Bregee Lopez
Les Equipements et Services Filco Inc.
Montréal,Canada
3
Languages
13
years of professional experience
Marketing professional with experience in developing and implementing successful marketing strategies. Recognized for achieving results that enhance brand presence and customer engagement. I am a reliable, organized, and collaborative individual with strong adaptability and expertise in digital marketing, content creation, and strategic planning.
Work History
Marketing Specialist
8 Months- Developed and implemented targeted B2B marketing campaigns to increase brand awareness and customer engagement.
- Managed social media strategy, optimizing content for audience engagement and driving traffic to digital platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Created visuals graphic assets and multimedia content in full alignment with strict brand guidelines across digital, print, and collateral channels.
- Assisted in the e-commerce segment of the website and optimize the customer journey to improve the brand experience.
- Collaborated with cross-functional teams to create cohesive promotional materials, ensuring alignment with brand messaging.
Marketing Coordinator
2 Years 9 Months- Managed and optimized MDF (Marketing Development Funds) budgets, ensuring strict compliance with partner guidelines
and audit reporting standards. - Designed and executed B2B marketing plans and major corporate events for tech vendors (HPE, Aruba, Samsung, Epson, Honeywell, Lenovo, 3nStar) for increased revenue.
- Directed external creative agencies and suppliers from initial brief through production, ensuring flawless visual identity and brand governance across all touchpoints.
- Optimized budget allocations for marketing campaigns, maximizing return on investment.
- Collaborated with product managers, business unit heads, and commercial sales teams to design targeted lead-generation
initiatives that boosted pipeline performance.
Marketing Coordinator
2 Years 9 Months- Led multi-brand marketing programs across regions for top-tier IT brands including HP, HPE, Dell, Microsoft, Micron, Asus, and Huawei.
- Coordinated the development of visually engaging marketing materials to support product launches and promotional campaigns.
- Oversaw MDF activity execution, reporting, and claim verification processes to maximize fund recovery and ROI for
channel partners. - Managed the complete lifecycle of regional industry events and vendor product launches, controlling branding execution,
venue setup, and vendor negotiations. - Ensured creative production for marketing materials, ensuring alignment with brand standards and customer experience expectations.
- Managed relationships with agencies, and suppliers, acting as the main point of contact for final approvals, verifying that they are aligned with the brand image.
- Supervised cross-functional team of graphic designers and marketing assistants, maintaining high standards of creative
production and team climate.
Marketing Analyst
2 Years 8 Months- Contribute to developing B2C marketing plans, ensuring alignment with brand positioning.
- Executed B2B/B2C digital marketing campaigns and channel incentive programs (BlueCarpet, Intel, E&G) for HP, HPE, Intel, and Microsoft.
- Managed MDF and Partner CHIP program documentation, ensuring compliance with brand and partner requirements.
- Contact merchandising suppliers in accordance with brand guidelines and visual standards.
- Organized brand events with IT vendors. To promote products and services.
- Designed email marketing campaigns, ensuring alignment with brand tone and visual identity.
- Conducted surveys, analyzed data, and presented market insights to support brand and marketing decisions.
- Created graphics for presentations, webinars, email campaigns, and workshops, maintaining visual coherence across formats.
- Prepared quotes, managed invoices, and coordinated payments for marketing services, studies, printing, advertising, and promotional materials.
- Updated website content, images, e-commerce, and banners.
- Conducted competitive analysis to identify opportunities for differentiation and growth within targeted markets.
Advertising Professional
1 Year 11 Months- Coordinated nationwide promotional collateral, media placements, and merchandising assets for major commercial and residential development projects.
- Managed relationships with media partners, printing vendors, and advertising agencies, ensuring strict adherence to
corporate brand standards and budgets. - Updated and maintained brand-aligned content on major real estate platforms (Finca Raíz, Zona Pro, Metro Cuadrado).
- Contributed to the development of media and marketing plans for real estate projects and corporate business units, ensuring coherence with brand positioning.
- Created and optimized advertising materials to maintain a unified brand presence across digital and print channels.
- Organized in-store marketing activities and ensured correct brand application in sales offices and partner real estate agencies.
- Coordinated outdoor advertising (billboards, flags) and ensured alignment with corporate identity.
- Supervised advertising billing processes, quotes, invoices, and payments for marketing services and promotional items.
- Supported the planning and execution of industry events and fairs, ensuring a strong and consistent brand experience.
Education
AEC - Business Management
College diploma - Marketing Management
Bachelor's Degree - Advertising and Marketing
Skills
Social Media Management
Digital marketing
Corporate Events
MailChimp - Eloqua - Zeffy
Branding Governance
Microsoft Office
Canva - Adobe Illustrator
CRM
Click Up
Meta Business Suite
Google Analytics and SEO
Languages
Spanish - Fluent
English - Advanced
French - Intermediate
Links
https://www.linkedin.com/in/bregee-lopez/
Timeline
Marketing Specialist
Les Equipements et Services Filco Inc.
05.2025 - 01.2026Read More
Marketing Coordinator
Ingram Micro Col-Colombia
02.2021 - 11.2023Read More
Marketing Coordinator
Canal Digital S.A-Bogotá
05.2018 - 02.2021Read More
Marketing Analyst
COLSOF S.A-Bogotá
04.2016 - 12.2018Read More
Advertising Professional
Coninsa Ramón H.-Bogotá D.C.
06.2013 - 05.2015Read More
Fundación Universitaria San Martín
Bachelor's Degree from Advertising and Marketing
Read More
Fundación Universitaria San Martín
College diploma from Marketing Management
Read More
LaSalle College
AEC from Business Management
Read More