Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Bridget Schuller

Strategic Marketing Leader
Carlsbad,CA

Summary

Proven success in brand building and developing comprehensive Go-To-Market strategies. Leverages market insights and process improvements to drive business growth and elevate the customer experience. Skilled in creative direction and crafting compelling messaging that resonates with target audiences. Adaptable, collaborative, and results-driven.

Overview

16
16
years of professional experience

Work History

MARKETING CONSULTANT

Starbucks Coffee Company
Remote
03.2021 - 09.2025
  • Strengthened brand reputation and advanced Starbucks sustainability goals by leading impactful partner and customer-facing initiatives for coffee and packaging innovation.
  • Drove consumer awareness and participation by leading the creative development of store and digital collateral for Reusable Cup initiatives, including California’s first city-wide returnable cup market test.
  • Improved operational execution and consistency by developing 4 global playbooks for reusable cup programs.
  • Enhanced coffee storytelling by simplifying complex content and translating insights into compelling social and website content.
  • Elevated partner visibility and deepened engagement by executing integrated marketing strategies for Inclusion & Opportunity initiatives and leading pandemic-related communications.
  • Drove awareness and enrollment for the launch of the Starbucks Alumni Community by developing a targeted, multi-channel acquisition strategy for former employees.

DIRECTOR, BRAND & CREATIVE

Save A Lot
St. Louis, MO
12.2018 - 12.2020
  • Increased brand equity and business performance by spearheading a full-scale brand transformation across a portfolio of 1,200 retail stores and corporate office.
  • Boosted product sales and deepened licensee engagement by translating consumer insights into a targeted growth strategy and actionable GTM plans.
  • Improved brand recognition by establishing new brand standards, ensuring creative and message consistency across signage, merchandising, and advertising.
  • Enhanced shelf appeal and elevated perception of quality & value by leading the packaging redesign for 1,500+ private label products.
  • Improved retail owner satisfaction by developing scalable branded merchandise solutions to support diverse store formats and fixtures.
  • Protected brand integrity by overseeing the end-to-end creative development process with in-house studio and external advertising agencies.
  • Fostered collaboration and accountability by developing and mentoring a team of 9, plus managed external agency partnerships.

SENIOR BRAND MANAGER

Starbucks Coffee Company / Teavana
Seattle, WA
11.2009 - 11.2018
  • Consistently achieved or surpassed revenue goals by developing breakthrough marketing campaigns and high-impact product launches for Starbucks and Teavana, strengthening market position and brand equity.
  • Surpassed revenue forecasts by $8.5M and earned Ad Age recognition for 'smart marketing' by leading the strategic vision and execution of Starbucks national Blonde Roast campaign.
  • Drove a significant increase in morning food sales and average ticket size by leveraging customer insights to pioneer the $2 breakfast sandwich promotion.
  • Increased Teavana sales comps by 15% and transactions by 25% by championing the 'Peel to Reveal' promotion, grounded in customer insights to boost engagement and traffic.
  • Cut agency costs by 25% by streamlining the creative development process and building scalable operator tools and assets for Starbucks, Tazo, and Seattle's Best Coffee.
  • Successfully addressed long-standing licensee needs by delivering flexible, low-complexity merchandising display solutions tailored to variable food service and hotel location formats.
  • Fostered community connection and delivered customer value by orchestrating a series of Starbucks 'Hometown' events in collaboration with strategic local business partnerships.
  • Effectively led and empowered direct reports and cross-functional teams to perform at their highest potential.

Education

Bachelor of Arts - Public Relations

Central Washington University
Ellensburg, WA

Skills

Brand Marketing

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Awards

Starbucks Bravo Award (7 time recipient)

Timeline

MARKETING CONSULTANT

Starbucks Coffee Company
03.2021 - 09.2025

DIRECTOR, BRAND & CREATIVE

Save A Lot
12.2018 - 12.2020

SENIOR BRAND MANAGER

Starbucks Coffee Company / Teavana
11.2009 - 11.2018

Bachelor of Arts - Public Relations

Central Washington University

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Bridget SchullerStrategic Marketing Leader