Brenna Arslanian-Mut
Corona
Summary
Innovative Digital Marketing Manager known for high productivity and efficient task completion. Possess deep expertise in search engine optimization (SEO), content marketing, and social media strategy. Excel in communication, teamwork, and adaptability, ensuring seamless collaboration and effective problem-solving.
Overview
14
14
years of professional experience
Work History
Digital Marketing Manager
Credit Union of Southern California
Anaheim
11.2018 - Current
- Collaborated with cross-functional teams to execute integrated marketing campaigns.
- Created email marketing campaigns to drive member retention and satisfaction.
- Optimized website content for search engines to improve online visibility.
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Developed and implemented digital marketing strategies for member engagement.
Senior Marketing Coordinator
New American Funding
Tustin
01.2016 - 10.2018
- Coordinate with the marketing department to accomplish tasks such as new designs, website updates, social media initiatives, copy creation, professional in house printing, and CRM improvement
- Reviewed marketing materials to ensure that all legal and compliance requirements are met and proper company branding has been applied
- Applied edits and changes to various company and loan officer websites using built in platforms and html
- Managed email template and drip campaign creation within a unique crm
- Collaborated with sales teams to align marketing strategies and goals.
- Organized company events to enhance brand visibility and engagement.
- Trained junior staff on marketing tools and best practices.
Concierge
Capriana Senior Living Retirement Home
Brea
04.2013 - 01.2016
- Supported a variety of resident needs from daily living to health and well being assistance.
- Managed office by answering phones, assisting accounting, organizing filing systems, and receiving all guests as well as assisting with marketing needs..
- Acted as the first contact that all potential clients meet through phone and in person meetings
Hostess
Farrell’s Ice Cream Parlor and Restaurant
Brea
12.2011 - 04.2013
- Communicated with guests to seat them in a timely manner and meet all needs and expectations.
- Interacted with guests to provide a one of a kind customer experience.
Education
BA - Business Administration Concentration Marketing
Cal State University, Fullerton
Skills
- Email automation building
- Campaign Management
- Website Content Management
- Employee Training
- Excel
- Microsoft 360
- Active Campaign
- Trello
- Basecamp
- Monday
- CRM Systems
- Adobe Photoshop
- Adobe Premier Pro
- SEO Analytics
- Social Media Management
- Copy Editing
- Strategic Marketing
- Brand Management
- Legal and Compliance
- Cross-functional collaboration
Timeline
Digital Marketing Manager
Credit Union of Southern California
11.2018 - Current
Senior Marketing Coordinator
New American Funding
01.2016 - 10.2018
Concierge
Capriana Senior Living Retirement Home
04.2013 - 01.2016
Hostess
Farrell’s Ice Cream Parlor and Restaurant
12.2011 - 04.2013
BA - Business Administration Concentration Marketing
Cal State University, Fullerton