Brandon Halprin
Orange,CA
Overview
8
8
years of professional experience
Work History
Senior Strategist
GumGum
06.2025 - Current
- Manage all Direct and Programmatic pre-sales operations for four dedicated West Coast/Midwest sellers, helping drive booked revenue of $5.2M in 2H 2025.
- Build Automotive book of business, helping result in $2.1M increased year-over-year revenue in the Automotive vertical.
- Re-engage existing clients using audience research tools and campaign insights to proactively recommend improvements and optimizations for future initiatives.
- Analyze client needs and oversee creation of initial drafts for partnership agreements to ensure cost savings and added value commensurate with spend investment.
- Develop best practices documentation for new internal tools to improve turnaround times, helping to cut down average client response times by 45 minutes in 2H 2025.
- Mentor and provide strategic guidance for two Strategists to help foster professional development within their role.
Strategist
GumGum
11.2021 - 06.2025
- Managed all Direct and Programmatic pre-sales operations for four dedicated West Coast/Midwest sellers, driving booked revenue of $4.9M in 1H 2025.
- Collaborated with Account Management and Ad Operations teams to reengage recurring clients with strategic recommendations to extend campaign success, driving $3.1M in incremental spend in CY 2025.
- Educated sales teams and other key stakeholders on product offerings that strategically address client media objectives, resulting in 15% improvement in year-over-year regional Win Rate and Average Deal Size goals.
- Built sales materials and RFP deliverables that accurately communicate understanding of client needs and proposed media solutions with average turnaround times of 0.9 business days.
Media Planner
Liquid Advertising
05.2018 - 10.2021
- Stewarded multiple video game publisher and entertainment accounts, such as Blizzard, Bethesda and 2K Games, with over $3M in annual media spend.
- Lead daily client correspondence to establish and reinforce campaign strategy and provided actionable insights that improved campaign KPI performance.
- Collaborated with internal teams to develop cohesive support media strategy in alignment with client marketing goals.
- Actively managed global omnichannel media campaigns to ensure efficient performance that achieves media objectives.
- Directed and fostered the professional development of two Associate Media Strategists to increase media knowledge, develop executional skills and improve client communication abilities.
Education
Bachelors - Communications, Concentration in Advertising
California State University
Fullerton05.2016
Skills
- Audience/Market Research: Quantcast, ComScore, Perplexity, Pathmatics
- Client Relationship Management: Salesforce
- Project Management: Jira, Guru
- Data Management Platforms: Lotame
- Documentation Software: Microsoft Suite, Google Sheets, Google Docs, Google Presentations, Adobe Acrobat
Timeline
Senior Strategist
GumGum
06.2025 - Current
Strategist
GumGum
11.2021 - 06.2025
Media Planner
Liquid Advertising
05.2018 - 10.2021
Bachelors - Communications, Concentration in Advertising
California State University