Sean Heal

First Light Coffee Whiskey | Oceanside, CA

• Formulated and implemented comprehensive marketing strategies to enhance brand visibility and stimulate sales growth.
• Implemented targeted sales strategies and cultivated programs to optimize sales performance and channel distribution.
• Directed collaboration with distributor partners and third-party sales teams to promote sales initiatives and educate on brand offerings.
• Directed operational strategies to enhance product distribution and inventory management.
• Executed comprehensive marketing campaigns that elevated brand recognition across multiple communication channels.
• Oversee market research and analysis to identify trends, consumer preferences, and competitive landscape for future product innovation.
• Collaborated with cross-functional teams to create and manage marketing budgets and allocate resources effectively.
• Developed and implemented digital marketing strategies to enhance brand visibility through social media and influencer collaborations.
• Plan and execute promotional events, tastings, and sponsorship opportunities to enhance brand visibility.

Shag Gin | Palm Springs, CA

• Created a limited-edition gin called Desert Bloom highlighting the artwork of renowned Palm Springs artist Josh “Shag” Agle and a gin profile highlighting the unique desert landscape through local botanicals and flavors.
• Directed creative design initiatives for packaging development of liquid products. Oversaw the strategic direction of business plans to align with product goals. Managed the creative process for packaging design from concept to execution.
• Achieved successful product launches by optimizing market strategies. Drove public relations and sales initiatives to maximize impact.

Brand Consultant | San Diego, CA

• Design and implement strategic marketing plans to enhance brand identity and awareness for startup spirit brands.
• Partnered with product development teams to introduce new spirits that resonate with consumer preferences and uphold brand values.
• Advised on and implemented strategies for effective campaign management, brand partnerships, and event activations.
• Develop sales strategy for on premise, off premise and chain channels.

• Co-founded Locals Only Vodka, focusing on creating a premium small-batch vodka that embodies California lifestyle and culture.
• Crafted and deployed a detailed marketing strategy for Locals Only Vodka, facilitating distribution agreements with RNDC and enabling market entry into 12 new states within the first 18 months.
• Crafted and implemented brand’s unique value proposition and positioning strategy, ensuring competitive advantage within the industry.
• Developed and executed a digital marketing strategy, leveraging social media, ecommerce partners, and online advertising to reach a wider audience and drive online sales.
• Forged strategic partnerships with local and national influencers, leading to increased brand exposure and higher engagement on social media.
• Managed and lead all product launches including packaging design, legal compliance, PR & Media, chain execution.
• Developed and executed sustainability strategies that integrated eco-friendly packaging and production practices, enhancing brand commitment to environmental responsibility.
• Oversaw comprehensive sales activities in both chain retail and on-premise sectors, ensuring alignment with business objectives.
• Analyzed market trends and developed targeted marketing initiatives to strengthen brand presence and foster customer interaction.

• Managed marketing operations across 28 states, focusing on alignment with Young's market and fostering partnerships with RNDC distributors.
• Led strategic planning and communication efforts for national brand initiatives to empower the sales force and distributor network, as well as PR/media partners. Adapted national programs to suit local market needs.
• Directed cross-functional teams to implement integrated marketing campaigns across digital and traditional channels.
• Responsible for negotiating and managing the execution of all regional digital, print, radio, and OOH media.
• Oversaw budget management and allocation to optimize cost-effective marketing initiatives.
• Responsible for all venue/team sponsorship negotiations, execution of partnership deliverables and program development for on & off premise channels.
• Manage and collaborate with brand teams, agency partners and sales to execute brand activations for all large scale/signature sponsorships. Ex: BottleRock, Kaaboo, Warriors, San Jose Sharks, LA Galaxy, Outside Lands
• Managed influencer partnerships and brand education initiatives for trade and distributor partners to strengthen brand presence.
• Collaborate with retail chain managers to drive trade marketing programs and develop regional programs across the off-premise channels through effective trade, retail and consumer facing programs.

• Effectively managed and lead three full-time Assistant Event Managers and 125 part-time brand ambassadors.
• Collaborate with cross-functional teams to create and manage marketing budgets and allocate resources effectively.
• Plan and execute promotional events, tastings, and sponsorship opportunities to enhance brand visibility.
• Collaborate with sales teams to drive strategic execution and management of HQ national brand budgets.
• Execution of all retail channel demo programming.
• Develop and execute comprehensive marketing strategies to increase brand awareness and drive sales.

• Develop and execute localized marketing plans and programs aligned with national brand strategies. Collaborate with cross-functional teams to create and manage marketing budgets and allocate resources effectively.
• Delivery of increased sales, menu placements and distribution across 60 on-premise key account list
• Collaborate with the distributor and sales teams to implement trade marketing tactics that drive visibility and volume at key accounts.
• Hire, manage and train a team of brand ambassadors to execute on premise managed bar nights
• Serve as the local expert on competitive activity, trends, and opportunities.