Brendan Sorokowski
Winnipeg,MB
Summary
Experienced Marketing Coordinator with a proven track record in developing and implementing effective marketing strategies. Specializing in social media management, website development, and SEO optimization. Dedicated to enhancing user engagement and driving brand awareness. Strong problem-solving skills and attention to detail consistently result in improved performance and increased brand visibility. Skilled at leveraging data analysis to inform marketing decisions for optimal results and success.
Overview
3
3
years of professional experience
Work History
Non-Filer Challenge Officer
Canada Revenue Agency
02.2024 - Current
- Conducted in-depth investigations to identify individuals and businesses failing to file required tax returns
- Utilized various data sources and analytical tools to locate and contact non-compliant taxpayers
- Collaborated with taxpayers to provide guidance and assistance in meeting their filing obligations
- Reviewed and assessed financial information to determine potential tax liabilities and ensure accurate reporting
- Implemented strategies to encourage voluntary compliance and timely filing of tax returns
- Prepared and issued formal notices and correspondence to non-filers, outlining legal obligations and consequences of non-compliance
- Engaged in face-to-face meetings and negotiations with taxpayers to resolve outstanding filing issues
- Maintained detailed records of interactions and outcomes to support enforcement actions and future audits
- Worked closely with other CRA departments to share information and coordinate enforcement activities
- Participated in ongoing training and development to stay current with tax laws, policies, and procedures
- Contributed to the development and refinement of CRA's non-filer challenge strategies and initiatives
- Provided reports and updates to management on the progress and effectiveness of non-filer challenge efforts
- Maintained strict adherence to industry regulations, minimizing risk exposure for the organization.
- Developed and implemented strategic plans to address community concerns, fostering stronger relationships between force and public.
Marketing Coordinator
Overstock Sales North
12.2021 - Current
- Website Development and Management: Created and designed the company's website, ensuring user-friendly navigation and an engaging customer experience
- Monitored and maintained the website, regularly updating content and troubleshooting issues to optimize performance
- Social Media Management: Managed and grew the company's presence on Instagram and Facebook
- Developed and executed social media strategies to increase brand awareness and engagement
- Created and curated content, including posts, images, and videos, tailored to the target audience
- Interacted with followers, responding to comments and messages to foster community engagement
- Product Listings and Customer Interaction: Listed products on Facebook Marketplace, showcasing inventory effectively to attract potential buyers
- Met with customers face-to-face to facilitate sales and provide exceptional customer service
- Advertising and Promotion: Designed advertisements and promotional materials to drive traffic and sales
- Utilized Google Keyword Planner to identify relevant keywords and optimize content for search engines
- Branding and Design: Designed the company's logo and developed branding guidelines to ensure consistent visual identity across all platforms
- Analytics and Performance Tracking: Monitored social media and website analytics to measure the success of campaigns and make data-driven decisions for future marketing efforts
- Coordinate marketing campaigns, leveraging market insights to boost engagement and achieve a 15% increase in customer acquisition
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Boosted sales by designing and executing creative email marketing campaigns.
- Improved website traffic with the implementation of SEO best practices and keyword research.
- Tracked and reported on marketing campaign responses.
Education
Business Administration Diploma - Marketing
Red River Polytechnic College
Winnipeg, MB04-2024
High School Diploma -
Lord Selkirk Regional Comprehensive Secondary
Selkirk, MB06-2017
Skills
- Marketing Strategy Development
- Data Analysis
- Email Marketing
- Graphic Design
- SEO Optimization
- Market Research
- Problem-Solving
- Attention to Detail
- Team collaboration
- Budgeting and finance
- Organizational skills
- Problem-solving abilities
Timeline
Non-Filer Challenge Officer
Canada Revenue Agency
02.2024 - Current
Marketing Coordinator
Overstock Sales North
12.2021 - Current
Business Administration Diploma - Marketing
Red River Polytechnic College
High School Diploma -
Lord Selkirk Regional Comprehensive Secondary
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