BRIDGET HOLLAND

• Partner closely with the founder and creative director to shape brand narrative, seasonal brand direction, translating creative vision into cohesive retail and digital frameworks.
• Develop and execute seasonal product narratives and consumer journeys, curating assortments and visual stories that balance brand expression, marketing priorities, and commercial goals.
• Conceptualize and produce seasonal visual assets — including product styling, lifestyle imagery, and editorial storytelling — to support launches, campaigns, and key brand moments.
• Concept, style, and produce photoshoots aligned with product launches — including model booking, scheduling, shoot coordination, and post-production selects and edits for web and social.
• Lead and execute marketing campaigns for print based product launches, translating creative concepts into compelling, sales-driven content.
• Work directly with leadership to brainstorm and implement new marketing strategies, advertising ideas, and product curation initiatives.
• Collaborate with factory partners to support production schedules, quality control, and launch timelines, bridging creative, marketing, and manufacturing needs.
• Played a key role in the company’s operational recovery after a factory fire, helping pivot production processes and sustain business continuity during a critical period.
• Contributed to the successful launch of a new San Francisco retail storefront, providing design input, merchandising strategy, and promotional planning.
• Supported significant company growth, contributing to scaling systems and processes as operations expanded across multiple facilities.

Retail & Brand Highlights

• Seasonal product launches across apparel and lifestyle categories
• Physical retail storefront launch and merchandising strategy
• End-to-end ownership of brand storytelling from concept to execution
• Deep understanding of consumer behavior across retail and digital environments

• Led store operations, sales strategy, and visual merchandising execution in a design-driven retail environment.
• Delivered personalized styling and curated shopping experiences that built strong client relationships and repeat business.
• Supported in-store and on-location photoshoots, bridging retail presentation and brand storytelling.
• Acted as liaison for external stylists and e-commerce fulfillment partners.

• Owned boutique operations and visual merchandising standards for a high-end retail environment.
• Built a loyal clientele through elevated styling, product education, and experiential retail moments.