Summary
Overview
Work History
Education
Skills
Timeline
Generic

BREANNA BENS

Hamilton,ON

Summary

Public relations professional with a proven track record of increasing clients' brand awareness through media and influencer relations.

Overview

2
2
years of professional experience

Work History

Account Coordinator

Swerve Strategic
Burlington, Ontario
04.2024 - Current
  • Monitored influencers and media content for lifestyle, toy, and tech clients.
  • Created targeted media and influencer lists to secure top-tier media coverage across Canada and the U.S. to boost brand awareness.
  • Developed pitches for media and influencers, resulting in increased sample requests and diverse coverage.
  • Exceeded program KPIs for each client by 50%+.
  • Managed numerous accounts while prioritizing tasks and ensuring organization.
  • Cultivated relationships with journalists, reporters, producers, and influencers to enhance media connections.
  • Compiled program data into monthly reports that highlighted media and influencer coverage.

Social Media Assistant

Theresa Place Media
Burlington, ON
10.2023 - 04.2024
  • Developed content calendars for several clients using Notion, ensuring alignment with overall marketing strategies.
  • Analyzed data and metrics from various social media platforms to determine the effectiveness of the content.
  • Created engaging content, including copy, graphics, reels, and stories, to be shared across multiple social media channels.
  • Generated client reports with key metrics that showcased continued growth on each social platform.
  • Provided on-site content creation for events.

Administrative Assistant (Co-Op)

Saini Law Firm
Guelph, ON
  • Supported in editing and reviewing legal documents.
  • Provided administrative support in a fast-paced, dynamic environment.
  • Developed and maintained filing systems for confidential documents and records

Education

Honours BA in Communications -

McMaster University
04.2023

Skills

  • Proficient in Canva, Lefty, Meltwater, and Muckrack
  • Performance tracking
  • Media and influencer relations
  • Content strategy
  • Creative pitching and storytelling

Timeline

Account Coordinator

Swerve Strategic
04.2024 - Current

Social Media Assistant

Theresa Place Media
10.2023 - 04.2024

Administrative Assistant (Co-Op)

Saini Law Firm

Honours BA in Communications -

McMaster University
BREANNA BENS