Brenna Peterson
Kanata,Ontario
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance.
Overview
8
8
years of professional experience
Work History
Associate Marking Manager
ADW/Acosta
01.2021 - Current
- Manage maintenance of clients marketing and financial funds of over 45 client accounts to ensure an appropriate return on investment is achieved
- Develop strategic marketing campaign plans for each individual client based on their capabilities
- Maintain and manage all client accrual accounts, including funds for demonstration activity within Costco, and other promotional activity inline and online
- Liase with Costco Canada buying teams to ensure client items are being well received by Costco members across Canada
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Performed market segmentations, targeting and positioning for each product line within the food and beverage industry.
Sales Support Lead
ADW/Acosta
01.2019 - 01.2021
- Responsible for over 40 client accounts within Costco Canada, to ensure clients products are fulfilled by Costco, and well received by Costco members,
- Manage maintenance of clients marketing and financial funds to ensure an appropriate return on investment is achieved
- Liaise with Costco Canada buying teams to ensure client items are being well received by Costco members across Canada.
- Built relationships with 25-30 customers daily, to promote long term business growth and operational efficiency.
- Gained customer trust and confidence by demonstrating timely responses to distribution and freight issues.
- Trained new employees on sales support processes including, purchase order tracking, freight deliveries and trade spend allocation.
Career and Co-op Coordinator
Lakehead University
01.2019 - 01.2021
- Provided support and guidance to students enrolled in the co-operative education program
- Helped students with initial adjustment to university academic life and interpreted institutions policies and requirements.
- Received and reviewed transcripts to determine eligibility for co-operative education program
- Create programs and presentations for students to teach, engage and educate about their opportunities in the workplace regarding their specific educational path
- Develop and execute plans for potential employers to attend Lakehead University career fairs, information sessions and other career events
- Liaise with national, provincial and local employers to provide information on the co-operative education program and its benefits to that employer
Customer Service Lead
Porter Airlines
03.2016 - 08.2019
- Trained, oversaw, and mentored new team members to strengthen performance and job expertise.
- Resolved customer service issues using company processes and policies and provided updates to customers.
- Always demonstrated a high level of customer service while assisting all passengers, including disabled and unaccompanied minors.
- Used problem solving skills when flights were delayed or cancelled to ensure customers’ needs were fulfilled.
Education
Honours bachelor of Commerce - Marketing Management
Lakehead University
06.2019
Skills
- Organizational Skills
- Analytical Thinking
- Attention to Detail
- Budgeting and Allocation
- Account Management
- Brand Management
Accomplishments
- Managed production of ADW Social Media Comittee from concept creation to launch.
References
Available upon request
Languages
English
Native or Bilingual
Timeline
Associate Marking Manager
ADW/Acosta
01.2021 - Current
Sales Support Lead
ADW/Acosta
01.2019 - 01.2021
Career and Co-op Coordinator
Lakehead University
01.2019 - 01.2021
Customer Service Lead
Porter Airlines
03.2016 - 08.2019
Honours bachelor of Commerce - Marketing Management
Lakehead University
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