Brian Coffin
PINCOURT,QC
Summary
Results-driven Retail Operations Leader with extensive experience in high-volume environments. Skilled in translating financial insights and market trends into effective operational strategies that enhance profitability and customer experience. Committed to developing leadership pipelines, maintaining operational controls, and achieving consistent results while fostering community engagement.
Overview
12
12
years of professional experience
Work History
Assistant Store Manager, OMNI (Digital Fulfillment)
Walmart Canada
Vaudreuil-Dorion, Canada
01.2020 - Current
- Drove sales growth by executing digital strategies aligned with corporate objectives and local market demand.
- Manage large cross-functional teams to ensure operational excellence, productivity, and customer satisfaction in a high-volume retail environment.
- Oversee labor planning, budget control, and performance metrics tied to digital sales and fulfillment efficiency.
- Partner with store leadership to integrate online and in-store operations, ensuring a seamless customer experience.
- Spearheaded growth of e-commerce operations, significantly increasing order volume and improving on-time pick and delivery metrics year-over-year.
- Optimized digital fulfillment workflows, reducing order pick times and improving overall efficiency through process improvements and team training.
- Led large teams in high-pressure environments, consistently exceeding KPIs related to order accuracy, customer satisfaction, and turnaround times.
- Leveraged sales and operational data to forecast demand, adjust staffing, and improve inventory availability for online customers.
- Played a key role in scaling curbside pickup and delivery services, adapting quickly to evolving customer expectations and market conditions.
- Championed a culture of accountability and continuous improvement, coaching associates and department managers to deliver best-in-class omnichannel performance.
Marketing Director
Canvas Candy Inc.
01.2017 - 01.2019
- Led brand development and lead generation efforts, creating marketing campaigns and materials, and liaising with sales force and e-commerce manager, while also managing website administration, print production, and customer service.
- Managed marketing campaigns to generate new customers and increase brand awareness through e-blasts, promotions, and tradeshow materials.
- Developed and implemented digital asset management and produced all print files, creating additional product files for the website, catalogs, and industry trade ads.
- Worked closely with sales team to develop new strategies, sales materials and product knowledge, including sales trips to conduct training and networking with regional clients.
- Assisted Vice President with daily sales and production operations, ensuring alignment with strategic goals.
Marketing & Graphic Design Contract
Eurographics Inc.
01.2016 - 01.2017
- Managed 3 to 5 graphic design projects weekly, overseeing design, art, graphics, photography, and press approval to ensure timely delivery.
- Coordinated product and promotional email blasts to over 2500 customers, tailoring schedules for US-based wholesalers and museums to enhance engagement.
- Designed layouts and content for email blasts, optimizing visual appeal and clarity for improved audience response.
- Product development of educational puzzles and charts, the strategic annual marketing campaign for key products, and the Digital Asset Management of all products.
Graphics Department Manager
Danson Décor
01.2014 - 01.2015
- Created a consistent company-wide branding strategy for over 250 new products and the corporate image.
- Designed packaging for over 2K SKUs, ensuring alignment with branding standards.
- Directed and mentored graphics team of 3 to 4 members, overseeing creation of private label artwork.
- Increased productivity of gift tags and labels packaging by 20% through graphic process automation.
- Automated the catalogue creation process, increasing productivity by 25%.
Education
Diploma of College Studies - Commerce
John Abbot CEGEP
QuébecSkills
- Omnichannel operations
- E-commerce management
- Inventory management
- Process optimization
- Microsoft Office expertise
- Client relations
- Staff training
- Effective communication
References
Available Upon Request
Timeline
Assistant Store Manager, OMNI (Digital Fulfillment)
Walmart Canada
01.2020 - Current
Marketing Director
Canvas Candy Inc.
01.2017 - 01.2019
Marketing & Graphic Design Contract
Eurographics Inc.
01.2016 - 01.2017
Graphics Department Manager
Danson Décor
01.2014 - 01.2015
Diploma of College Studies - Commerce
John Abbot CEGEP