Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

BRIAN C. MCKAGUE

Mississauga,Canada

Summary

Dynamic sales leader with a proven track record at Sanford Outdoor, driving $1.1 million in advertising sales. Expert in programmatic advertising and strategic partnerships, leveraging data analytics to enhance customer acquisition. Recognized for exceeding sales targets and fostering strong client relationships, delivering impactful results in competitive markets.

Overview

24
24
years of professional experience

Work History

Founder

ACTIVATE OUTDOOR
06.2024 - Current
  • Secured the exclusive advertising rights to Invenda Group's Canadian digital vending machines.
  • Built a programmatic media platform for digital vending machines that is sold to advertising agencies across Canada.
  • Advertisers include ad agencies (Talon OOH, GroupM, Billups) and direct brands (Red Bull, MARS, Brockville Tourism).

Vice-President Sales

SANFORD OUTDOOR
05.2020 - 06.2024
  • Established strategic relationships with digital billboard owners, securing over 80 locations in Ontario.
  • Developed programmatic platform in Canada, generating $250,000 in annual advertising revenue.
  • Achieved $1,100,000 in direct and agency advertising sales in 2023.
  • Identified and leased 23 digital billboard sites while constructing 10 new locations.

Sales Executive

VERITIV/IMPERIAL DADE CANADA
Toronto, Canada
09.2018 - 09.2020
  • Responsible for managing and developing new customers within a geographical territory to increase sales and profitability within the commercial printing industry.
  • 2019 - 44% increase in Gross Sales within the Veritiv Express print territory.
  • 2020 - incomplete year. Furloughed due to COVID-19.

Founder

CANADA JUNK REMOVAL
Toronto, Canada
09.2009 - 08.2018
  • Developed and managed all sales and marketing strategies for the company.
  • Established new waste management unit in the entertainment industry with four of the largest entertainment companies AEG Live, Live Nation, NASCAR and Republic Live.

Investment Advisor

CIBC WOOD GUNDY
Toronto, Canada
02.2006 - 04.2009
  • Acquired and managed in excess of $10 Million in Assets Under Management for private clients through individual marketing strategies including cold calling, direct mail, and networking events.
  • Total Client Assets in excess of $40 Million.
  • Prospecting included 4,000 annual cold calls and 25 face-face-face monthly meetings.

Senior Account Executive

360 NETWORKS/GROUP TELECOM
Toronto, Canada
10.2001 - 12.2006
  • Achieved annual sales objectives by meeting and exceeding monthly recurring sales quota of $6,500 for data, long distance, PRI's and VOIP services that resulted in 115% Quota Achievement.
  • Prospecting included door-to-door sales, cold calling, networking and tradeshows.
  • President Club Winner.

Education

Bachelor of Arts Degree - Psychology, History

Hobart College
New York
01.1997

Skills

  • Programmatic advertising
  • Digital media strategy
  • Data analytics
  • Sales forecasting
  • Customer acquisition
  • Strategic partnerships

Affiliations

  • IAB Canada
  • COMMB
  • Nabs Canada
  • IBO

References

References available upon request.

Timeline

Founder

ACTIVATE OUTDOOR
06.2024 - Current

Vice-President Sales

SANFORD OUTDOOR
05.2020 - 06.2024

Sales Executive

VERITIV/IMPERIAL DADE CANADA
09.2018 - 09.2020

Founder

CANADA JUNK REMOVAL
09.2009 - 08.2018

Investment Advisor

CIBC WOOD GUNDY
02.2006 - 04.2009

Senior Account Executive

360 NETWORKS/GROUP TELECOM
10.2001 - 12.2006

Bachelor of Arts Degree - Psychology, History

Hobart College

Similar Profiles

CREATE PROFILE
BRIAN C. MCKAGUE