing retailer relationships, execute successful product launches, lead in-store education, and increase market share. Extensive experience collaborating with retailers, merchandising teams, operations, marketing, and executive leadership to deliver exceptional business results. Passionate about building brands consumers love while creating outstanding retail experiences.
Overview
24
24
years of professional experience
Work History
Vice President of Sales | On-Air Brand Representative
Bellapierre Cosmetics
Chatsworth, CA
01.2020 - Current
- Lead sales strategy and retail business development for key national accounts.
- Partner with merchants, buyers, and cross-functional teams to drive profitable business growth.
- Execute successful product launches through coordinated marketing, merchandising, and inventory planning.
- Deliver live product presentations that consistently drive customer engagement and sales conversion.
- Develop retailer education initiatives that increase product knowledge and improve sell-through.
- Plan and execute national trade shows, retailer meetings, and brand events.
- Manage retailer onboarding, item setup, EDI implementation, and operational compliance.
- Successfully onboarded government retail accounts including AAFES.
- Collaborate across sales, operations, logistics, finance, and marketing to ensure flawless execution.
Senior Account Manager
Sweis, Inc.
Torrance, CA
01.2019 - 01.2020
- Managed a 3-million-dollar territory across Southern California.
- Increased Planet Beauty sales by 26% within one year.
- Developed in-store education, merchandising support, and promotional execution.
- Partnered with retailers including Planet Beauty to maximize brand performance.
Account Manager
Sweis, Inc.
Torrance, CA
01.2003 - 01.2019
- Grew territory revenue from $360,000 to $1.8 million.
- Ranked as the top-performing sales representative in the San Fernando Valley.
- Successfully launched Moroccanoil throughout key retail accounts.
- Built trusted partnerships with store owners, buyers, and management teams.
- Recognized nationally for outstanding sales growth.
Education
Some College (No Degree) - Business Administration
Heald College
CASkills
- Specialty Beauty Retail
- Business Development
- Product Launches
- Retail Education
- Relationship Management
- Live Commerce
- Event & Trade Show Leadership
- Retail Onboarding
- EDI Integration
Accomplishments
- 30+ years of beauty industry sales success
- Grew territory revenue by 400%
- Managed multimillion-dollar retail businesses
- Multiple national sales awards
- Top Distributor Sales - Moroccanoil
- Top Sales - Keratin Complex
- Extensive trade show planning and execution
- Expertise onboarding new retail partners and managing EDI implementation
- Experienced presenter in live commerce and consumer education
PREVIOUS EXPERIENCE
- Sales Consultant - Wella
- Store Manager - Bath & Body Works
- Business Manager - Borghese
Timeline
Vice President of Sales | On-Air Brand Representative
Bellapierre Cosmetics
01.2020 - Current
Senior Account Manager
Sweis, Inc.
01.2019 - 01.2020
Account Manager
Sweis, Inc.
01.2003 - 01.2019
Some College (No Degree) - Business Administration
Heald College