Brendan Dumas
St Catharines,Canada
Summary
Marketing professional with comprehensive background in developing and implementing strategic marketing plans. Proven ability to drive brand awareness and foster team collaboration. Known for reliability and adaptability in dynamic environments, leveraging skills in campaign management and market analysis.
Overview
11
11
years of professional experience
Work History
Marketing Coordinator
Kenny U-Pull
02.2022 - Current
- Tasked with developing and executing marketing plans to raise the brand awareness and customers in store for 13 locations throughout Ontario, New Brunswick and Nova Scotia
- Achieved a customer increase year over year of 15%
- Coordinated and managed the implementation of in-store signage, internal and external marketing ranging from in-store events to radio, print and partnerships
- Utilized project management software, Monday, to manage multiple projects and meet deadlines
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Contact: Corey Cooper ccooper@kennyupull.com
Marketing Coordinator of Instore Acquisitions
Canadian Tire Bank
11.2017 - 01.2022
- Create and implement instore marketing of Triangle Mastercard for over 150+ stores including collecting information and imputing data for the purpose of marketing automation, full customer profiles, digital marketing, application & technical requirements
- Create decks and train staff on how to excite customers about Canadian Tires products, including onboarding, customer retention and conflict resolution
- Independently organize travel and accommodations throughout Canada in order to be an in person liaison between store and corporate leading presentations and negotiation meetings with floor staff and franchisees
- Contact: Daniel French daniel.french4484@gmail.com
Managing Brand Ambassador
Match Marketing Group
01.2014 - 07.2017
- Company Overview: Promotional company tasked with raising the awareness of companies throughout North America
- Designed brand awareness programs for various companies including RBC, Ottawa Senators, Bell, Nespresso and OLG at events throughout the Ottawa Region
- Coordinated and worked closely with other ambassadors tasked with communicating the key value and message of the company we were representing to patrons
- Worked closely with companies to develop activities and programs in order to enhance there brand awareness and meet there external communication strategies
- Promotional company tasked with raising the awareness of companies throughout North America
- Contact: Rory Gardner rory.gardner@hotmail.com
Education
B.A. - Communication & Media Studies
Carleton University
06.2017
Skills
- Writing
- Microsoft Suite
- Analytical
- Event Planning
- Detail Oriented
- Email Marketing
- Creative
- Adobe Creative Cloud
- Mondaycom
- Teamwork and Collaboration
- Maximo
- Communication
Hobbies and Interests
- Sports
- Reading
- Podcasting
- Marketing
- Traveling
Languages
English
Native or Bilingual
Timeline
Marketing Coordinator
Kenny U-Pull
02.2022 - Current
Marketing Coordinator of Instore Acquisitions
Canadian Tire Bank
11.2017 - 01.2022
Managing Brand Ambassador
Match Marketing Group
01.2014 - 07.2017
B.A. - Communication & Media Studies
Carleton University
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