Brenna Ward
St. Albert
Summary
With extensive high-end sales experience and a strong dedication to customer service, I have a proven track record of excelling in cultivating client relationships and exceeding sales goals. Previous management positions have granted me valuable insights into effective business operations. The expertise I have acquired throughout my career would undeniably contribute as a valuable asset to your team and company.
Overview
15
15
years of professional experience
Work History
Owner
Spotless VIP Clean
04.2021 - Current
- Managed day-to-day business operations.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently.
- Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
- Designed web pages, business cards, and logos to enhance marketing efforts and company branding.
- Secured and managed a contract with one of Edmonton's largest companies since April 2022, ensuring consistent business growth.
- Implemented innovative ideas to generate new job opportunities and secured numerous positive customer reviews and recommendations.
Clinique Counter Manager/ Event Floater
Hudson's Bay
01.2024 - 10.2024
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Participated in special events or promotions as needed to boost sales and increase brand visibility in-store or online platforms.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Revitalized counter to comply with company standards.
- Performed makeup and skincare applications, demonstrating expert techniques to clients.
- Coached staff on effective sales techniques and counter operations.
Cosmetic Manager
Shoppers Drug Mart
07.2019 - 04.2021
- Trained cosmetics personnel in sales techniques and product line to improve recommendations and increase upselling for department.
- Coached cosmetics sales team on promotions and events to increase marketing effectiveness and boost sales of critical merchandise.
- Enhanced customer satisfaction by providing personalized beauty consultations and product recommendations.
- Maintained accurate inventory and sales records for department.
- Tracked and drove sales, consistently exceeding targets while managing inventory and vendor communications.
- Trained team on customer service, product knowledge, and inventory management, enhancing overall performance.
- Implemented new techniques for staff communication and inventory management, improving efficiency and standards.
- Reestablished department to comply with store standards.
- Managed vendor relationships and oversaw back-office functions.
- Implemented planograms to enhance product visibility and customer experience.
Beauty Advisor
Shoppers Drug Mart
04.2018 - 07.2019
- Educated customers on proper product usage techniques, fostering confidence in their ability to replicate results at home.
- Maintained an organized and visually appealing product display, resulting in increased customer interest and engagement.
- Processed payments, entering sales in register for prompt customer service.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Coordinated events as Event Captain, enhancing brand visibility and customer engagement.
- Achieved top sales performance by consistently meeting and exceeding sales goals.
- Oversaw supervisory tasks to maintain high service standards.
- Facilitated the setup and transition of the store to a boutique-style location.
Yves Saint Laurent Counter Manager
Holt Renfrew
06.2017 - 04.2019
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Maintained cleanliness and organization of counter area, adhering to company standards at all times.
- Sold merchandise through effective customer service techniques and professional selling skills to reach productivity goals.
- Organized sale events and created eye-catching product displays to attract customers to counter.
- Provided expert makeup and skincare application, showcasing deep understanding of Yves Saint Laurent products.
- Managed stock distribution and ordering to ensure optimal inventory levels.
- Compiled daily, weekly, and monthly sales reports.
- Organized and led promotional events to enhance customer engagement and boost store performance.
Sales Consultant
Peoples Jewellers
03.2016 - 06.2017
- Created and set up product displays to attract customer attention and drive sales.
- Tracked and exceeded daily, weekly, and monthly sales targets.
- Assessed client repair requirements and facilitated the setup of necessary services.
- Facilitated client sign-ups for preferred card options.
- Leveraged understanding of repair codes and processes to carry out supervisory tasks.
- Developed and maintained client base.
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Executed sales presentations following established company guidelines.
Estee Lauder Counter Manager
Hudsons Coffee
02.2010 - 03.2016
- Created and maintained product displays and planograms, ensuring optimal presentation and customer engagement.
- Tracked and exceeded daily, weekly, and monthly sales plans.
- Promoted brand loyalty by creating personalized experiences for each customer during their visit.
- Planned and executed promotional events for the counter, including department-wide gala planning.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Applied makeup and provided expert product knowledge to enhance customer experience.
- Achieved a 20% increase in sales during the first year as Counter Manager and maintained consistent growth year over year.
- Enrolled clients in Hudson's Bay Master Card, enhancing customer loyalty and sales.
Education
High School Diploma -
Bellerose
St. Albert, AB06-2007
Skills
- Customer relations
- Small business operations
- Relationship building
- Verbal and written communication
- Makeup application
- Target achievement
- Upselling strategies
- Customer service
- Team leadership
- Time management
- Conflict resolution
- Motivating teams
- Continuous improvements
- Staff training and development
Languages
English
Native or Bilingual
French
Limited Working
Timeline
Clinique Counter Manager/ Event Floater
Hudson's Bay
01.2024 - 10.2024
Owner
Spotless VIP Clean
04.2021 - Current
Cosmetic Manager
Shoppers Drug Mart
07.2019 - 04.2021
Beauty Advisor
Shoppers Drug Mart
04.2018 - 07.2019
Yves Saint Laurent Counter Manager
Holt Renfrew
06.2017 - 04.2019
Sales Consultant
Peoples Jewellers
03.2016 - 06.2017
Estee Lauder Counter Manager
Hudsons Coffee
02.2010 - 03.2016
High School Diploma -
Bellerose
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