Brendan Shaughnessy
Vancouver,BC
Summary
Creative and strategic Digital Marketing Manager with 10+ years of marketing, business development, and management experience. Competent at developing and implementing marketing strategies to create brand awareness, managing cross-functional marketing departments, and producing promotional content ideas. Adept at ROI and KPI metric analysis, budget management, SEO management, market trend analysis, and consumer behaviour monitoring. Skilled in web analytics and digital marketing platform management.
Overview
11
11
years of professional experience
Work History
Franchise Owner
Steve's Poké Bar
10.2021 - 06.2023
- As the hands-off franchise owner of Steve's Poké Bar, I entrust day-to-day operations to a skilled manager and team, while staying informed through the corporate team.
- My role now involves overseeing inventory, financial compliance, and supporting the local team's sales and marketing initiatives from a distance, empowering them to run the business efficiently and uphold the brand's values.
Growth Marketing Manager
Beanworks AP
07.2018 - 10.2021
- Created and executed growth strategies by monitoring target demographic needs and optimizing website and landing pages for conversion, which resulted in client acquisition increases of 30%
- Managed paid search and social media advertising campaigns utilizing Google Adwords Facebook Ads and LinkedIn Ads to convert target demographic and market research into leads generated by PPC campaigns converting at 50%
- Lead the design and implementation of AI-powered chatbots, resulting in a 30% increase in inbound lead conversions by providing real-time customer engagement and support
- Regularly analyzed and optimized ad campaign lowering CPA by 20% across all paid channels
- Analyzed and reported on key performance metrics, and collaborated with product and sales teams to ensure alignment on growth priorities and goals resulting in company acquisition
- Played a key role in building and maintaining the brand reputation within our industry by developing and executing content marketing which lead to stronger relationships with our partners
- Conducted A/B tests on various marketing elements such as ad copy, visuals, CTAs, and landing page layouts to optimize performance and increase conversion rates by 50%
- Regularly analyzed and optimized ad campaign lower CPA by 20% - 50% across all paid channels
- Leveraged marketing automation tools to streamline lead nurturing processes, track customer interactions, and deliver personalized content to prospects at the right time in the buying journey resulting in a 50% increase in conversions
- Gained customer feedback using NPS and other tools to understand customer pain points and behaviour to inform marketing strategies and product improvements
- Demonstrated leadership by fostering cross-team engagement, aligning marketing, product, and sales departments on growth strategies, leading to improved collaboration and a cohesive approach that drove company-wide success
GM
Enterprise Sales Forum (Volunteer)
06.2018 - 09.2020
- Coordinated event logistics, optimizing venue selections and arrangements, leading to seamless and successful events with 100 - 300 attendees each month
- Managed vendors and sponsors efficiently, ensuring well-stocked events that impressed attendees and contributed to positive word-of-mouth marketing
- Curated engaging event content by determining interesting topics and securing relevant speakers, resulting in consistently high attendee satisfaction and increased interest in future events
- Executed effective event marketing through online and in-person channels, driving substantial turnouts of 100+ attendees, ultimately expanding the forum's reach and influence
- Fostered strong community relationships, leading to enhanced trust and loyalty among B2B sales professionals, thereby attracting more active participation and engagement in the forum's activities
- Leveraged feedback for continuous improvement, using valuable insights to make data-driven enhancements that elevated the overall quality and relevance of events, keeping the forum at the forefront of industry trends
Business Development Manager
Iats
10.2016 - 06.2017
- Conducted market research and analysis to identify new business opportunities and potential clients in target industries, resulting in a larger partner client base
- Developed relationships with key stakeholders and decision-makers in prospective client organizations through phone, email and in person meetings leading to increased trust and interest in our donation processing solutions
- Managed the sales pipeline from lead generation to deal closure, utilizing Salesforce to track progress and optimize performance, resulting in increased conversion rates
- Participated in industry events and conferences, staying informed about market trends and competitive landscape, and identifying potential partnerships and collaborations that expanded our reach and influence within the non-profit sector
Senior Account Executive
Payfirma
03.2014 - 09.2016
- I sought out and qualified prospects, with a success rate of 70%, ensuring they were a good fit for Payfirma's products/services, and performing live transfers to Payment Advisors
- By maintaining up-to-date knowledge of Payfirma's portfolio, I effectively moved 80% of customers to the next stage of the sales cycle, showcasing how our solutions could meet their specific business needs
