Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
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Brett Wells

Saskatoon,SK

Summary

A visionary CEO with a proven track record of leadership and innovation, I have spearheaded groundbreaking initiatives within the cooperative sector, notably leading Canada's first cannabis cooperative since inception. I have a keen understanding of both the regulatory landscape and the nuances of cooperative governance and have successfully navigated complex challenges to establish sustainable operations and drive profitability.


Leveraging my expertise in strategic planning and stakeholder engagement, I have cultivated collaborative environments that prioritize supporting members and community development. My commitment to ethical leadership and business strategies has positioned me as a trailblazer in the industry.


In 2023, I received the "Cannabis Leader of the Year Award" and the "Direct Delivery to Retail Award" for my company. The following year, I was recognized as one of the "Top 50 Canadian Cannabis Leaders," marking the youngest recipient to date.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Chief Executive Officer

Weed Pool Cannabis Cooperative
07.2022 - Current
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Review individual department performance and worked with senior leadership to improve processes, procedures, and practices.
  • Maintain P&L and corporate fiscal responsibility.
  • Devise and present business plans and forecasts to board of directors.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Launched new markets nationally, significantly increasing the company''s presence across the country and revenue streams.
  • Increased company revenue by implementing innovative business strategies and expanding product offerings.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Oversee major infrastructure upgrades to support rapid growth while minimizing downtime or disruptions to existing services.
  • Manage partnerships and strategic business relationships by negotiating contract terms.
  • Collaborate with legal, accounting, government officials and other professional teams to review and maintain compliance with regulations.
  • Identified new revenue generation opportunities to maximize bottom-line profitability.
  • Excellent communication skills, both verbal and written.
  • Proved successful working within tight deadlines and a fast-paced environment.

Chief Operating Officer

Weed Pool Cannabis Cooperative
10.2020 - 07.2022
  • Optimized supply chain management strategies; reducing lead times while maintaining product quality standards for increased member & customer satisfaction rates.
  • Guided teams through periods of significant change by providing clear communication and decisive leadership during transitions.
  • Represented organization at external meetings and events to promote and build relationships with key stakeholders.
  • Managed crisis response to minimize potential negative impacts on company.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Enhanced company reputation by establishing strong relationships with clients, partners, and stakeholders.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Formulated strategic plans aligning with overall company vision; setting achievable short and long-term goals to drive growth and profitability through the use of OKR's
  • Oversaw day-to-day operations across multiple departments, ensuring timely delivery of projects and streamlined workflows.
  • Identified issues, analyzed information and provided solutions to problems.

Education

Lakeland College
Lloydminster, AB

Skills

  • Transformative Leadership
  • Strategic Planning
  • Financial Management
  • Business Relations
  • Board Reporting
  • Policy Development
  • Sales & Marketing
  • Negotiation

Accomplishments

    Top 50 Cannabis Leaders in Canada

    Carefully curated by Grow Up, the Top 50 Cannabis Leaders in Canada is the first of its kind in the country and highlights individuals who have displayed exemplary leadership, innovation, and commitment to advancing the market. From entrepreneurs trailblazing new paths to industry veterans shaping the future, these leaders serve as a beacon of inspiration for the next generation of cannabis professionals.


    30 & Under Award Winner - Canada
    This award celebrates the accomplishments of a young professional in the cannabis industry who is 30 years of age and under. Recognizing their innovative contributions, entrepreneurial spirit, and significant impact on their respective sector within the industry, this award spotlights the future leader of the cannabis world. The winning individual will have demonstrated exceptional talent, drive, and vision, proving that age is just a number when it comes to making a mark in the cannabis industry.


    Direct Delivery to Retail Award Winner - Canada

    Winning the Direct Delivery to Retail Award at the Grow Up Conference was a significant achievement for our company, underscoring our commitment to innovation and excellence in cannabis distribution and cooperative management.

Certification

  • Certified OKR Practitioner - OKR Institute
  • OKR Foundations Course - OKR Institute
  • Certified Wine Educator - WSET
  • CBS Level 1 - Cicerone Certification Program

Timeline

Chief Executive Officer

Weed Pool Cannabis Cooperative
07.2022 - Current

Chief Operating Officer

Weed Pool Cannabis Cooperative
10.2020 - 07.2022

Lakeland College

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Brett Wells