Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Brenna Keogh

Toronto,ON

Summary

Dedicated professional implementing holistic advertising campaigns to drive full funnel objectives. Bringing history of success in boosting program operations, efficiency and performance. Well-versed in both online and traditional approaches.

Overview

3
3
years of professional experience

Work History

Supervisor, Media Strategy

Touché! Media Agency
08.2022 - Current
  • Manage partner relationships, ensuring alignment on goals and collaboration on marketing initiatives.
  • Strengthen brand image through establishment of distinguished partnerships across various channels.
  • Present detailed campaign reports, showcasing success of media strategies in achieving their objectives.
  • Evaluate competitive offerings to inform strategic decisions around positioning and targeting within assigned markets.
  • Analyze performance data to identify trends and opportunities for growth, adjusting strategy accordingly.

Media Strategist

Touché! Media Agency
02.2021 - 07.2022
  • Implemented targeted digital advertising campaigns, driving traffic to client websites and increasing conversion rates.
  • Analyzed campaign performance and presented data-driven insights and optimizations to improve overall campaign results.
  • Conducted thorough market research to identify emerging trends and inform media recommendations.
  • Developed strong relationships with media vendors, leveraging partnerships for exclusive opportunities and added value for clients.
  • Mentored junior team members on industry best practices, fostering a collaborative work environment and promoting professional growth.

Education

Advanced Diploma - Business Marketing

George Brown College
Toronto
12.2018

Skills

  • Strategic Planning
  • Project Management
  • Idea Development and Brainstorming
  • Data Analysis
  • Attention to Detail
  • Relationship Building

Languages

English
Native or Bilingual

Timeline

Supervisor, Media Strategy

Touché! Media Agency
08.2022 - Current

Media Strategist

Touché! Media Agency
02.2021 - 07.2022

Advanced Diploma - Business Marketing

George Brown College

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Brenna Keogh