Brandon Rivers
San Diego
Summary
Experienced Brand and Product Expert with a proven track record of driving business growth through strategic marketing initiatives. Skilled in developing and executing comprehensive brand strategies to enhance market presence and increase customer engagement. Adept at conducting market research and competitor analysis to identify opportunities for product development and differentiation. Strong ability to collaborate cross-functionally and lead teams to deliver successful product launches and campaigns. Committed to delivering exceptional results and driving brand success in a dynamic and competitive market.
Overview
8
8
years of professional experience
Work History
Brand Manager
Pocari Sweat
03.2023 - 03.2024
- Researched market trends to identify customer needs for strategic planning.
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
Field Account Manager
OnePlus USA
03.2022 - 03.2023
- Implemented unique approaches to enhance training programs in the district.
- Trained T-Mobile and Best Buy sales associates on the importance of the brand
- Explored multiple areas to enhance brand visibility.
- Coordinated district meetings during lunch hours to create a comprehensive product sales structure.
- Built strong local level relationships with key decision makers for chain accounts in territory
Google Expert
Google
10.2021 - 01.2022
- Focused on various components in sales
- Optimized sales revenue by generating Brand awareness and demonstrations
- Tracked sales revenue and implemented a key focus on customer involvement with the brand
- Daily sales goals at $250/hr for maximum growth of sales generated
Brand Expert
Mosaic North America (WEBER/OTTERBOX/LIFEPROOF)
03.2018 - 09.2021
- Performed various tasks detailing the brands use
- Traveled and obtained gear rapport with clients such as, Verizon, AT&T, and T-mobile store
- I trained their staff on all products and worked on inventory
- Maintained a successful remedy for increasing their sales with a informative narrative on how to engage with their customers, while speaking on multi-platforms including my products
Event Sales Representative
Hewett Packard
01.2020 - 06.2020
- Provided expert knowledge during in store visits to consumers
- Activated new techniques to engage the audience and monopolize on authentic prospects while multi tasking into different categories they had interests in
- Sales definitely played a huge part during this contract, which I advanced successfully in
Brand Ambassador
Dyson
10.2019 - 01.2020
- Provided expert knowledge during in store visits to consumers
- Engaged with the general public offering up to date mechanics and special features for all the products
- Supported the general manager and sales team on the metrics and accuracy on my reports
Field Representative of Sales and Management
Sony Playstation
09.2017 - 03.2018
- Field representative for Sony Playstation Virtual Reality Program in the San Diego market
- Onsite coordinator for the Playstation VR program in the Best Buy and Gamestop Market
- Provided in person demonstrations of the VR unit while enforcing strategic insight on the product
- Insight reports and photography for story development and feedback from consumers
- Researched competitors to find out what new strategies they have for sales goals and updates
Grand Opening Coordinator
Golf Galaxy in Mission Valley
05.2017 - 09.2017
- Gathered reporting data for the point of contact ensuring real time numbers were accurate
- Maintain metric tracking in real time, i.e
- Inventory checks and time slots for giveaways
- All with close contact with the store manager and the regional poc
- I managed four lead brand ambassadors
- Enforcing enthusiastic ways of innovation providing entertainment for the consumers and talent, ensuring the atmosphere was fun and engaging
Account Manager at the Menguin Headquarters
Menguin Brand
10.2016 - 05.2017
- Pick up event supplies and materials from skids via Fed Ex
- Track metrics, sales and correspondence with convention/bridal show staff for set up and booth slot locations for each event
- Hire staff that has the necessary skills to be an awesome brand ambassador
Registration and sales coordinator
Twitch, Ticket Fairy
09.2016 - 10.2016
- Engage with the general public and attendees during the conference assisting in sales, registration and booth location management for Twitch con
Brand Ambassador
NCOMPASS INTERNATIONAL
07.2016 - 08.2016
- Engaged with attendees giving them exclusive information about the event, engage with them in a professional and enthusiastic manner while at the same time creating an amazing buzz for the major client Adult swim
- Reported metrics and inventory checks to coordinators
- Applied close attention to detail to maintain a safe environment of over 5,000 attendees and more
Education
Bachelor's - Communications
San Francisco State University
San Francisco, CA01.2015
Bachelors - Business Marketing in Tele-Media
Southwestern City College
01.2012
Skills
- Product and Sales specialist
- Supervisor
- Brand Management Experience
- Social Media Management
- Marketing
- Account Management
- Problem-solving
- Flexibility
Personal Information
- Title: Brand and Product Expert
- Work Permit: Authorized to work in the US for any employer
Timeline
Brand Manager
Pocari Sweat
03.2023 - 03.2024
Field Account Manager
OnePlus USA
03.2022 - 03.2023
Google Expert
Google
10.2021 - 01.2022
Event Sales Representative
Hewett Packard
01.2020 - 06.2020
Brand Ambassador
Dyson
10.2019 - 01.2020
Brand Expert
Mosaic North America (WEBER/OTTERBOX/LIFEPROOF)
03.2018 - 09.2021
Field Representative of Sales and Management
Sony Playstation
09.2017 - 03.2018
Grand Opening Coordinator
Golf Galaxy in Mission Valley
05.2017 - 09.2017
Account Manager at the Menguin Headquarters
Menguin Brand
10.2016 - 05.2017
Registration and sales coordinator
Twitch, Ticket Fairy
09.2016 - 10.2016
Brand Ambassador
NCOMPASS INTERNATIONAL
07.2016 - 08.2016
Bachelors - Business Marketing in Tele-Media
Southwestern City College
Bachelor's - Communications
San Francisco State University
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