- Skillfully probing to understand prospective clients' unique requirements, I identified opportunities to match those needs with Payfirma's offerings, resulting in personalized solutions for clients with a conversion rate of 65%
- Constantly monitoring industry trends, competitive intelligence, and market conditions, I shared relevant insights with departmental and organizational leaders, contributing to strategic decision-making and adaptability
- As the primary resource for researching and prospecting qualified new business leads, I generated a consistent flow of high-quality business opportunities with a success rate of 75%, utilizing various resources such as the internet, media directories, and referrals
- Identifying, contacting, and tracking prospective clients through outbound phone calls, my efforts contributed to a 60% conversion rate of qualified leads for the sales team, significantly impacting revenue growth and business expansion
Account Executive
PerfectMIND
02.2012 - 04.2014
- I employed a consultative sales approach, resulting in a 30% increase in client adoption of our CRM software by demonstrating how systemizing their office streamlines management processes, business owners could shift their focus to client relationships, leading to improved productivity and customer satisfaction
- Deeply understanding each business owner's unique needs, I tailored discussions, resulting in a 30% improvement in the alignment of our CRM software with their specific pain points and daily operations
- By fostering open communication and genuine empathy, I built strong and lasting relationships with clients, contributing to a 25% increase in client retention and referrals
- Using compelling demonstrations and case studies, I showcased how PerfectMind's CRM software positively impacted similar businesses, resulting in a 20% increase in client confidence and trust
- Adeptly addressing concerns and objections, I converted potential hurdles into opportunities, educating clients and leading to improved sales conversion rates
- Through my consultative sales efforts, I consistently achieved and exceeded sales targets, converting new leads to close at 80% within 30 days of fist touch point
Graphic Designer / Marketing Specialist
09.2012 - 11.2017
- Working closely with clients, I designed personalized digital marketing strategies that aligned perfectly with their business goals. By understanding their needs, we increased leads and conversions, ultimately boosting their revenue and growth
- As part of marketing teams, I added my creative touch to content creation, utilizing the Adobe Suite and other cutting-edge software. Through graphic design, compelling copy, and website development, we delivered engaging material that left a lasting impression on our audience
- Planned and implemented SEO strategies, utilizing various tech and software solutions, to make our clients' websites more discoverable. With improved search rankings and increased website traffic, we helped them stand out in the digital landscape
- Managing social media accounts and running Google AdWords campaigns, I harnessed the power of tech and software to bring clients closer to their customers. By connecting with the right audience, we boosted brand awareness and conversions
- Armed with Google Analytics and other advanced tech, we delved into website data to make smarter decisions. Understanding our impact allowed us to fine-tune campaigns and achieve better results for our clients
- My versatile abilities in social media, photography, graphic design, and expert use of the Adobe Suite and other tech and software formed a powerful toolkit. With these skills, I provided holistic digital marketing solutions, making a real impact for our clients
Junior Web Developer
Bank of Canada
- As a Junior Web Developer, I contributed to the development and maintenance of multiple websites for the Bank of Canada
- Played a role in redesigning the Bank of Canada's website, applying modern design principles to improve the user experience
- Participated in the rebuild of the Bank of Canada's website using Wordpress CMS, streamlining content management
- Worked collaboratively with different teams within the organization to align the websites with their specific needs and goals
- Conducted testing and quality assurance to ensure the websites performed well across devices and browsers
- As a dedicated junior web developer, I consistently sought opportunities to learn and improve my skills, contributing to the Bank of Canada's online presence
Education
Diploma - Interactive Multimedia Developer
Algonquin College
Ottawa, ONSkills
- Digital Marketing
- Search Engine Optimization (SEO)
- Google Analytics
- Google AdWords
- Hiring/Training
- Content Development
- Facebook Advertising
- Email Marketing
- PPC Campaign Management
- Adobe Creative Suite
- SaaS
- B2B Sales
Timeline
Franchise Owner
Steve's Poké Bar
10.2021 - 06.2023
Growth Marketing Manager
Beanworks AP
07.2018 - 10.2021
GM
Enterprise Sales Forum (Volunteer)
06.2018 - 09.2020
Business Development Manager
Iats
10.2016 - 06.2017
Senior Account Executive
Payfirma
03.2014 - 09.2016
Graphic Designer / Marketing Specialist
09.2012 - 11.2017
Account Executive
PerfectMIND
02.2012 - 04.2014
Junior Web Developer
Bank of Canada
Diploma - Interactive Multimedia Developer
Algonquin College
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