Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Brent Peters

Edmonton,AB
Brent Peters

Summary

Experienced Social Media Specialist with a proven track record of creating, optimizing, and implementing social media strategies for all social platforms, proficient in social media monitoring and management tools.


Creative and well-rounded with an excellent eye for detail and a strong understanding of web strategies.


A champion of social media tools and technologies, focused on identifying audiences, creating/curating quality content for those audiences, driving engagement.

Overview

18
years of professional experience

Work History

NorQuest College

Social Media Specialist
04.2018 - Current

Job overview

  • Manage 20+ channels across various social media platforms.
  • Maintain college's social media presence by writing/curating posts, planning/scheduling posts, and monitoring/replying to incoming messages.
  • Manage paid social media ad campaigns for all college programs and events.
  • Increased/improved engagement by determining various channel audiences and focusing on quality content relevant to each audience.
  • Developed a robust social media calendar to effectively manage all college social media channels.

NorQuest College

Marketing Specialist
02.2014 - 04.2018

Job overview

  • Planned marketing initiatives for the college, including new program promotion, events, changes to the campus, and more.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Worked closely with in-house design team to develop visuals for content.
  • Maintained inventory of marketing literature, archive files, and sample files.
  • Met with vendors to assess products, inquire about services, and negotiate pricing.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Monitored trends in social media, industry, and competitive landscape to create new materials.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Shadowed senior personnel on complex marketing pursuits to build skills set.

Master Flo Valve

Marketing Coordinator
01.2011 - 02.2014

Job overview

  • Planned and executed internal and external marketing events.
  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Boosted brand awareness with target customer demographics with social, print, and email campaigns.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
  • Managed workflow between staff, coordinating documents and creative material distribution.

DSL Ltd

Marketing Coordinator
03.2005 - 09.2009

Job overview

  • Created engaging brochures and flyers to use for promotional materials and distribution.
  • Planned and executed internal and external marketing events.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.

Education

Northern Alberta Institute of Technology
Edmonton, AB

Diploma from Marketing

University Overview

Skills

  • Social Media Posting
  • Digital Marketing
  • Critical Thinking
  • Planning/scheduling
  • Copywriting
  • Audience Research
  • Web Content Development
  • Pay-Per-Click Advertising
  • Client Relationship Management
  • Reading Comprehension
  • Computer Proficiency
  • Adobe Creative Suite Proficiency

Timeline

Social Media Specialist
NorQuest College
04.2018 - Current
Marketing Specialist
NorQuest College
02.2014 - 04.2018
Marketing Coordinator
Master Flo Valve
01.2011 - 02.2014
Marketing Coordinator
DSL Ltd
03.2005 - 09.2009
Northern Alberta Institute of Technology
Diploma from Marketing

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Brent Peters