Brandon Gilmer
Los Angeles
Summary
Result driven E-Commerce Account Manager with experience and achievements in account development and digital marketing. Adept at leveraging marketplace knowledge to identify new sales opportunities and devise effective sales strategies for increasing revenue.
Overview
7
7
years of professional experience
Work History
National E-Commerce Account Manager
Golden Hippo
02.2023 - Current
- Drive end-to-end strategy, focusing on growing account sales and maximizing ROI.
- Work closely with advertising specialist to effectively allocate ad spend.
- Improved product page visibility through development and implementation of SEO/SEM strategies.
- Monitor and manage all fulfillment operations with warehouse team to ensure proper item availability.
- Manage catalog performance for over 50+ skus.
- Oversee and execute all new product launches on the marketplace making sure all appropriate information is visible on product listings.
- Collaborate with all functional areas of Golden Hippo including Finance, Supply Chain, Customer Service, IT, Customer Marketing and Product Development.
- Responsible for the development and presentation of overall account performance to company executives.
- Optimize storefront for easier navigation and to also help improve conversion rates.
- Manage and oversee creative projects to drive quality and accuracy for proper brand representation.
- Oversee customer service inquiries as needed.
- Consult with product development teams to enhance products based on customer interest data.
- Worked with external account partners to achieve business goals.
- Devised content strategy to effectively engage target audiences.
E-Commerce Manager
Mensa Brands
03.2022 - 03.2023
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Established new 3pl account and warehousing facility to assist with Supply Chain operations.
- Establish and execute opening of additional marketplaces such as walmart.com, ebay, groupon, as well as expand internationally to Amazon Canada and Amazon Singapore.
- Perform listing quality audit for 500+ SKUs as well as manage content development team and customer support team.
- Coordinate with appropriate team members for new product launches.
- Create daily sales tracking reports as well as inventory reports to assist with proper inventory planning.
- Perform market analysis to identify new sales opportunities for the product development team.
- Perform Profit Analysis when introducing new products into different marketplaces.
E-Commerce Account Manager
WOW Skin Science
10.2019 - 02.2022
- Assisted in online and retail account merchandising (SKU management, product compliance, product launches, etc.)
- Update and manage product listings on multiple selling platforms: company website(Shopify), Amazon, Walmart, eBay, etc
- Retail account management (Fulfill all POs, submit invoices, ASNs)
- Managed Walmart retail and other B2B accounts
- Helped streamline operations for key accounts such as retail and B2B by implementing efficient SOPs. (sales tracking/reporting, resolving account issues, optimizing workflow by delegating tasks)
- Proactively identify product, service, and marketplace issues and resolve them accordingly
- Follow up on product listings to ensure relevancy and remain competitive with ongoing marketplace trends
- Implement SEO best practices (PPC, Product Targeting, Sponsored Brand, etc.)
- Coordinate with warehouse to ensure proper order processing and fulfillment while maintaining 3PL system
- Arrange and manage all FBA shipments as well as keep up to date reports on current inventory levels
- Track sales and monitor marketing progress
- Write product copy for e-commerce platforms with excellent communication skills while implementing best tactics & strategies
- Help oversee customer service agents to ensure the best communication to help our customers
- Assist site developer by using HTML templates to create listings on company website
- Check Seller Rating/Manage feedback on daily basis
E-Commerce Marketing Specialist
Macally Peripherials Inc.
05.2019 - 10.2019
- Generated more than $50,000 in monthly sales during first three months using successful marketing and sales strategies by establishing secondary international sales account with Canada to expand market
- Managed Amazon PPC
- Performed extensive research methods for proper keyword research to increase conversion rates and to keep ACoS percentages low
- Worked with Online Sales Manager to improve operations and help execute optimized marketing campaigns
- Developed successful SOP from scratch to optimize logistics by establishing and following strategic vision, mission and operational plans
- Created marketing reports with Excel spreadsheets in order to make timely and proactive business decisions
E-Commerce Specialist
NGY Stone & Cabinet Inc.
01.2019 - 05.2019
- Managed all facets of online business operations, including SOP integration, optimizing business expenses and supporting all digital marketing campaigns
- Built, implemented and updated effective SEO strategies
- Established relationships with new vendors to help fulfill all business needs and increase yearly revenue
- Directed and coordinated execution of all sales goals
- Reported all sales trends and weekly reports to CEO on weekly basis
E-Commerce Specialist
Ahead Racing America Inc.
03.2018 - 11.2018
- Supported CEO with daily operational functions
- Performed initial client assessment and analysis to begin research process
- Responded to customer requests via telephone and email
- Entered details such as payments, account information and call logs into computer system
- Ensured proper inventory planning by keeping track of all sales trends and preparing effective shipping plans
- Optimized all sales listings for improved conversion rates
- Processed all orders utilizing ShipStation software
- Maintained storefronts for Amazon Seller Central, eBay, and Walmart
Education
High School Diploma -
Don Antonio Lugo High School
Chino, CA- Electrical Engineering
Mt San Antonio College
Walnut, CASkills
- Sales forecasting
- Inventory Planning
- Logistics
- P&L reporting
- Account development
- Shopify/Shopify Plus
- Amazon Seller Central
- Amazon Vendor Central
- Marketing and advertising
- Amazon Ads (SP & DSP)
- Google ads
- Meta Ads
- TikTok Ads
- TikTok Shop
- Microsoft Office
- Helium 10
- Jungle Scout
- Walmart Seller Central
- Groupon
- Wayfair
- Ebay
- 3PL Management
- B2B Account Management
- B2B Trade Show Experience
Timeline
National E-Commerce Account Manager
Golden Hippo
02.2023 - Current
E-Commerce Manager
Mensa Brands
03.2022 - 03.2023
E-Commerce Account Manager
WOW Skin Science
10.2019 - 02.2022
E-Commerce Marketing Specialist
Macally Peripherials Inc.
05.2019 - 10.2019
E-Commerce Specialist
NGY Stone & Cabinet Inc.
01.2019 - 05.2019
E-Commerce Specialist
Ahead Racing America Inc.
03.2018 - 11.2018
High School Diploma -
Don Antonio Lugo High School
- Electrical Engineering
Mt San Antonio College
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