Briannah Jayde
West Hollywood
Summary
I am a Retail Sales team leader, Business Management Professional, Creative Director, and Fashion Enthusiast. I am a dedicated and innovative visionary who sees things outside of the box and strives to make gainful and significant improvements. I am an inspirational leader, PR specialist, and a great team asset to any project I am privileged to be a part of. I am a very positive individual and all-around optimist. My confidence and tenacity both drive KPIs to positive results and I encourage staff morale while upholding company standards and integrity.
Overview
16
16
years of professional experience
Work History
Store Director
Pronovias Los Angeles
01.2022 - Current
- I Run all aspects of the business including sales, buying, visual merchandising, stock management, event planning, clientele management, staff management, and product knowledge training/motivation
- I have increased sales overall by 40% and I am currently the top Store Director in the USA in efficiency and product sales
- Exceeded company targets consistently through proactive monitoring of KPIs and execution of corrective action plans when needed.
- Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.
Interim Store Director
Pronovias Los Angeles
12.2020 - 04.2021
- I was responsible for all sales goals and retail support
- I drove the sales floor, trained, and motivated the staff while upholding morale through many significant changes
- I led the team in staying positive and ambitious in their goals and to keep striving for more excellence while empowering them to be overachievers and meeting their sales goals
- I oversaw all customer issues, alterations, PR arrangements, established numerous outside partnerships to support the success of the store, and was a critical thinker and problem solver through a pandemic and short-staffing
- I was responsible for all management sales reporting and communication and I established seamless professional and respectful relationships with all company entities
Assistant Store Manager
Pronovias Los Angeles
10.2020 - 12.2020
- I was responsible for supervising staff and overseeing the sales floor while also being top sales
- I was responsible for supporting corporate in implementing any direction and policies relayed
- I was a driven force to maintain the original elegance and luxury that defines the company through my training with Barcelona HQ
- I was responsible for all customer service issues, alterations appointments, and the overall energy of the sales floor
- Responsible also for the direct motivation and positive encouragement to the staff upholding company morale
Bridal Stylist
Pronovias Los Angeles
09.2019 - 10.2020
- I was responsible for all sales operations including curating clientele, styling the bride from head to toe, achieving and exceeding sales goals while remaining in the top performers of the sales staff
- I was responsible for leading an example and motivating my coworkers to keep a fun and efficient environment
- Streamlined appointment scheduling and follow-up processes for improved customer experience.
- Enhanced client satisfaction by providing personalized bridal styling consultations and recommendations.
Store Manager/Fashion Director
Panache Bridal of Beverly Hills
04.2014 - 09.2018
- I was responsible for all store operations, buying, staffing, as well as closing and maximizing all sales
- Also responsible for motivating staff and the client as well as being the 'face' and 'heartbeat' of the store (see numerous 5-star Yelp reviews)
- Succeeded by increasing sales by 25% in one quarter and made $1,000,000 in sales under my management
- I was solely responsible for television and media collaborations for Reality Shows and TV Network Projects and worked very closely with the talent and producers
- I also worked closely with the designers themselves and built viable professional relationships with all manufacturing companies
- Another responsibility was staying ahead and up to date in bridal fashion trends and upcoming designers
- I was responsible for all Fashion Show and Runway Production
Store Manager/Creative Director & Bridal Stylist
Eva's Bridals of Chicago
09.2009 - 07.2013
- Managed all store operations including payroll, customer service, merchandise buying, marketing, sales, and creative projects
- I led a complete staff including receptionists and sales consultants in maximizing bridal gown sales and superior high-ticketed customer service
- Also was responsible for the entire look of the bride and styled entire bridal parties and weddings
- I successfully increased sales by 35% overall
- Managed inventory control, cash control, and store opening and closing procedures.
- Addressed customer complaints promptly and professionally, resolving issues to maintain positive relationships with clientele.
Education
Bachelor of Arts - Visual Communications and Platform Design, Fashion Merchandising
Fashion Institute Of Design & Merchandising
Los Angeles, CA01.2002
Associate of Arts - Business Management, Fashion Merchandising
Pasadena City College
Pasadena, CA01.2000
High School Diploma - General Education, Fashion Merchandising
Monrovia High School
Monrovia, CA01.1996
Skills
- Excellent Communication
- Conflict Resolution
- Cross-cultural sales background
- Exceptional Multi-tasking
- Excellent Leadership skills and confidence
- Creative and trailblazing project/idea execution
- Sales leadership
- Staff leadership
- Business development
- Marketing
- Vendor relationship development
Timeline
Store Director
Pronovias Los Angeles
01.2022 - Current
Interim Store Director
Pronovias Los Angeles
12.2020 - 04.2021
Assistant Store Manager
Pronovias Los Angeles
10.2020 - 12.2020
Bridal Stylist
Pronovias Los Angeles
09.2019 - 10.2020
Store Manager/Fashion Director
Panache Bridal of Beverly Hills
04.2014 - 09.2018
Store Manager/Creative Director & Bridal Stylist
Eva's Bridals of Chicago
09.2009 - 07.2013
Associate of Arts - Business Management, Fashion Merchandising
Pasadena City College
High School Diploma - General Education, Fashion Merchandising
Monrovia High School
Bachelor of Arts - Visual Communications and Platform Design, Fashion Merchandising
Fashion Institute Of Design & Merchandising
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