I am eager to join an organization with a strong product and passionate leadership team to further expand my skills as an individual contributor.
Overview
12
12
years of professional experience
Work History
Director of Business Development
Zonda
Toronto, Ontario
05.2023 - Current
Achieved 156% quota in 2023, ranked 1st out of 9 DBDs/regions.
Achieved 124% of quota in 2024, ranked 4th out of 19 DBDs/regions
Analyzed market trends and identified new business opportunities in existing and potential markets.
Managed the entire sales cycle process including prospecting, lead generation, qualifying prospects, presenting solutions, negotiating terms and closing deals.
Organized trade shows, conferences, seminars, webinars. to promote products and services.
Managed a team of 4-5 support roles for the region (marketing, customer success and contracts/legal)
Senior Sales Manager
Salefish
12.2022 - 09.2023
Increased ARR from $1.5 million to $2 million in 2022, with a 50% churn of past clients.
Overhauled the tech stack and processes to transition the organization from an inbound to an outbound sales motion and expand/target U.S.-based accounts (90% of revenue solely from the Ontario market).
Created a go-to-market strategy and plan for a new website to speak to the new ICP/market.
Prepare the onboarding process for an increase in headcount in the sales organization from 3 to 10 in 2023.
Fixed past forecasting inaccuracies from, on average, 60% off target to 5-10% per quarter to help de-risk high impact decisions that relied on cashflow
Senior Account Executive
OpenHouse.ai
Toronto, ON
01.2020 - 11.2021
Started sales/marketing org being first hire when company had 1 client/ 50k ARR (became largest investor). Expanded headcount from 1-6 before CRO hire. Developed go to market strategy and initial work/sales flow for team
Set up a communication funnel from sales/marketing to development team for new product ideas and feedback from the field
Achieved $565k ARR closed in 2020
$750k target for 2021, $45.5k Average per sale, left pacing 119% target
Account Executive
Wingmate
Toronto, ON
01.2019 - 12.2019
Was the only employee day to day alongside founder to help grow revenue from less than 100k ARR
Responsible for full sale cycle, pure outbound role 800+calls & 20+ demo's completed per month
Hold record to this day for 33 qualfied demos booked in one month
Customer Service Specialist
TD Canada Trust
Brantford, ON
05.2016 - 08.2017
Ranked in top 3 individual CSRs for sales every quarter of over 1800 total CSRs in region
Achieved TD Champions Club (ranked 28th in combined metrics out of 1,800 employees).
Sales Associate
Leon's Furniture
Brantford, ON
05.2013 - 07.2016
Straight commission, 9am-9pm hours and only 4-6 weekends off per year depending on rotation
Achieved Leon's "Presidential Club" (Top 5% sales representatives, accumulative points for sales scorecard. Mix between revenue volume and warrenty sales/percentage)
#1 in whole company in warranties every year (sales team size of 1500). Set every record for all 12 warranties
Education
Some College (No Degree) - Finance
Fanshawe College of Applied Arts And Technology
London, ON
Skills
Highly experienced with Hubspot, Salesforce, Pipedrive, Vidyard, LinkedIn Sales Navigator, ZoomInfo, Gong, Chorus and many more sales tools
Workflow / process creation for complex sales motions for both inbound and outbound
Coaching and development for new sales hires (ICP/ performance scorecard for cold calls, demos, negotiation strategy etc)
Go to market strategy for potential new verticals and ICP's
Experienced in creating comp plans for marketing, account management and sales team aligning all departments towards lead quality, revenue won and increased retention
Passionate for out of the box problem solving for new roadblocks or issues Highly experienced in first to market products and researching the product market fit