BRIANNA REID
Calgary
Summary
My marketing profession combined with my hospitality experience makes me a dynamic individual with a versatile set of skills. I am a leader and team player with excellent communication skills who has the ability to succeed in a dynamic fast-paced environment. I am curious, eager to learn and always looking for opportunities to take on new challenges. Professional and personal development is a fundamental core value that drives me to take risks and encourages on going personal growth. I am creative, analytical and detail-oriented with strong organizational skills. I have the ability to handle multiple projects simultaneously with a high degree of accuracy. I am a professional who is passionate about fostering new creative and innovative strategies to connect brands to their consumers in an authentic way that drives results.
Overview
7
7
years of professional experience
Work History
Brand Advisor/ Marketing Strategist
Flores & Pine
12.2023 - Current
- Enhanced brand recognition by conducting thorough market research and implementing targeted marketing strategies.
- Established strategic partnerships to expand brand exposure and credibility.
- Analyzed consumer behavior data to identify trends and inform future branding initiatives for improved results.
- Developed comprehensive brand guidelines to ensure consistency across all marketing channels and materials.
- Collaborated with creative teams to develop eye-catching visual assets, resulting in increased brand awareness and engagement.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Implemented data-driven tactics for effective email marketing campaigns that led to increased open rates and conversions.
General Manager
Brokin Yolk
07.2023 - Current
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Developed marketing strategies to increase sales, brand awareness, and customer loyalty.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
Brand Communications Internship
Canadian Tire Corporation – Mark’s & SportChek
01.2023 - 07.2023
- Supported multi-national brand campaigns with multiple vendors that drove engagement, increased brand awareness and increased customer consideration
- Worked closely with internal channel owners to execute multi-faceted product storylines and campaigns.
- Worked closely with external and internal partners to execute and bring promotional campaigns to life.
- Worked simultaneously across two Canadian national brands within the Canadian Tire organization; SportChek and Mark's.
- Collaborated with internal stakeholders to execute all brand communication and marketing initiatives.
- Drove and responsible for the marketing influencer strategy across both banners.
- Supported the deployment of internal and external communications
- Managed budgets effectively and efficiently.
- Supported the PR practices of the business such as fostering and maintaining favourable relationships between the organization and the media.
- Supported product launch campaigns for owned brands and vendor partners.
- Developed and maintained relationships with internal and external partners.
- Managed website organic posts
- Fostered creative and innovative ideas to support and drive campaign initiatives.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to develop and implement creative solutions to complex problems.
Brand Strategist
MRU Capstone Program Agency
04.2022 - 12.2022
- Developed a comprehensive marketing strategy through data driven research, informed decision making and analytical marketing skills for clients of local organizations in Calgary such as The Calgary Talent Consortium, Calgary Economic Development, Flahmingo Fintech Startup, Kids Up Front non-profit, and eimhe AI Tech Startup.
- Collaborated cross-functionally for seamless execution of brand strategies.
- Produced high-quality reports and briefings for senior leadership and stakeholders, effectively communicating key findings and recommendations.
- Established strong relationships with key stakeholders, fostering fruitful partnerships and collaborations.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Transformed research-based insights into creative brand campaigns.
- Conducted comprehensive market research for informed decision-making and improved product positioning.
- Optimized brand consistency across various channels by creating cohesive visual assets and messaging guidelines.
Senior Manager/ Server
Joey Restaurants
07.2017 - 03.2023
- Supervised and directed the front of house hospitality team (50+ employees).
- Mentor/ responsible for growth and development of employees.
- Developed initiatives to increase customer loyalty, create brand awareness, and increase customer satisfaction.
- Implemented sales tactics and strategies to maximize profits and achieve business initiatives.
- Managed labour and inventory budgets as well as sales forecasting to meet allocated budgets.
- Recruited, interviewed, hired employees as well as evaluated employee performance.
- Developed recognition programs for employees
Education
Bachelor of Business Administration - Marketing
Mount Royal University
Calgary, ABGoogle Analytics Certificate
04.2021
Advanced Social Media Marketing Certificate
01.2021
Hootsuite Platform Certificate
01.2021
Skills
- Business Relationship Management
- Market Planning
- Project Management & Strong Problem-Solving Skills
- Digital Marketing
- Social Media Marketing
- Creative and Strategic Thinking
- Partnership Marketing
- Strong Presentation Skills
- Strong Interpersonal and Relationship Management Skills
- Ability to work in an agile and fast-paced environment
References
Available upon request.
Timeline
Brand Advisor/ Marketing Strategist
Flores & Pine
12.2023 - Current
General Manager
Brokin Yolk
07.2023 - Current
Brand Communications Internship
Canadian Tire Corporation – Mark’s & SportChek
01.2023 - 07.2023
Brand Strategist
MRU Capstone Program Agency
04.2022 - 12.2022
Senior Manager/ Server
Joey Restaurants
07.2017 - 03.2023
Bachelor of Business Administration - Marketing
Mount Royal University
Google Analytics Certificate
Advanced Social Media Marketing Certificate
Hootsuite Platform Certificate
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