Brandon Wainwright
Cochrane
Summary
Experienced and accomplished professional in the Cannabis & Hospitality Industries. With a strong background in sales, management, and team leadership, I have successfully managed and grown businesses the past 10 years. Skilled in building and maintaining strong customer relationships, as well as developing and implementing effective sales strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
National Sales Manager
Under The Sun Groweries
09.2023 - Current
- Identified core competencies of business and developed overarching sales plan
- Recruited and lead a team of Sales Representatives
- Developed and implemented sales & marketing strategies to increase distribution, establish brand awareness and expand the customer base
- Effectively created & managed key performance indicators and metric targets for the sales team
- Delivered sales and distribution metrics in weekly, monthly and quarterly intervals
Alberta Sales Manager
Under The Sun Groweries
05.2023 - 09.2023
- Mentored sales team and created KPI & CRM metrics along with route plans
- Developed and maintained strong customer relationships with key accounts
- Created monthly provincial sales activity reports to senior leaders
- Represented company effectively with comprehensive knowledge of our offerings
- Generated leads & sponsorship opportunities by visiting stores, attending industry events, and through social media
Sales Coordinator - Western Canada
Velvet Management
05.2022 - 04.2023
- Collaborated with senior sales staff to create and maintain sales reports
- Established active communication and engaged with Sales Representatives to ensure prompt processing of orders
- Contributed to overall customer satisfaction by promptly responding to communications
- Monitored and organized inventory while effectively tracking new products and services
- Supported senior management by informing customers about delivery dates and possible delays
Multi-Unit General Manager
Fire & Flower
08.2018 - 05.2022
- Managed and led multiple cannabis retail locations, ensuring they met and exceeded sales targets
- Developed and implemented sales strategies to increase market share and drive revenue growth
- Recruited, onboarded, and trained team
- Identified knowledge gaps in staff and created plans to close them
- Maintained project timelines to ensure tasks are accomplished effectively
- Oversaw day-to-day operations, assigned weekly performance goals and ensured their completion
Inside Sales Representative
Cam Clark Ford
08.2017 - 08.2018
- Maintained working relationships with existing clients to ensure that they receive exceptional service and identify potential new sales opportunities
- Identified prospects, set appointments, made effective qualifying sales calls, and managed sales cycle to close new business in all service categories
- Prepare concise and accurate reports, proposals, booking packages, and other required documentation for executive-level presentations
- Achieved sales goals by assessing current client needs and following a defined selling process with potential buyers, often including demos
- Coordinated with other sales representatives to ensure that quotas are being met and company standards are being upheld
Education
Diploma - Marketing
Algonquin College of Applied Arts and Technology
01.2003
Skills
- Sales Management
- Customer Service
- Customer Relationship Management (CRM)
- Team Leadership
- Recruiting
- Scheduling
- Cannabis Sales
- Marketing
- Recruitment and selection
- New business acquisition
- Cross-functional collaboration
- Logistics coordination
Accomplishments
- Built and maintained relationships with small medium & large retailers across Canada.
- Standardized SKU offering across provinces, reducing costs and improving efficiency
- Hired & trained sales team
- Built sales tracking for company and applied analytical approach to sales & product development
Certification
- Cannabis Sommelier Level 1, CannaReps
- Bar Management, Algonquin College of Applied Arts and Technology
- Various LinkedIn Learning courses related to sales, leadership, and management.
Languages
English
Native or Bilingual
Money Maker Award - Fire & Flower sales award
Awarded to the store that achieved the highest Gross Margin for sales in 2019
Timeline
National Sales Manager
Under The Sun Groweries
09.2023 - Current
Alberta Sales Manager
Under The Sun Groweries
05.2023 - 09.2023
Sales Coordinator - Western Canada
Velvet Management
05.2022 - 04.2023
Multi-Unit General Manager
Fire & Flower
08.2018 - 05.2022
Inside Sales Representative
Cam Clark Ford
08.2017 - 08.2018
Diploma - Marketing
Algonquin College of Applied Arts and Technology
Similar Profiles
W.M.JANAKA SAMPATHW.M.JANAKA SAMPATH
Assistant Business Support Manager-Finance at Sun Siyam Group (Sun Investment Pvt Ltd, Sun Siyam Vilireef Beach & Spa Resort, Sun Construction Pvt Ltd)Assistant Business Support Manager-Finance at Sun Siyam Group (Sun Investment Pvt Ltd, Sun Siyam Vilireef Beach & Spa Resort, Sun Construction Pvt Ltd)
MITCHELL JAMESMITCHELL JAMES
Senior Talent Acquisition Specialist at Sun Communities & Sun RV ResortsSenior Talent Acquisition Specialist at Sun Communities & Sun RV Resorts
KARUNYA DEEPANKARUNYA DEEPAN
Trainee Producer at Sun TV Network Limited Broadcast Media Production & Distribution (Sun Music & Chutti tv)Trainee Producer at Sun TV Network Limited Broadcast Media Production & Distribution (Sun Music & Chutti tv)
Bryan MylesBryan Myles
Owner/Lead Clinician at Riverside Sports Therapy at Self-employeedOwner/Lead Clinician at Riverside Sports Therapy at Self-employeed
Daxson NadonDaxson Nadon
Lawn Mower at Family and FreindsLawn Mower at Family and Freinds