Brian Chang
Toronto,ON
Summary
Results-driven Marketing Manager with experience building and executing go-to-market strategies across consulting, M&A, technology, and high-growth businesses. Strong background in demand generation, content and email marketing, campaign optimization, and marketing analytics. Proven ability to align marketing initiatives with business goals, improve conversion rates, and support revenue growth through data-driven decision making and cross-functional collaboration.
Overview
9
9
years of professional experience
3
3
Certifications
Work History
Business Consultant (Marketing Lead)
Self Management Group
Etobicoke, Ontario
05.2023 - Current
- Support B2B marketing initiatives focused on demand generation, lead nurturing, and brand positioning across talent acquisition and leadership development solutions.
- Collaborate with sales and leadership teams to align marketing messaging with buyer needs and business objectives.
- Develop and optimize marketing campaigns, including email, content, and outbound enablement, to support pipeline growth.
- Analyze campaign performance, engagement metrics, and conversion data to refine messaging and improve ROI.
- Contribute to go-to-market planning for new products, platform updates, and assessment offerings.
- Support marketing automation and CRM workflows to improve lead tracking, segmentation, and follow-up.
Project Manager
IntVentures
Toronto, ON
11.2021 - 10.2022
- Led end-to-end project execution for M&A client engagements, coordinating research, analysis, and outreach activities.
- Conducted market and competitive analysis to identify and evaluate acquisition targets aligned with client M&A strategies.
- Developed automated LinkedIn and email outreach workflows, integrated with sales team call follow-up strategies, to engage target business owners and initiate acquisition conversations.
- Applied marketing-based targeting and messaging techniques to support M&A deal sourcing and increase engagement rates.
- Built structured workflows, tracking tools, and KPIs to monitor research progress, outreach effectiveness, and cost efficiency.
- Partnered with senior leadership to refine target criteria, prioritize opportunities, and optimize overall project outcomes.
Sales & Marketing Manager
V-TAG
Toronto, ON
12.2019 - 11.2021
- Owned marketing strategy and execution for retail and white-label manufacturing channels.
- Planned and executed international trade shows and expos in Shenzhen and Las Vegas, supporting brand awareness and lead generation.
- Developed sales enablement materials, product messaging, and partner presentations.
- Grew retail distribution from launch to 58 locations through targeted outreach and partner marketing.
- Supported a strategic pivot in brand positioning toward white-label manufacturing in response to regulatory and supply chain changes.
Marketing Director
Urban Dive Marketing
Toronto, Ontario
05.2017 - 12.2019
- Co-founded and led marketing strategy and execution for a full-service marketing consultancy serving startups and SMBs.
- Designed and executed integrated marketing campaigns across email, content, and digital channels.
- Built sales funnels that integrated email marketing and content campaigns, increasing conversion rates by 40%.
- Managed marketing projects for 75+ clients across industries including technology, e-commerce, education, food, automotive, and fashion.
- Led client reporting, performance analysis, and campaign optimization initiatives.
- Managed distributed creative and execution teams across Canada, Taiwan, and Pakistan.
Education
Some College (No Degree) - Business And Society
York University
TorontoSkills
- Demand Generation & Lead Nurturing
- Email & Content Marketing
- Campaign Strategy & Optimization
- Marketing Analytics & Reporting
- CRM & Marketing Automation
- B2B & Growth Marketing
- Social Media and SEO
- Digital Advertisment
Certification
Google Project Management Professional Certificate [Google] (2023)
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Timeline
Business Consultant (Marketing Lead)
Self Management Group
05.2023 - Current
Project Manager
IntVentures
11.2021 - 10.2022
Sales & Marketing Manager
V-TAG
12.2019 - 11.2021
Marketing Director
Urban Dive Marketing
05.2017 - 12.2019
Some College (No Degree) - Business And Society
York University