Brandon Pacheco
Burlington
Summary
Mindful Marketing Maverick with over 6 years of experience excels in driving business growth through targeted marketing strategies, including advanced paid ads and effective social media campaigns. Proven track record in enhancing operational efficiency and brand visibility through strategic planning, content creation, paid ads and influencer marketing. Adept in leveraging analytics to refine marketing tactics and foster organic relationships, aiming to deliver measurable results and exceed business objectives.
Overview
7
7
years of professional experience
Work History
Self Employed
RSNNCE Media Inc.
01.2018 - Current
- Harvested organic relationships with local business owners who were struggling and provided digital marketing services as required
- Created useful partnerships through remote and face-to-face networking
- Contacted existing and prospective clients to increase new and repeat business
- Kept business operations on sound financial footing with successful forecasting, budget management and resource allocation
- Devised social media plans to drive digital marketing
- Introduced cutting-edge social media tactics, enhancing brand presence and customer engagement
- Optimized budget allocation, ensuring efficient use of resources for maximum digital campaign impact
Digital Marketing Director
Montbeck Developments
12.2022 - 03.2024
- Led and streamlined all operational aspects of a high-end custom home building company, ensuring efficient project execution and client satisfaction
- Developed and executed strategic plans to optimize operational efficiency, resulting in a 20% increase in project completion ahead of schedule
- Implemented standardized project management processes, improving communication and coordination between departments, resulting in a 15% reduction in project timelines
- Managed a cross-functional team of project managers, site supervisors, and administrative staff, fostering a collaborative and high-performance culture
- Acted as a primary point of contact for clients(homeowners), ensuring their needs and expectations were met throughout the project lifecycle
- Implemented a client feedback system, leading to a 95% satisfaction rate and increased client referrals
- Cultivated and maintained relationships with key trades and real estate agents, negotiating favorable contracts and terms
- Implemented a real estate agent referral system, resulting in improved lead generation and builds
- Garnered a strong following of over 1300 people from 250 through posting regular, engaging reels and photos across multiple platforms
- Pioneered a digital marketing strategy, boosting project leads by 5 annually through effective Facebook ads
Social Media & Influencer Marketing Specialist
Hisense Canada
05.2020 - 06.2023
- Researched, developed, and implemented comprehensive content calendars for diverse social media platforms, showcasing proficiency in copywriting for both social media and website channels
- Conducted data analysis to evaluate campaign performance, translating findings into actionable recommendations
- Successfully revised social media, content marketing, SEO, and social advertising campaigns for optimal results
- Established and nurtured relationships with key influencers and product reviewers, strategically enhancing product visibility and broadening brand reach
- Collaborated with cross-functional teams including product management and product marketing to conceptualize and execute impactful influencer activities, events, and campaigns, contributing to a significant boost in product promotion
- Orchestrated three successful FIFA World Cup viewing parties across Toronto and Vancouver, as a tribute to the Hisense sponsorship for the 2022 World Cup in Qatar
- This involved meticulous planning, organization, and execution, showcasing event management skills and commitment to brand representation
- Develop and implement strategies to increase brand loyalty and customer engagement through social media and influencer marketing
Head of Organizing Committee
Charity Soccer Match
Toronto, Ontario
06.2021 - 09.2024
- Manage event logistics, including coordinating with vendors, securing permits, and arranging transportation
- Coordinate with local businesses to secure sponsorships and donations for the charity soccer match
- Develop and implement marketing strategies to promote the charity soccer match
- Raised over $11,000 for Mental Health Division at Humber River Hospital
Marketing Manager
The Johnson Team/ REMAX
01.2018 - 02.2019
- Managed all social and digital marketing efforts across multiple channels
- Directed an 10-member team to ensure all were optimizing their marketing efforts
- Edited all video content utilizing Final Cut Pro software
- Utilize data analytics to identify market trends and consumer behaviour, providing insights for strategic decision-making and campaign optimization
- Develop and execute experiential marketing campaigns to create immersive brand experiences that resonate with target audiences and drive customer engagement
- Lead efforts in creating and maintaining strong partnerships with local businesses and community organizations to enhance brand visibility and expand market reach for REMAX, The Johnson Team
- Collaborate with the sales team to align marketing strategies with real estate market trends and leverage data analytics to drive targeted marketing campaigns that generate leads and increase property sales
Education
Advertising and Marketing Communications -
HUMBER COLLEGE
Toronto, Ontario01.2018
Skills
- Social Media Strategy
- Copywriting
- Content Creation (Graphic Design)
- Social Listening (Trend Watching)
- Sports Marketing (Soccer)
- Paid Ads
- Real Estate Marketing
- Community Management
- Canva
- Strategic planning
- Admin
- Budgeting
- Project management
- Relationship building
- Client facing
- Event Planning
- Market Research
- Marketing Analytics
- Public Relations
- Time Management
- Customer Service
- Attention to Detail
- Teamwork and Collaboration
- Excellent Communication
- Team Leadership
- Relationship Building
- Interpersonal Skills
- Issue Resolution
- Meeting Coordination
Languages
English
Native or Bilingual
Hobbies and Interests
- Attend industry conferences and seminars.
- Participate in online courses or workshops related to marketing.
- Assist in volunteer soccer coaching.
- Stay updated on the latest technology trends.
- Practice meditation for stress and personal growth.
- Participate in team sports (soccer) and daily exercise.
- Read 1 book every month.
- Daily Journaling.
- Actively engage in professional networking events.
- Demonstrate proficiency in managing social media accounts related to your industry.
- Participate in strategy-based games to highlight problem-solving skills.
- Engage in logic puzzles or brain teasers.
References
- Joe Paonessa, Montbeck Developments, joe@magalive.com, +1 (416) 999-9575
- Naeema Farooqi, Humber, naeema.farooqi@humber.ca
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursQuote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Portfolio
Working Portfolio
Timeline
Digital Marketing Director
Montbeck Developments
12.2022 - 03.2024
Head of Organizing Committee
Charity Soccer Match
06.2021 - 09.2024
Social Media & Influencer Marketing Specialist
Hisense Canada
05.2020 - 06.2023
Self Employed
RSNNCE Media Inc.
01.2018 - Current
Marketing Manager
The Johnson Team/ REMAX
01.2018 - 02.2019
Advertising and Marketing Communications -
HUMBER COLLEGE
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