Summary
Overview
Work History
Education
Skills
Timeline
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Brianna Lang

Brianna Lang

3081 Cascade Common, Oakville,ON

Summary

About Me

A dynamic Territory Manager with a proven track record at Independence Pet Group, showcasing over 18% growth through exceptional relationship-building and strategic sales planning. Expert in leveraging customer service skills and market insights to exceed sales targets. Renowned for active listening, problem-solving, and fostering strong connections within the veterinary community. Broadening sales experiences with emphasis on Health, Science and Technology, while continuing to work and thrive in the animal industry. Working with a successful company that prides itself on improving pet health, welfare, nutrition and safety.

Overview

9
9
years of professional experience

Work History

Territory Manager: Sales & Service Representative

Independence Pet Group Formerly PetHealth Inc
05.2023 - Current
  • Implemented successful sales strategies to drive revenue growth.
  • Expanded territory coverage by strategically identifying and targeting high-potential accounts.
  • Developed strong relationships with key decision-makers, fostering trust and loyalty in assigned territory.
  • Attended trade shows and industry events to promote company products and services.
  • Researched competitor activity and used findings to develop sales growth strategies.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Optimized sales pipeline management through diligent follow-ups on leads, resulting in higher conversion rates across territory.
  • Identified opportunities for upselling and cross-selling, resulting in increased average deal size.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Managed accounts to retain existing relationships and grow share of business.
  • Provided insightful feedback on market trends and competitor activities that informed strategic planning decisions at organizational level.
  • Consistently met 18% growth rate and successfully achieved bonus each quarter

Brianna's Dog Grooming

Self-Employed
04.2019 - Current
  • Helped develop customized grooming plans for individual dogs based on breed, size, coat condition, and owner preferences.
  • Soothed anxious or nervous pets through gentle handling techniques, creating calm atmosphere during their visit.
  • Monitored animals for signs of disease, illness, or injury and communicated concerns to owners.
  • Successfully grew business to 80 clients in 2019.
  • Closed doors to new clients in 2022 with waitlist to focus on sales career.

Customer Success Advisor Sales & Service

Independence Pet Group Formerly PetHealth
09.2020 - 05.2023
  • Worked in call center primarily in sales queues & retention.
  • Managed high call volumes, maintaining professionalism under pressure while providing accurate information with up to 80 calls per day.
  • Maintained calm demeanor even during challenging circumstances, exemplifying emotional intelligence.
  • Regularly reviewed personal performance metrics for self-improvement purposes, setting ambitious goals for future growth.
  • Enhanced customer satisfaction by addressing and resolving complex issues in a timely manner.
  • Delivered comprehensive product knowledge to assist customers in making informed decisions.
  • Excellent lead generation and conversion.
  • Top seller on team.
  • Collaborated with colleagues to share best practices and enhance overall team performance.
  • Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly.
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences while understanding competitors.

Professional Dog Walker & Manager

Puppy Dog Trails Ltd
04.2016 - 09.2020
  • Exhibited adaptability by accommodating clients' special requests and last-minute schedule changes.
  • Maintained open communication with clients, providing updates on their pets' behavior, health, and progress.
  • Provided exceptional customer service by addressing any concerns or issues promptly and professionally.
  • Most successful dog walker in Oakville 2018-2020; dubbed "The Doodle Lady"
  • Managed busy schedules of multiple daily dog walks while maintaining punctuality and professionalism.
  • Used marketing techniques to hone in on densely populated areas for walking with proven success.

Education

Bachelor of Science - Animal Health & Nutrition

University Of Guelph
Guelph, Ontario

Skills

    Relationship and Customer Service Skills

  • Friendly & positive attitude
  • Excellent de-escalation and problem solving skills
  • Loves to collaborate and help team members
  • Large focus on veterinary community building strong & positive relationships with prompt replies, active listening and attention to detail

    • Sales Skills

  • Active listening & advanced questioning
  • Quick learner
  • Understanding customer needs
  • Recommending solutions to customer’s needs
  • Communicating product differentiation
  • Flexible and adaptable to the changing market
  • Focuses on territory growth, consistently above 18% growth for Independence Pet Group
  • Consistent in conversion of C clinics to B to A through strategic territory and market planning

    • Presentation Skills

  • Communicates product advantages vs competition
  • Experienced presenting to groups both large and small
  • Attends veterinary conferences (OVMA, OAVT, VET conference)

    • Continuing Education

  • Other Than Life insurance license
  • Conceptual selling course through Korn Ferry
  • SPIN selling course through Miller Heiman

Timeline

Territory Manager: Sales & Service Representative

Independence Pet Group Formerly PetHealth Inc
05.2023 - Current

Customer Success Advisor Sales & Service

Independence Pet Group Formerly PetHealth
09.2020 - 05.2023

Brianna's Dog Grooming

Self-Employed
04.2019 - Current

Professional Dog Walker & Manager

Puppy Dog Trails Ltd
04.2016 - 09.2020

Bachelor of Science - Animal Health & Nutrition

University Of Guelph

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