Brent Siddall
Oakville,ON
Summary
Results-driven Ad Operations Specialist skilled in ad server management and campaign optimization. Proven ability to enhance collaboration and problem-solving across marketing teams, facilitating impactful advertising initiatives.
Overview
18
18
years of professional experience
Work History
Experience Messaging Specialist/Business Systems Analyst
TD Bank
Toronto
12.2015 - Current
- Facilitated seamless transitions for ad server and image file migrations
- Secure Site Message posting for Webbroker, Advanced Dashboard and Active Trader
- Collaborate with Digital Marketing and key stakeholders to implement delivery of 1:1 targeted and non-targeted offers across all TD’s line of businesses.
- Functioned as main point of contact for assessing new ad placement opportunities throughout company public site web pages, involving activity setup, insertion order configurations, and testing of creative breakpoints and clickthrough links.
- Coordinating with QA team to test new initiatives for secure site ad placements
- Creation of playbooks for Ad Serving and Secure Messaging guidelines
- Supporting new employees and current colleagues through detailed training and continuous mentorship
- Contributing regular insights to Marketing teams regarding campaign launches, optimizations, and creative priorities
Ad Operations Manager
Toronto Star
Toronto, Ontario
03.2014 - 05.2015
- Supervise, train, and support group of 5 Ad Operations Specialists.
- Orchestrated migration of ad server (Helios to DFP) for thestar.com.
- Coordinating shift of ad servers from Mocean to DFP for SMG Mobile and Tablet apps.
- Spearhead launch of new ad sizes across multiple mobile platforms
- Managing platform troubleshooting (Mobile and Desktop) concerning creative, missing ad calls, blank ad units
- Offer consistent guidance to sales and management through updated ad product knowledge and online traffic expertise
- Manage performance review process with Ad Operations team members
- Serve as primary liaison with development team to resolve ad and site issues
- Collaborate effectively with senior management, including expressing opposing opinions.
- Collaborate with external companies to establish ad tags and evaluate creative across multiple platforms (Slimcut Desktop and MediaVoice Mobile)
- Collaborated with Olive Media to resolve technical issues and enhance operational efficiency. Approved takeover dates and creative materials in alignment with project goals. Partnered with Olive Ad Operations Manager to establish rules and regulations for proprietary ad server.
- Book, Schedule and Launch all SMG Marketing Campaigns (both company initiative and house)
Ad Operations Specialist
CBC/Radio-Canada
Toronto
09.2013 - 03.2014
Sales Operations Specialist
Bell Media
Toronto
08.2010 - 08.2013
Ad Operations Specialist
Transcontinental Media
05.2009 - 08.2010
Ad Trafficking Manager
Kaboose Inc.
08.2007 - 05.2009
Education
Some College (No Degree) - Advertising
St. Clair College of Applied Arts And Technology
WindsorSkills
- Ad server management
- Campaign optimization
- Team leadership
- Problem solving
- Ad trafficking
- Video advertising
- Mobile advertising
- Display advertising
- Campaign management
- Campaign tracking
- Ad serving
- Attention to detail
- Ad creative testing
- Ad optimization
Timeline
Experience Messaging Specialist/Business Systems Analyst
TD Bank
12.2015 - Current
Ad Operations Manager
Toronto Star
03.2014 - 05.2015
Ad Operations Specialist
CBC/Radio-Canada
09.2013 - 03.2014
Sales Operations Specialist
Bell Media
08.2010 - 08.2013
Ad Operations Specialist
Transcontinental Media
05.2009 - 08.2010
Ad Trafficking Manager
Kaboose Inc.
08.2007 - 05.2009
Some College (No Degree) - Advertising
St. Clair College of Applied Arts And Technology