Summary
Overview
Work History
Education
Skills
Key Qualifications
References
Languages
Timeline
Generic

Brian Laviolette

Cobourg,Canada

Summary

I am passionate about technology and the impact technology can have on every avenue of commerce. I am excited by change, obsessed with learning, and motivated by the ever-changing needs of the market. Sales is my chosen profession because of the ability to teach and tailor new experiences to business owners and decision makers. I make the evaluation process effortless for executives and ensure we are always delivering on the value areas identified. Leadership has become the most rewarding and most reflective challenge of my career to date. Rewarding because it has sharpened the abilities of coaching individual contributors, focusing and refocusing on quarterly & annual quota, ensuring proactive deal management, predictable forecast accuracy, and driving adoption/usage in collaboration with internal and external teams(partner ecosystem). Reflective because, once upon a time I was the AE being coached, It allows me to reflect on some of my amazing coaches and the lasting lessons they have imprinted on me. I am at the stage in my career where being a leader/coach is a major point of pride in my life.

Overview

12
12
years of professional experience

Work History

VOC/E Country Manager, Canada

Forsta
04.2022 - Current
  • Increased market share by developing and implementing effective sales strategies.
  • Established strong relationships with key industry players for business growth and expansion.
  • Managed cross-functional teams to ensure seamless operations and drive business objectives.
  • Optimized resource allocation, enhancing operational efficiency and reducing costs.
  • Coached and mentored team members, fostering a culture of continuous learning and development.

Enterprise Sales Director

InMoment
05.2021 - Current
  • Manage Enterprise level clients from coast to coast, building executive relationships
  • Work closely with multiple client facing teams to uniquely position the platform
  • Built channel partnerships with Canadian partners (new and existing)
  • Responsible for pipeline generation, creating awareness in the market, speaking events, webinars
  • Opportunity management and next steps lead, reports and dashboards for the team.

Director of Sales

Invatron Systems
01.2020 - 05.2021
  • Attend Quarterly board meetings and report on my business units progression
  • Responsible for all RFP, RFI, and RFQ opportunities and JV opportunities
  • Built channel strategy with international partners (new and existing)
  • Created go to market strategy for new offering - TAM/SAM analysis
  • Responsible for AAA accounts (largest grocers globally) CAN, USA, UK, AUS.

Digital Transformation Partner

TribalScale
01.2019 - 01.2020
  • Hired, trained, and coached 5 new sales associates
  • Closed million-dollar deals in the public sector, airline, restaurant, and financial services
  • Lead Sales team to closing $3M in dead opportunity resurrection
  • Created new Sales strategy/New offering with Engineering leadership.

Enterprise Account Manager

BlackBerry
11.2016 - 01.2019
  • Top Performer FY18
  • Closed million-dollar deals in both install and green field accounts
  • Closed deal with multiple channels Partners (ISV, Carrier, Re-seller)
  • Grew ACV in install base by 120%
  • Seed account increase of 200% ACV.

Account Executive

Salesforce.com
11.2012 - 10.2016
  • Closed $1M deal from prospecting to implementation
  • Crushed Quota YoY
  • Team Lead - Multiple Teams
  • 1 in Marketing Automation (Pardot).

Business Development

Trew Knowledge
12.2011 - 10.2012
  • Formed Partnership with the Business Development Bank of Canada - ICT Loan
  • 200% of Quota over 12 months
  • Hired, trained, coached 3 Business Development representatives
  • Responded to P3's, RFP's, RFQ's, and created awareness through grassroots marketing efforts
  • Led CRM implementation for my division.

Education

Bachelor of Commerce (Honors) - Marketing & Strategic Management

University of Ontario Institute of Technology
04.2008

Skills

  • Strategic Planning
  • Expectation Setting
  • Contract Negotiation
  • Cross-functional Coordination
  • Business Development
  • Sales Management
  • Marketing Strategy
  • Verbal and Written Communication
  • Customer Relationship Management (CRM)
  • Business Planning
  • Schedule Preparation
  • Sales Techniques
  • Negotiation
  • Lead Generation
  • Salesforce Management

Key Qualifications

  • 5+ years of leadership experience managing sales teams within software (on-prem & Cloud).
  • 10+ years of B2B sales and key account management experience with a track record of consistent sales quota achievement.
  • Ability to communicate key business priorities and support the development and execution of multiple projects.
  • Experience selling to CIO, CTO, CSO’s as well as CEO and VP of Sales/Marketing.
  • Effective cross-functional leadership and collaboration skills with demonstrated organizational and project management skills.

References

Available upon request.

Languages

English
Native or Bilingual

Timeline

VOC/E Country Manager, Canada

Forsta
04.2022 - Current

Enterprise Sales Director

InMoment
05.2021 - Current

Director of Sales

Invatron Systems
01.2020 - 05.2021

Digital Transformation Partner

TribalScale
01.2019 - 01.2020

Enterprise Account Manager

BlackBerry
11.2016 - 01.2019

Account Executive

Salesforce.com
11.2012 - 10.2016

Business Development

Trew Knowledge
12.2011 - 10.2012

Bachelor of Commerce (Honors) - Marketing & Strategic Management

University of Ontario Institute of Technology
Brian Laviolette