Digital Marketing Professional
Brandon Pacheco
RSNNCE Media Inc.
Burlington,ON
8
years of professional experience
Mindful Marketing Maverick with over 6 years of experience excels in driving business growth through targeted marketing strategies, including advanced paid ads and effective social media campaigns. Proven track record in enhancing operational efficiency and brand visibility through strategic planning, content creation, paid ads and influencer marketing. Adept in leveraging analytics to refine marketing tactics and foster organic relationships, aiming to deliver measurable results and exceed business objectives.
Work History
Freelance
8 Years 9 Months- Harvested organic relationships with local business owners who were struggling and provided digital marketing services as required
- Contacted existing and prospective clients to increase new and repeat business
- Devised social media plans to drive digital marketing
- Introduced trending and relevant social media tactics, enhancing brand presence and customer engagement
- Optimized budget allocation, ensuring efficient use of resources for maximum digital campaign impact
- Proven ability to learn quickly and adapt to new situations.
- Self-motivated, with a strong sense of personal responsibility.
Digital Marketing Director
1 Year 3 Months- Led and streamlined all operational aspects of a high-end custom home building company, ensuring efficient project execution and client satisfaction
- Developed and executed strategic plans to optimize operational efficiency, resulting in a 20% increase in project completion ahead of schedule
- Implemented standardized project management processes, improving communication and coordination between departments, resulting in a 15% reduction in project timelines
- Managed a cross-functional team of project managers, site supervisors, and administrative staff, fostering a collaborative and high-performance culture
- Acted as a primary point of contact for clients(homeowners), ensuring their needs and expectations were met throughout the project lifecycle
- Implemented a client feedback system, leading to a 95% satisfaction rate and increased client referrals
- Cultivated and maintained relationships with key trades and real estate agents, negotiating favorable contracts and terms
- Implemented a real estate agent referral system, resulting in improved lead generation and builds
- Garnered a strong following of over 1300 people from 250 through posting regular, engaging reels and photos across multiple platforms
- Pioneered a digital marketing strategy, boosting project leads by 5 annually through effective Facebook ads
Social Media & Influencer Marketing Specialist
3 Years 1 Month- Researched, developed, and implemented comprehensive content calendars for diverse social media platforms, showcasing proficiency in copywriting for both social media and website channels
- Conducted data analysis to evaluate campaign performance, translating findings into actionable recommendations
- Successfully revised social media, content marketing, SEO, and social advertising campaigns for optimal results
- Established and nurtured relationships with key influencers and product reviewers, strategically enhancing product visibility and broadening brand reach
- Collaborated with cross-functional teams including product management and product marketing to conceptualize and execute impactful influencer activities, events, and campaigns, contributing to a significant boost in product promotion
- Orchestrated three successful FIFA World Cup viewing parties across Toronto and Vancouver, as a tribute to the Hisense sponsorship for the 2022 World Cup in Qatar
- This involved meticulous planning, organization, and execution, showcasing event management skills and commitment to brand representation
- Develop and implement strategies to increase brand loyalty and customer engagement through social media and influencer marketing
Head of Organizing Committee
3 Years 3 Months- Manage event logistics, including coordinating with vendors, securing permits, and arranging transportation
- Coordinate with local businesses to secure sponsorships and donations for the charity soccer match
- Develop and implement marketing strategies to promote the charity soccer match
- Raised over $11,000 for Mental Health Division at Humber River Hospital
Marketing Manager
1 Year 1 Month- Managed all social and digital marketing efforts across multiple channels
- Directed an 10-member team to ensure all were optimizing their marketing efforts
- Edited all video content utilizing Final Cut Pro software
- Utilize data analytics to identify market trends and consumer behaviour, providing insights for strategic decision-making and campaign optimization
- Develop and execute experiential marketing campaigns to create immersive brand experiences that resonate with target audiences and drive customer engagement
- Lead efforts in creating and maintaining strong partnerships with local businesses and community organizations to enhance brand visibility and expand market reach for REMAX, The Johnson Team
- Collaborate with the sales team to align marketing strategies with real estate market trends and leverage data analytics to drive targeted marketing campaigns that generate leads and increase property sales
Education
Advertising and Marketing Communications
GPA: Honour Roll Graduate
Skills
Social Media Strategy
Copywriting
Content Creation (Graphic Design)
Social Listening (Trend Watching)
Sports Marketing (Soccer)
Paid Ads
Real Estate Marketing
Community Management
Canva
Strategic planning
Admin
Budgeting
Project management
Relationship building
Client facing
Event Planning
Market Research
Marketing Analytics
Public Relations
Time Management
Customer Service
Attention to Detail
Teamwork and Collaboration
Excellent Communication
Team Leadership
Relationship Building
Interpersonal Skills
Issue Resolution
Meeting Coordination
Languages
English
Native or Bilingual
Hobbies and Interests
- Attend industry conferences and seminars.
- Participate in online courses or workshops related to marketing.
- Assist in volunteer soccer coaching.
- Stay updated on the latest technology trends.
- Participate in team sports (soccer) and daily exercise.
- Read 1 book every month.
- Daily Journaling.
References
- Joe Paonessa, Montbeck Developments, joe@magalive.com, +1 (416) 999-9575
- Naeema Farooqi, Humber, naeema.farooqi@humber.ca
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full Time
Location Preference
RemoteHybrid
Important To Me
Career advancementWork-life balanceCompany CultureFlexible work hours
"There’s no shortage of remarkable ideas, what’s missing is the will to execute them."
Seth Godin
Portfolio
Working Portfolio
Timeline
Digital Marketing Director
Montbeck Developments
12.2022 - 03.2024Read More
Head of Organizing Committee
Charity Soccer Match
06.2021 - 09.2024Read More
Social Media & Influencer Marketing Specialist
Hisense Canada
05.2020 - 06.2023Read More
Freelance
RSNNCE Media Inc.
01.2018 - CurrentRead More
Marketing Manager
The Johnson Team/ REMAX
01.2018 - 02.2019Read More
HUMBER COLLEGE
Advertising and Marketing Communications
Read More