Breanna Pokorski
Los Angeles
Summary
Community and brand marketing professional focused on building meaningful connections between brands and the people who live them. 7+ years of experience across community marketing, content production, and event-driven campaigns, specializing in partnerships, influencer strategy, and social-first storytelling. Proven ability to bring ideas to life through campaigns, live activations, and high-quality content that feels authentic and culturally relevant. Experienced in working with high-profile talent, athletes, and brand partners across fitness, tactical, and motorsports spaces. Known for operating in fast-paced environments, leading cross-functional execution, and driving engagement, visibility, and long-term community growth.
Overview
14
14
years of professional experience
Work History
Community Marketing
5.11 Tactical
01.2018 - 01.2026
- Led community marketing initiatives that strengthened brand connection through events, partnerships, and authentic storytelling
- Cultivated relationships with influencers, athletes, and brand partners to strengthen event activations and drive community engagement
- Executed event-driven marketing strategies, leveraging activations to enhance engagement and foster brand loyalty
- Drove content production across campaigns and live events, ensuring alignment with community-first messaging and brand voice
- Integrated product storytelling into live experiences and event content to drive visibility and audience connection
- Collaborated cross-functionally with social, product, and events teams to align event initiatives with broader marketing strategy
- Maintained strong relationships with talent, agents, and partners to support ongoing collaboration opportunities
- Championed on-site execution of talent management and content capture to ensure alignment with brand experience objectives
- Produced and directed content on-site at events, delivering real-time, social-first assets in fast-paced environments
- Led on-site production and talent coordination for large-scale events, ensuring seamless execution under tight timelines
- Executed event-driven marketing strategies, leveraging activations to enhance engagement and foster brand loyalty
- Oversaw pre-production planning including creative direction, shot lists, styling, talent coordination, and event logistics
- Produced and supported content alongside high-profile talent, professional athletes, and industry personalities across multiple verticals
- Worked directly with notable figures across fitness, tactical, and motorsports spaces, maintaining professionalism and brand alignment
- Delivered high-quality, social-first content in fast-paced, high-visibility environments
Influencer Marketing Coordinator
5.11 Tactical
Costa Mesa
01.2022 - 03.2024
- Led execution of influencer marketing initiatives, managing partnerships from sourcing through activation
- Cultivated relationships with key creators, enhancing brand alignment and ensuring long-term value
- Integrated influencer content into broader marketing and social campaigns, maximizing audience reach and engagement
- Identified emerging talent and trends to expand brand presence across new audiences
- Coordinated on-site activations, overseeing influencer engagement and content capture at key events
- Analyzed campaign performance and provided insights to optimize future influencer strategies
Marketing Assistant / Office Coordinator
5.11 Tactical
Irvine
01.2018 - 03.2022
- Developed social content calendars and campaign timelines to ensure timely execution of marketing initiatives
- Supported execution of marketing campaigns across digital, social, and retail channels
- Assisted in content production including shoot coordination, product prep, and asset management
- Coordinated logistics for shoots, events, and internal marketing initiatives to enhance overall project efficiency
- Supported leadership with reporting, presentations, and internal communications to facilitate informed decision-making
- Served as a key point of contact for internal teams, partners, and external stakeholders
- Improved internal processes to streamline cross-functional collaboration
- Managed front office operations including scheduling, communication, and administrative workflows
ATF / DOJ Compliance Manager & Store Manager
OC Outdoors
01.2016 - 01.2018
- Directed ATF and DOJ compliance operations, ensuring adherence to federal and state firearm regulations and mitigating potential legal risks
- Maintained audit-ready documentation across all firearm transactions, inventory tracking, and reporting systems
- Led compliance training and accountability standards for staff, reducing risk and ensuring consistent execution
- Served as primary liaison for regulatory inspections and compliance matters, facilitating smooth interactions with regulatory agencies
- Streamlined internal processes for compliance management, enhancing accuracy and reducing potential discrepancies
Manager
Ammo Brothers
01.2012 - 01.2016
- Managed and developed team of sales associates, fostering accountability and elevating product knowledge
- Led daily retail operations in high-volume firearms environment, ensuring compliance and enhancing customer experience
- Oversaw inventory management, merchandising, and stock accuracy across firearms and related products
- Ensured strict adherence to federal, state, and local firearm regulations and compliance procedures
- Supported store performance through sales strategy, upselling, and customer retention efforts
Skills
- Campaign Planning & Execution
- Community engagement
- Content production
- Event production
- Influencer & Talent Management
- Strategic partnerships
- Brand storytelling
- Creative direction
- On-site production
- Project management
- Team leadership
- Stakeholder communication
Timeline
Influencer Marketing Coordinator
5.11 Tactical
01.2022 - 03.2024
Community Marketing
5.11 Tactical
01.2018 - 01.2026
Marketing Assistant / Office Coordinator
5.11 Tactical
01.2018 - 03.2022
ATF / DOJ Compliance Manager & Store Manager
OC Outdoors
01.2016 - 01.2018
Manager
Ammo Brothers
01.2012 - 01.2016