BRIAN TERWILLIGER
Glendale
Summary
Results-driven leader with expertise in content strategy and team management. Proven track record of enhancing engagement through innovative content solutions across various platforms. Achieved significant outcomes in high-impact projects, contributing to year-over-year growth in multiple product lines. Strong background in strategic thinking and problem-solving, with skills in developing global marketing strategies that elevate brand presence.
Overview
20
20
years of professional experience
Work History
VICE PRESIDENT - CONTENT, PLATFORMS & COMMUNITY
FANATICS COLLECTIBLES
01.2023 - Current
- Direct 360 global strategy across Fanatics Collectibles and operate social and digital channels (Topps, Marvel, Disney, Bowman, Star Wars, Stranger Things).
- Lead creative development for brand and product marketing campaigns featuring the likes of Tom Brady, Lebron James, Aaron Judge, Shohei Ohtani, Larry David, John Elway, Caleb Williams, Superstars of WWE, UFC Champion Alex Pereira, among others generating billions of organic impressions.
- Develop and execute global marketing strategies across suite of Topps products increasing engagement 200% YOY over 300+ annual releases.
- Lead development of long-form unscripted content.
- Own sequencing and operationalization of content creation, operations, licensing and distribution systems across all brand marketing content.
- Lead content innovation efforts across social/digital platforms, expanding content into AR, Deep Fake, and AI.
- Created in-store content platform 'ToppsTV' delivering customized brand and products content in over 700 stores world-wide.
- Develop global content hub 'Topps Ripped' - focusing on educational and engagement.
EXECUTIVE VICE PRESIDENT - CONTENT
G4 NETWORK, COMCAST
01.2020 - 01.2023
- Oversee all key content initiatives across the multi-platform digital-first media company.
- Own P&L for content, talent, and brand integration teams (70% of organization).
- Innovate a multi-window digital and linear content programming strategy, resulting in the exploitation of core content assets across livestream, cable, and OTT platforms in an efficient yet platform-specific manner.
- Organize proficient operationalization of content creation and distribution systems, allowing for near-daily live content production and livestreams and 24/7 channel distribution to 10+ cable and OTT partners.
- Develop go-to-market brand integration and sales package strategy across the content enterprise to support $12M annual sales pipeline based on in-program integrations and custom content production.
- Solve problems and mediate for in-house creative and talent teams encompassing four show franchises and a diverse ensemble cast of actors and content creators.
- Spearhead content licensing strategies of linear and OTT channel feeds, resulting in curation of content consistent with platform audience strategies.
- Systematize weekly analytics reviews to directly correlate with each content franchise and our revenue/growth KPIs, facilitating data-informed decision-making for content production and audience acquisition.
- Lead content development and strategic partnerships with Tokyo Broadcasting, ESL, Riot Games, Epic Games, Wizards of the Coast, WWE, YouTube, and Twitch.
SENIOR VICE PRESIDENT - DEVELOPMENT
WORLD WRESTLING ENTERTAINMENT (WWE)
01.2016 - 01.2020
- Drive inception, business and content development, and production of growth-focused digital verticals in gaming, lifestyle, and innovation.
- Lead award-winning UpUpDownDown YouTube Channel to 200% growth to 2 million subscribers and over $13M in annual revenue.
- Create and Executive Produce WWE x IGN Showdown, MCV's Gaming Event of the Year, 2018.
- Oversee the Bella Twins YouTube Channel to 300% growth to 3 million subscribers and over 500M views.
- Supervise the WWE Content Innovation Lab focused on leveraging XR technology and partnerships to bring WWE to a broader, younger demographic.
- Launch WWE's podcast business in partnership with Endeavor Audio and spearhead all creative and business development, programming, and promotional initiatives.
VICE PRESIDENT - PROGRAMMING & DEVELOPMENT
WORLD WRESTLING ENTERTAINMENT (WWE)
01.2011 - 01.2016
- Lead inception, development, and production of new programming for WWE Network driving 400K new subscribers and +35% audience engagement YOY.
- Manage Originals production staff of 30+ staff and oversee all creative, budget, development, and production.
- Executive Produce all originals and network specials including 200+ hours of programming spanning reality, doc, studio, animated, and scripted.
- Production partners include - Bunim Murray, Seth Green's Stoopid Buddy Stoodios, Jeff Tremaine's Gorilla Flicks.
- Lead executive C-suite network meetings encompassing weekly business, analytics, and creative reviews.
- Devise programming strategies and lead internal comms across business units (Digital, Sales, CPG, CSR, Marketing, & Legal).
- Provide creative direction and execution of sponsorship integration for broadcast: 2K Games, KFC, Hyundai, Applebee's.
- Manage a 30-person team comprised of directors, producers, and editors.
- Lead global licensing and acquisition strategy in coordination with talent expansion initiative.
EXECUTIVE PRODUCER
INDEPENDENT
01.2012 - 01.2014
- Produced Celebrating Champions: 2014 Special Olympics USA Games (Fox Sports; 2014).
- Produced Countdown to the Rolling Stones (Yahoo; 2012).
Education
Master's Degree - Communications - Innovations
Ithaca College
Ithaca, NY01.2018
Bachelor's Degree - Communications - TV/R (cum laude)
Ithaca College
Ithaca, NY01.2003
Skills
- Team leadership
- Adaptability
- Communication and innovation
- Problem solving
- Negotiation
- Strategic thinking
- Time management
- Mentorship
- Content strategy
- Brand marketing
- Creative development
- Digital platforms
- P&L management
- Strategic partnerships
- Social media management
- Global licensing
- Data analytics
Honors And Awards
- MCV Games Event of the Year, WWE X IGN eSports Showdown, 2018
- WWE Brass Ring Recipient, WWE, 2013
Timeline
VICE PRESIDENT - CONTENT, PLATFORMS & COMMUNITY
FANATICS COLLECTIBLES
01.2023 - Current
EXECUTIVE VICE PRESIDENT - CONTENT
G4 NETWORK, COMCAST
01.2020 - 01.2023
SENIOR VICE PRESIDENT - DEVELOPMENT
WORLD WRESTLING ENTERTAINMENT (WWE)
01.2016 - 01.2020
EXECUTIVE PRODUCER
INDEPENDENT
01.2012 - 01.2014
VICE PRESIDENT - PROGRAMMING & DEVELOPMENT
WORLD WRESTLING ENTERTAINMENT (WWE)
01.2011 - 01.2016
Master's Degree - Communications - Innovations
Ithaca College
Bachelor's Degree - Communications - TV/R (cum laude)
Ithaca College