BREANNA BENS
Hamilton,ON
Summary
Public relations professional with a proven track record of increasing clients' brand awareness through media and influencer relations.
Overview
2
2
years of professional experience
Work History
Account Coordinator
Swerve Strategic
Burlington, Ontario
04.2024 - Current
- Monitored influencers and media content for lifestyle, toy, and tech clients.
- Created targeted media and influencer lists to secure top-tier media coverage across Canada and the U.S. to boost brand awareness.
- Developed pitches for media and influencers, resulting in increased sample requests and diverse coverage.
- Exceeded program KPIs for each client by 50%+.
- Managed numerous accounts while prioritizing tasks and ensuring organization.
- Cultivated relationships with journalists, reporters, producers, and influencers to enhance media connections.
- Compiled program data into monthly reports that highlighted media and influencer coverage.
Social Media Assistant
Theresa Place Media
Burlington, ON
10.2023 - 04.2024
- Developed content calendars for several clients using Notion, ensuring alignment with overall marketing strategies.
- Analyzed data and metrics from various social media platforms to determine the effectiveness of the content.
- Created engaging content, including copy, graphics, reels, and stories, to be shared across multiple social media channels.
- Generated client reports with key metrics that showcased continued growth on each social platform.
- Provided on-site content creation for events.
Administrative Assistant (Co-Op)
Saini Law Firm
Guelph, ON
- Supported in editing and reviewing legal documents.
- Provided administrative support in a fast-paced, dynamic environment.
- Developed and maintained filing systems for confidential documents and records
Education
Honours BA in Communications -
McMaster University
04.2023
Skills
- Proficient in Canva, Lefty, Meltwater, and Muckrack
- Performance tracking
- Media and influencer relations
- Content strategy
- Creative pitching and storytelling
Timeline
Account Coordinator
Swerve Strategic
04.2024 - Current
Social Media Assistant
Theresa Place Media
10.2023 - 04.2024
Administrative Assistant (Co-Op)
Saini Law Firm
Honours BA in Communications -
McMaster University