Brendan McCrann
Ottawa
Summary
Dynamic, results-driven professional passionate about the vibrant world of technology sales, specializing in pipeline building, and team building. Expertise in driving growth through innovative sales methodologies, processes, and tools, while maintaining a people-first approach that fosters collaboration and engagement. Renowned for creative strategies that penetrate enterprise accounts, combining scalable solutions with tailored tactics for select clients. Dedicated leader committed to ethical selling practices, thriving in fast-paced environments, and continuously pursuing personal and professional development.
Overview
7
7
years of professional experience
Work History
Enterprise Account Executive — Canada, Midwest
Oligo Security
02.2025 - Current
- Cultivated relationships with key stakeholders to drive customer retention and satisfaction.
- Self-sourced deals ranging from 500K - 1M with iconic brands in both Canada, and the Midwest of the US.
- Sourced and built channel / strategic partnerships with VARs in Canada and the United States
- Highest pipeline generator in the company using a balance of LinkedIn, Cold Calling, Cold Email, and channel relationships.
Fractional GTM Leader — Top of Funnel
Advisor
09.2024 - Current
- Mentored sales and marketing teams on best practices for pipeline acceleration, reducing sales cycle length and improving pipeline value by up to 40%.
- Implemented AI based data sources and systems to increase rep productivity, as well as sales engagement tooling, dialers, and domain warmup technology.
- Piloted innovative lead scoring models, which prioritized high-intent prospects and increased close rates by more than 20%
- Creating and implementing hiring strategies to attract top talent.
- Consulted in building a clean and concise CRM that enabled revenue teams to report compelling stories to the board, as well as find trends in their market, and analyze rep productivity.
- Consulted for Qodo.io (Series A) Socket.dev (Series A) Asset (Seed).
Senior Enterprise Account Executive — Canada, MW
Brex
10.2023 - Current
- Achieved 2nd place for revenue performance at Brex, surpassing 100%.
- Generated the largest outbound pipeline among enterprise Account Executives.
- Successfully sold to companies with employee counts ranging from 1000 to 7000 in the tech, manufacturing, advertising, and consulting industries.
- Cultivated lasting partnerships by collaborating directly with accounting, finance, and CFOs.
- Spearheaded the first sales in Canada for Brex.
Sales Director — Canada/Southeast US
Snyk
08.2022 - 10.2023
- Achieved $1.3 million USD in net new business for southeast US Region with deal sizes upwards of 300K ARR — over 100% quota attainment
- Self-sourced 80% of deals from cold outreach and partner related referrals
- Worked directly with VARs like Guidepoint, Optiv, SHI.
Head of Sales Development, Enterprise
Snyk
08.2019 - 08.2022
- Promoted from founding global SDR manager, to Senior Manager of Inside Sales, to Director of Enterprise Sales Development.
- Member of the founding core leadership team during company growth from 205 employees and $15M in revenue to 1300 employees and $215M in revenue
- Directed 40+ SDRs/ISRs and 4 regional managers in Boston and Denver to optimize strategic outbound selling tactics, including performance analysis and sales enablement initiatives
- Managed the strategic ISR team responsible for bringing in 1M+ sized deals with the top 200 accounts in North America to build IPO readiness
- Collaborated daily with marketing to develop and execute targeted ABM campaigns, ranging from 1-to-1 to 1-to-many approaches
- Authored the original Snyk prospecting playbook, establishing it as the go-to resource for inbound, outbound, and PLG strategies
- Co-formulated hiring strategy resulting in recruitment of over 120 SDRs in under 3 years, with approximately 30% promoted to Account Executives
Manager, Global Sales Development
ProntoForms
04.2018 - 08.2019
- Successfully managed a team of 6 SDR/BDRs responsible for global market coverage
- Pioneered the development of outbound and ABM strategies in collaboration with marketing team
- Exceeded opportunity goals by over 125% and improved meeting to opportunity conversion rates from 31% to 48% through enhanced follow-up speed and targeted persona/account selection
- Spearheaded the generation of 85% of company pipeline, resulting in company growth from $10M ARR to $12M ARR
Education
Masters - Technology Innovation Management
Carleton University
01.2016
Post-Graduate Certificate - Marketing Management
Algonquin College
01.2016
Bachelor of Arts - Mass Communications
University of Ottawa
01.2013
Skills
- Strategic Planning
- Culture Building
- Sales Enablement
- Talent Acquisition / Retention
- Sales Technology
- Cold Prospecting
- Territory Planning
- Deal Acceleration
- GAP Selling
- Sandler Selling
- Karass Negotiation
- SPICED
- Salesforce
- Zoominfo / Clay
- SalesLoft / Outreach
- LinkedIn Sales Navigator
Accomplishments
- Founding sales leader, to director of an $8 billion cyber security unicorn.
- Advisor to small Seed - Series B startups looking to modernize and optimize their top of funnel processes, tooling, and goals.
- Enterprise seller with experience working with some of North Americas biggest companies such as Air Canada, Porter, TD Bank, Scotiabank, Wealthsimple, McDonalds, and many more.
Languages
English
Native or Bilingual
Interests
- Loves to escape the Canadian winters, Constantly walking his high-energy dog, Judy, Could easily play 36 holes everyday if the weather would cooperate, Loves volleyball, but can't spike if his life depended on it, Loves making people laugh, Has a weird knack for racket sports, and is now a proud dad of Miles (the future sales rep)
Timeline
Enterprise Account Executive — Canada, Midwest
Oligo Security
02.2025 - Current
Fractional GTM Leader — Top of Funnel
Advisor
09.2024 - Current
Senior Enterprise Account Executive — Canada, MW
Brex
10.2023 - Current
Sales Director — Canada/Southeast US
Snyk
08.2022 - 10.2023
Head of Sales Development, Enterprise
Snyk
08.2019 - 08.2022
Manager, Global Sales Development
ProntoForms
04.2018 - 08.2019
Post-Graduate Certificate - Marketing Management
Algonquin College
Bachelor of Arts - Mass Communications
University of Ottawa
Masters - Technology Innovation Management
Carleton University
Citizenship
- Canadian / Irish Citizen
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