Brandon Grays
Oakland,CA
Summary
Dedicated and results-driven General Manager with extensive experience in fitness and retail operations. Proven success in launching and scaling businesses, even in complex and ambiguous environments. Skilled in developing and executing targeted marketing and operational strategies that drive profitability, brand growth, and customer loyalty. Recognized for building high-performance teams, fostering positive staff relationships, and improving retention through strong leadership and development. Adept in financial analysis, cost control, and strategic planning, with a consistent track record of enhancing efficiency and long-term growth. Committed to cultivating collaborative cultures and leading innovative initiatives that deliver measurable results.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Sales Director
Body Fit Training
08.2025 - Current
- Managed a diverse team of 7 professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Increased gross revenue by 11% in 1st month.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Relief Support Couselor
Westcoast Childrens Clinic
10.2023 - Current
- Assisted clients in navigating community resources for housing, employment, and other essential services.
- Developed individualized goals in collaboration with clients that focused on fostering independence and self-sufficiency skills over time.
- Educated families on coping mechanisms during difficult transitions or crises involving their loved ones under our care.
- Connected clients with appropriate support networks such as family members or specialized professionals to foster lasting recovery.
Area Manger
StretchLab
07.2024 - 06.2025
- Drove revenue growth by turning around the Oakland studio’s performance—from $67K to $98K monthly revenue in 3 months, through strategic sales initiatives, staff development, and operational efficiency.
- Played a pivotal role in the revamp of organizational strategy, aligning studio operations with broader company goals for improved scalability and performance.
- Implemented new productivity-enhancing software, streamlining daily operations and significantly improving staff efficiency and client management.
- Collaborated with leadership on cross-studio planning, budgeting, and expansion initiatives, ensuring sustainable and profitable growth.
- Managed all aspects of payroll administration via ADP, including processing employee hours, maintaining compliance, and handling payroll reporting for multiple studio locations.
General Manager
Hotworx Studios
02.2022 - 02.2024
- Successfully launch a new HOTWORX studio, overseeing all aspects of the pre-opening phase, resulting in a solid operational foundation and seamless start.
- Develop and implement a full suite of operational procedures (membership management, sales protocols, staff training & facility upkeep), leading to enhanced workflow and a notable increase in overall operational effectiveness.
- Design a targeted marketing strategy that significantly exceeded financial targets by boosting membership growth and elevating brand visibility.
- Foster a high-performance team culture, evidenced by low staff turnover and exceptional member retention rates, through effective mentoring and motivational leadership.
Regional Manager
Anytime Fitness
06.2020 - 02.2022
- Directed and enhanced the performance and profitability of three locations in Butte, and Shasta Counties, achieving notable growth in regional market presence.
- Implemented innovative strategic plans that ensured uninterrupted operations during the pandemic, sustaining community engagement and member loyalty.
- Conducted thorough financial analyses across the region, introducing effective cost-control measures that significantly strengthened financial stability and long-term sustainability.
- Performed evaluations at various locations, identifying and capitalizing on operational improvement opportunities, which substantially transformed brand standards and member experience.
Personal Training Manager
In-Shape
01.2015 - 03.2020
- Successfully led and mentored a top-performing team of at least seven personal trainers, ensuring high-quality service and client satisfaction through effective coaching and performance evaluations.
- Formulated and executed client retention strategies, achieving a 60% increase in the client base, which substantially boosted personal training revenue.
- Played a key role as a key member of the Personal Training Optimization Committee, collaborating on identifying growth opportunities and formulating strategic initiatives for company-wide enhancement.
- Oversaw the recruitment drives for multiple locations in collaboration with General Managers and HR, organizing successful job fairs that effectively expanded the team in the targeted geographical areas.
Front End Manager
Walmart
05.2013 - 11.2014
- Led internal communication strategies between management and department leaders, enhancing information dissemination on key concerns and updates, resulting in improved operational cohesion.
- Oversaw the recruitment and comprehensive training of all front-end associates, ensuring complete adherence to company policies and procedures, thereby maintaining high service standards.
- Managed the scheduling of 20 front-end employees, optimizing workforce allocation and operational efficiency.
- Contributed to monthly meetings by reporting critical concerns and insights to the store manager. Played a key role in strategic decision-making and operational improvements.
Sales Manager
24 Hour Fitness
01.2011 - 03.2013
- Fostered collaborative relationships with the General Manager to develop and execute strategic monthly business plans for the sales department, driving significant improvements in sales performance and operational efficiency.
- Analyzed departmental statistics to tailor training sessions, aligning team performance with company standards and market trends.
- Led the recruitment and comprehensive training of membership counselors to ensure a skilled and knowledgeable sales team.
- Implemented a monthly review system, providing personalized feedback during one-on-one meetings to recognize outstanding achievements and offer targeted coaching, thereby maintaining a consistently high-performing team.
Education
Associate of Science - Business
Mission College
Santa Clara, CA05-2011
Skills
- General Management
- Team Leadership & Development
- Sales management
- Financial Analysis & Cost Control
Certification
- CPR Certification
- Driver's License
- Non-CDL Class C
Timeline
Sales Director
Body Fit Training
08.2025 - Current
Area Manger
StretchLab
07.2024 - 06.2025
Relief Support Couselor
Westcoast Childrens Clinic
10.2023 - Current
General Manager
Hotworx Studios
02.2022 - 02.2024
Regional Manager
Anytime Fitness
06.2020 - 02.2022
Personal Training Manager
In-Shape
01.2015 - 03.2020
Front End Manager
Walmart
05.2013 - 11.2014
Sales Manager
24 Hour Fitness
01.2011 - 03.2013
Associate of Science - Business
Mission College
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