Bridget Vitale
Napa
Summary
I am a results-driven leader dedicated to delivering sustainable, profitable growth. Over my 4 years at MOTHER, I've driven 200% revenue growth while maintaining healthy contribution margins, demonstrating my commitment to balanced, strategic expansion.
My approach centers on identifying impactful growth initiatives paired with cost-optimization strategies. This dual focus creates efficient, scalable channels and protects brand equity, which is fundamental to long-term success.
With 11 years in eCommerce—including 6 years specializing in premium and luxury brands—I've built a strong network of agency partners and industry contacts within the luxury peer set. This gives me real-time visibility into market trends and strategies, enabling me to stay ahead of industry shifts and make informed decisions.
Overview
10
10
years of professional experience
Work History
Director of International ECommerce
MOTHER
Los Angeles, CA
03.2022 - Current
- Led end-to-end International ecommerce strategy and owned digital P&L across DTC channels, driving 200% revenue growth.
- Designed and maintained reporting dashboards to facilitate informed decision-making and improve interdepartmental communication.
- Improved checkout conversion rates by 20% through strategic enhancements to site performance and user experience on Shopify.
- Analyzed market trends and established growth strategies to optimize KPIs.
- Developed and executed retention marketing strategy across email, SMS, resulting in a 32% increase in LTV.
- Managed agency relationships with performance marketing, retention, SEO, cross-border and platform integration partners to optimize performance and ensure brand guidelines are followed.
- Collaborated with merchandising, planning, wholesale, marketing, ops and finance teams to ensure seamless operational processes.
- Managed compliance updates with legal team to ensure compliance across global markets.
- Managed Tmall Classic eCommerce Store in China including planning, merchandising, ops, finance, marketing and advertising.
Director of ECommerce
Florence by Mills
Los Angeles, CA
08.2019 - 03.2022
- Due to our marketing strategy and product innovation, the DTC channel beat our FY 2020 forecast by 145% and was acquired.
- Managed Forecasting, Inventory Planning and P&L.
- Managed eCommerce site content including merchandising, copy, app integrations, and SEO strategy.
- Worked closely with brand marketing team to develop marketing calendar and social strategy.
- Managed projects with our development team to capitalize on CRO & new site functionalities.
- Managed email/SMS marketing to our 500k subscriber list including building automated series strategy and optimizing email stats for strong deliverability.
Account Executive
Coalition Technologies
Culver City, CA
01.2016 - 03.2019
- Analyzed industry trends and algorithm updates to develop and optimize PPC and SEO strategies for luxury apparel and wellness brands.
- Assisted in evaluating websites' technical health. Supported execution of CRO recommendations. Contributed to development of public relations outreach strategies and keyword utilization for effective copy creation.
- Analyzed and leveraged analytics data to drive user engagement and guide prospects through sales funnel.
Education
Master of Science - Retail Merchandising
The University of Texas At Austin
Austin, TX12-2014
Skills
- Strategy & Platform Management with Shopify
- Retention Marketing with Klaviyo & Attentive
- Performance Marketing Experience (Meta, etc)
- Affiliate Experience with ShopMy and Rakuten
- Financial Forecasting & P&L Management
- A/B Testing & Conversion Optimization
- Omnichannel Growth Strategy
- GA4, Server Side Tracking & Data Analysis
- Customer Experience Strategy
- Cross-Border Solution Experience with Global-E
Timeline
Director of International ECommerce
MOTHER
03.2022 - Current
Director of ECommerce
Florence by Mills
08.2019 - 03.2022
Account Executive
Coalition Technologies
01.2016 - 03.2019
Master of Science - Retail Merchandising
The University of Texas At Austin