Brandon Lefaive
Guelph
Summary
Dynamic Sales & Marketing Manager with a proven track record at Safilo Group, excelling in business growth and retention. Expert in strategic planning and relationship building, I consistently exceeded sales targets and enhanced brand visibility through innovative campaigns. Skilled in sales tracking, I thrive on optimizing processes for increased efficiency and customer satisfaction.
Experienced with developing and executing comprehensive sales and marketing strategies. Utilizes market analysis and data-driven insights to drive business growth and enhance customer engagement. Knowledge of fostering collaborative team environments to achieve consistent results and meet organizational objectives.
Overview
10
10
years of professional experience
Work History
Sales & Marketing Manager
Safilo Group
03.2023 - Current
- Exceeded quarterly sales targets consistently by utilizing proven closing techniques during negotiations with potential clients.
- Strengthened client relationships with regular follow-ups, ensuring timely renewals and upselling opportunities.
- Established long-term partnerships with key industry influencers that further strengthened the company''s position within the market.
- Conducted market research to identify trends and competitor strategies, informing adjustments to company offerings accordingly.
- - Developed and maintained accurate sales forecasts, supporting the sales team in setting volume and distribution targets aligned with organizational goals.
- Monitored pricing trends and competitive promotions, providing analytical support that optimized pricing strategies and boosted profitability.
Sales and Marketing Manager
Luxottica Group
04.2019 - 02.2023
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Enhanced team collaboration through regular communication channels, fostering a positive work environment where ideas could flourish.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Increased market share by identifying untapped customer segments and developing tailored offerings to meet their needs.
Sales Coordinator
Lasik Md
01.2015 - 01.2019
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Increased sales revenue by establishing strong relationships with clients and identifying new business opportunities.
- Streamlined sales processes for improved efficiency and customer satisfaction.
Education
Diploma - Opticianry
Georgian College of Applied Arts And Technology
Barrie, ON04-2012
Bachelor of Business Administration And Management -
University of Windsor
Windsor, ON04-2008
Skills
- Team leadership
- Business growth and retention
- Sales tracking
- Rapport and relationship building
- Sales presentations
- Strategic planning
- Business development
- Sales quota achievement
Languages
English
Native or Bilingual
Interests
Travel
Golf
Hockey
Timeline
Sales & Marketing Manager
Safilo Group
03.2023 - Current
Sales and Marketing Manager
Luxottica Group
04.2019 - 02.2023
Sales Coordinator
Lasik Md
01.2015 - 01.2019
Diploma - Opticianry
Georgian College of Applied Arts And Technology
Bachelor of Business Administration And Management -
University of Windsor
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