Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Brennon Kaczmarek

Calgary,AB

Summary

Retail professional with over 13 years of progressive experience. Well-versed in planning and executing inventory strategies. Willingness to take on added responsibilities to meet team goals.

Overview

13
13
years of professional experience

Work History

ECommerce Strategist

RS Creativ
01.2020 - Current
  • Manage projects from inception to completion, consistently delivering results on time and within budget constraints.
  • Engage with clients to identify key strategic challenges and business, marketing and digital needs to be addressed.
  • Lead and manage site experience, content, operations and visual merchandising with focus on building high performance client teams.
  • Develop and implement standard operating procedures for inventory management and purchasing, logistics, and after sales services.
  • Lead and supervise the delivery of vendor services.

ECommerce Strategist

Freelance
01.2018 - 01.2021
  • Consulted on theme design, branding, strategy, catalog creation and optimization, onsite SEO, product photography, and app/plugin integrations.
  • Built fully functional online stores, as well as optimized existing stores.
  • Developed and implemented short and long-term marketing strategies that matched clients’ goals and budgets.
  • A-B tested email campaigns to optimize performance and drive improved ROI.
  • Utilized various analytics platforms to track KPIs and garner insights.

eCommerce Specialist

FGL Sports (Contract)
03.2019 - 08.2019
  • Category specialist for snowboarding, camping, hiking, and electronics.
  • Worked collaboratively with strategic business units to leverage insights from buyers and allocation analysts to drive business objectives.
  • Utilized analytics and heat mapping data to build out effective landing pages, enhance site user experience and increase conversion.
  • Merchandized collections, product launches and trending items to promote high margin sales volume.
  • Prioritized workflows by analyzing incoming inventory to maximize digital sales channel visibility.
  • Managed 50+ vendor partner relationships.

eCommerce Manager

Kacz’ Kids
01.2011 - 01.2018
  • Developed and executed the eCommerce strategy.
  • Hardgoods buyer for carseats, strollers, and travel accessories.
  • Managed a small in-house team of specialists facilitate catalog management, content production and marketing initiatives.
  • Utilized analytics to enable data driven decision making to optimize target audiences for ads and improve website SEO.

Education

B. Mgmt. International Business -

University of Lethbridge
Lethbridge, AB
01.2010

Skills

  • Microsoft Office 365
  • Inventory Monitoring
  • Flexible and Adaptable
  • Conflict Resolution
  • Retail Management
  • Demand Forecasting
  • Vendor Relations
  • Scope Management
  • Project Planning
  • Data Exports

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Achieved [Result] through effectively helping with [Task].

Languages

English (Primary Language)
Native or Bilingual
French (Secondary Language)
Limited Working

Timeline

ECommerce Strategist

RS Creativ
01.2020 - Current

eCommerce Specialist

FGL Sports (Contract)
03.2019 - 08.2019

ECommerce Strategist

Freelance
01.2018 - 01.2021

eCommerce Manager

Kacz’ Kids
01.2011 - 01.2018

B. Mgmt. International Business -

University of Lethbridge

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Brennon Kaczmarek