Brian McGuinness
Tiverton,ON
Summary
Accomplished Regional Sales Manager at Oxford University Press Canada, adept in strategic planning and sales leadership. Demonstrated success in territory growth and team development, enhancing customer satisfaction and achieving a significant increase in market share. Skilled in relationship selling and motivational coaching, consistently exceeding sales targets through innovative strategies and analytical thinking. Accomplished Regional Sales Manager versed in customer acquisitions, territory development and lead generation. Proficient at taking on tough territories in challenging markets and achieving dramatic results.
Overview
38
38
years of professional experience
Work History
Regional Sales Manager
Oxford University Press Canada
10.2014 - 03.2023
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Organized regular sales meetings, providing comprehensive updates on market trends, competitor analysis, and new product developments.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
Sales and Editorial Representative
Oxford University Press Canada
12.2008 - 10.2014
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
Sales and Editorial Representative
Pearson Education Canada
09.1996 - 12.2008
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Contributed to team sales goals by upselling products and services to customers.
- Evaluated customer needs and feedback to drive product and service improvements.
Sales and Editorial Representative
Times Mirror Publishing
09.1995 - 09.1996
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Provided valuable input resulting in new opportunities for growth and development.
- Contributed to team sales goals by upselling products and services to customers.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
- Evaluated customer needs and feedback to drive product and service improvements.
Sales and Editorial Representative
John Wiley & Sons
06.1993 - 09.1995
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Provided valuable input resulting in new opportunities for growth and development.
- Optimized customer experience by delivering superior services and effectively troubleshooting issues.
Sales and Editorial Representative
Macmillan Publishing
10.1992 - 07.1993
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Provided valuable input resulting in new opportunities for growth and development.
- Contributed to team sales goals by upselling products and services to customers.
Sales and Editorial Representative
Addison Wesley Publishers
02.1991 - 10.1992
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Provided valuable input resulting in new opportunities for growth and development.
National Sales Supervisor
Addison-Wesley Publishers
07.1988 - 02.1991
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Managed national sales programs, supervised 6 sales representatives and evaluated KPIs for promotional opportunities.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Enhanced communication within the sales team through regular meetings, updates, and training sessions.
- Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
- Directed effective hiring, orientation, training, development and retention of sales staff to maximize team performance.
Sales and Editorial Representative
Addison Wesley Publishers
08.1986 - 07.1988
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Provided valuable input resulting in new opportunities for growth and development.
- Contributed to team sales goals by upselling products and services to customers.
Sales and Editorial Representative
Addison Wesley Publishers
08.1985 - 08.1986
- Increased customer satisfaction by addressing and resolving complaints in a timely manner.
- Handled customer complaints quickly and professionally to restore customer confidence and prevent loss of business.
- Enhanced company reputation by providing exceptional customer service and support.
- Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
- Exceeded performance targets through diligent work ethic and focus on results-driven tasks.
- Communicated with clients and customers to gather, provide and share updated information on products and services.
- Provided valuable input resulting in new opportunities for growth and development.
Education
Bachelor of Arts - English
Bowdoin College
Brunswick, Maine USA05.1985
Skills
- Sales Leadership
- Customer Service
- Strategic Planning
- Business development and planning
- Sales expertise
- Deal Closing
- Relationship selling
- Account development
- Training and mentoring
- Account Management
- Sales initiatives and techniques
- Partnership Development
- Analytical Thinking
- Sales Tracking
- Competitive Analysis
- Competitor Analysis
- Territory Management
- Territory Growth
- Product Knowledge
- Presentation ability
- Goal Setting
- Sales Coaching
- Performance Evaluation
- Decision-Making
- Motivational and Inspirational
- Strategy Development
- Revenue Generation
Languages
English
Professional Working
Timeline
Regional Sales Manager
Oxford University Press Canada
10.2014 - 03.2023
Sales and Editorial Representative
Oxford University Press Canada
12.2008 - 10.2014
Sales and Editorial Representative
Pearson Education Canada
09.1996 - 12.2008
Sales and Editorial Representative
Times Mirror Publishing
09.1995 - 09.1996
Sales and Editorial Representative
John Wiley & Sons
06.1993 - 09.1995
Sales and Editorial Representative
Macmillan Publishing
10.1992 - 07.1993
Sales and Editorial Representative
Addison Wesley Publishers
02.1991 - 10.1992
National Sales Supervisor
Addison-Wesley Publishers
07.1988 - 02.1991
Sales and Editorial Representative
Addison Wesley Publishers
08.1986 - 07.1988
Sales and Editorial Representative
Addison Wesley Publishers
08.1985 - 08.1986
Bachelor of Arts - English
Bowdoin College
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