Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Brendan Barnier

Calgary,AB

Summary

I'm an inspiring leader with extensive experience in Agriculture Equipment sales & marketing. Have played the main role in building the sales & marketing end of a successful agriculture manufacturing business for over 10 years.

I have absolute expertise and understanding of what it takes to grow large areas and territories as well as staff to acquire large market shares of Canada, United States, Australia. Able to adapt socially to lead executive management teams, or work directly with dealer level employees and end consumers.

I have a vast understanding of every aspect of the agricultural equipment industry from the top to the bottom on the manufacturer/dealer/consumer levels and can be a great asset for any organization looking to aggressively grow in any area.

Overview

9
9
years of professional experience

Work History

Sales & Marketing Director

JBS Equipment
Mission, BC
09.2014 - Current
  • 25 years experience in the agriculture industry
  • 15 years experience in Ag sales management
  • 15 years of experience in Ag equipment sales on manufacturer level
  • 10 years experience in marketing director/sales director role
  • Was instrumental in building the company from almost the ground up. From $2million in sales annually to $45 million in sales over the course of 10 years.
  • Played a large role in new product design and market studies to better existing products.
  • established of vast dealer/distributor network globally and built entire sales department structure
  • developed marketing department from ground up to be most successful marketing in our segment of the agriculture market.
  • Delivered sales presentations focused on offerings and unique advantages over competitors.
  • Prospected for new business using databases and other strategies to generate sales.
  • Researched and communicated competitive activity to influence marketing plans and sales tactics.
  • Gained market share in new sales performance through aggressive team training.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Organized trade shows and other events as a means of increasing visibility in the marketplace.
  • Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
  • Identified and developed new markets for products or services.
  • Prepared sales production reports for senior management.
  • Reduced process gaps by hiring, supervising and coaching employees on sales strategies and protocols, optimizing performance, growth and profitability.
  • Created and presented monthly reports to management on sales performance.
  • Coached, developed and motivated team to achieve revenue goals.
  • Developed and implemented sales strategies to increase market share.
  • Provided technical support for customers when needed, answering questions about product features and capabilities.
  • Developed successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches.
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market.
  • Tracked monthly sales to generate reports for business development planning.
  • Established relationships with key clients, while maintaining existing customer base.
  • Maintained professional network of potential clients and business opportunities.
  • Created and maintained sales environment to support business objectives.
  • Oversaw regional and local sales managers and staff.
  • Established ambitious goals for employees to promote achievement and surpass business targets.
  • Performed analysis of current processes within the sales department to identify areas needing improvement.
  • Supported sales team members to drive growth and development.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Analyzed data to identify trends in customer behavior and develop plans accordingly.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.

Education

BBA -

Fanshawe College of Applied Arts And Technology
London, ON
07-2008

Skills

  • Sales Planning
  • Profitability Optimization
  • Key Account Development
  • Sales Team Training
  • KPI Analysis
  • Vendor Management
  • Pipeline Management
  • Sales Tracking
  • National Account Management
  • Business Planning
  • Revenue Forecasting
  • Staff Management
  • Territory Sales Management
  • Order Management
  • Social Media Platforms
  • Social Media Marketing
  • Retail Marketing
  • Digital Marketing
  • Customer Acquisition
  • Program Marketing
  • Brand Development
  • Marketing Campaign Development
  • Performance Monitoring
  • Sales Expertise

Affiliations

  • Ranching
  • cattle industry
  • farming
  • motorcycles
  • community development in rural areas

Timeline

Sales & Marketing Director

JBS Equipment
09.2014 - Current

BBA -

Fanshawe College of Applied Arts And Technology

Similar Profiles

CREATE PROFILE
Brendan Barnier