Summary
Overview
Work History
Education
Skills
Languages
Affiliations
Timeline
Generic

Brian Gross P.Ag.

Manager
Airdrie,AB

Summary

Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Extensive knowledge of Canadian fertilizer industry and the relationship with and effects of global influences.

Overview

40
40
years of professional experience

Work History

Product Development Manger

TerraLink Horticulture Inc.
04.2023 - 11.2023
  • Maintained/Generated relationships with current and potential vendors of horticultural products.
  • Searched industry for potentially beneficial products for the retail horticultural business.
  • Identified opportunities for new products and improvements to existing products to increase sales.
  • Created and executed weighted rating system to facilitate strategic implementation and success of new products.
  • Led internal evaluation team (research, marketing and sales) in selection of new portfolio items.
  • Pared over 30 product offers down to the 5 most viable for TerraLink

Ag Wholesale Manager

TerraLink Horticulture Inc.
09.2022 - 04.2023
  • Built an Agricultural wholesale business with independent dealers in the Ag Link network in Canadian prairie provinces, to provide diversity for a retail horticultural business in British Columbia
  • Introduced new products to the ag input market
  • Collaborated with dealers at their locations to provice value to their business
  • Teamed with vendor reps to facilitate learning and knowledge with customers' staff
  • Surpassed two year margin goal within 4 months

Product Strategy Manager - Crop Nutrition

United Farmers Of Alberta
04.2011 - 09.2022
  • Establish performance goals for Crop Nutrition business
  • Plan and budget accurately to provide business with resources needed to operate smoothly.
  • Manage budgets and allocated resources to maximize productivity and profitability.
  • Negotiate mutually agreeable supply contracts with multiple vendors
  • Set retail prices for each individual retail location
  • Work together with facility coordinators and sales staff to ensure current and future inventory was available to hit sales targets
  • Drive operational efficiency through data-driven decision-making and tracking processes.
  • Enhance customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
  • Use industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
  • Doubled volume during my tenure, thus lowering fixed costs per unit and driving profitability.
  • Successfully created private brand micronutrient line to differentiate us from competitors

Previous Positions Available on Request

Elanco, Alberta Wheat Pool
04.1979 - 04.2011

Education

Management Leadership

University of Calgary
Calgary, AB.

Bachelor of Science - Agriculture

University of Saskatchewan
Saskatoon, SK.

Skills

  • Budget Management
  • Data-driven decision-making
  • Risk Assessment
  • Documentation And Reporting
  • Interpersonal Relations
  • Brand Management
  • Staff Training and Development
  • Scheduling and Coordinating

Languages

English
Full Professional

Affiliations

  • Calgary Stampede

Timeline

Product Development Manger

TerraLink Horticulture Inc.
04.2023 - 11.2023

Ag Wholesale Manager

TerraLink Horticulture Inc.
09.2022 - 04.2023

Product Strategy Manager - Crop Nutrition

United Farmers Of Alberta
04.2011 - 09.2022

Previous Positions Available on Request

Elanco, Alberta Wheat Pool
04.1979 - 04.2011

Management Leadership

University of Calgary

Bachelor of Science - Agriculture

University of Saskatchewan

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Brian Gross P.Ag.Manager