Summary
Overview
Work History
Education
Skills
References
Volunteer Experience
Timeline
Generic

Brianna MacTavish

Edmonton,AB

Summary

A Communications & Media Studies graduate with a strong foundation in communications theory and the evolution of media technologies. Known for adaptability, curiosity, and a strategic mindset, I excel at navigating complex projects by aligning actions with business goals to drive impactful outcomes. My strong communication skills and collaborative approach have supported diverse clients and cross-functional teams in achieving seamless and effective results.

With hands-on experience in coordinating marketing campaigns, sales promotions, and events, I have developed a keen eye for quality content and brand consistency across channels. I bring proven experience in crafting customer-facing materials, collaborating with internal stakeholders and external partners, and supporting end-to-end campaign execution. Passionate about continuous learning and relationship-building, I aim to bring creativity, efficiency, and value to every project I take on.

Overview

7
7
years of professional experience

Work History

Marketing Coordinator

Gordon Food Service
Edmonton, AB
06.2024 - 07.2025
  • Plan and execute industry events, sales promotions, training sessions, and food shows aligned with long-term marketing and divisional objectives.
  • Coordinate resources and collaborate with internal teams and external partners (suppliers, brokers) to ensure the success of marketing campaigns and events.
  • Ensure quality and consistency by reviewing marketing materials for accurate branding, high-impact copy, and cohesive design.
  • Design and produce national promotional flyers and marketing assets for external distribution to customers.

Social Media and Sales Coordinator

Tickled Floral
Sherwood Park, AB
08.2023 - 06.2024
  • Responsible for photographing and editing images for social media use
  • Content creation and planning
  • Managing a variety of social media accounts
  • Taking customer orders that are based on specific needs and pushing product

Operations Coordinator

Orangetheory Fitness
Edmonton
09.2022 - 06.2024
  • Oversees the operations of 30 Orangetheory studios nationwide
  • Directly coordinates with studio management, offering support and coaching to ensure tasks are completed in an effective and timely manner
  • Responsible for contacting maintenance and technicians for studio emergencies
  • Ensures all studio locations maintain adequate merchandise levels to support maximum sell through ability

Sports Team Communications Intern

Hiltzik Strategies
New York City- Remote
10.2021 - 05.2022
  • Responsible for curating media lists shared directly to necessary outlets and reporters.
  • Collected & compiled all necessary information for clients based on unique needs.
  • Worked cross-functionally with multiple peers and stakeholders on projects, ensuring all work is completed correctly, and on time.
  • Internship position extended two additional terms based on performance and quality of work delivered

Social Media Manager

MacT Hockey Camps
Edmonton
05.2021 - 08.2021
  • Responsible for overall marketing and social media strategy to obtain awareness and outreach on Instagram.
  • Maintained viewer engagement and readership through regularly scheduled posts with relevant content.
  • Strong communication skills with prospective clients to ensure optimal experience and increase camp sign up rate.

Server

Refinery Grill
Edmonton
05.2020 - 04.2021
  • Responsible for ensuring an exceptional dining experience for all guests.
  • Managed orders & accompanying financial transactions utilizing digital point of sale system.
  • Extensive knowledge of menu & rotating seasonal offerings with ability to cater each guest’s experience based on unique wants and needs.
  • Strong multitasking skills while remaining professional in fast paced environment.

Summer Camp Counsellor

YMCA
Edmonton, Canada
06.2019 - 08.2019

Sales Associate

American Eagle Outfitters
Victoria, Canada
01.2019 - 04.2019

Education

Bachelor’s degree - Communications & Media Studies

Carleton University
Ottawa
12-2021

Social Sciences

University Of Victoria
Ottawa, ON

Skills

  • Problem Solving
  • Critical Thinking
  • Competitive Market Positioning
  • Teamwork
  • Time Management
  • Strategy
  • Event planning
  • Marketing campaign management
  • Brand consistency
  • Customer relationship management
  • Cross-functional collaboration
  • Promotional material design
  • Effective communication
  • Attention to detail

References

  • Erin Green, Marketing Manager, Gordon Food Service, 587-574-1011, erin.green@gfs.com
  • Colleen Wong, Marketing Manager, Gordon Food Service, 604-376-7705, colleen.wong@gfs.com

Volunteer Experience

  • Capital Care Nursing Home, Edmonton, AB, 01/01/12, 12/31/14
  • Crestwood Veterinary Clinic, Edmonton, AB, 01/01/14, 12/31/14
  • Mike Dea Basketball Tournament, Edmonton, AB, 01/01/16, 12/31/16

Timeline

Marketing Coordinator

Gordon Food Service
06.2024 - 07.2025

Social Media and Sales Coordinator

Tickled Floral
08.2023 - 06.2024

Operations Coordinator

Orangetheory Fitness
09.2022 - 06.2024

Sports Team Communications Intern

Hiltzik Strategies
10.2021 - 05.2022

Social Media Manager

MacT Hockey Camps
05.2021 - 08.2021

Server

Refinery Grill
05.2020 - 04.2021

Summer Camp Counsellor

YMCA
06.2019 - 08.2019

Sales Associate

American Eagle Outfitters
01.2019 - 04.2019

Bachelor’s degree - Communications & Media Studies

Carleton University

Social Sciences

University Of Victoria

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