Summary
Overview
Work History
Education
Skills
Blog Writer and Influencer
Timeline
Generic

Brandi Akey

Deseronto,ON

Summary

Experienced marketing and social media professional with over four years of expertise in social media marketing, content creation, and client engagement. A highly organized and results-driven freelancer with a strong track record of developing compelling digital content, managing social media strategies, and enhancing brand visibility. Skilled in PR, influencer marketing, and market research to support business growth. Adept at managing multiple priorities, delivering impactful presentations, and building meaningful client relationships. A proactive and creative thinker, always eager to take on new challenges to drive engagement and brand success

Overview

11
11
years of professional experience

Work History

Digital Marketing Coordinator

First Nations Technical Institute
12.2023 - Current
  • Develop and implement campaigns for email, online advertising, search engines and direct mail.
  • Used creative software to design promotional materials, for ads and social media.
  • Write website copy and update social media platforms to strengthen client digital presence.
  • Conduct market research by analyzing industry trends, consumer demographics and competitor activities to inform marketing strategy.
  • Develop digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Create social media content with innovative brand messaging to support our goals.

Self Employed

Baligned Media
01.2024 - Current
  • Leveraged social media management tools to prepare, schedule and manage posts.
  • Managed and created content for company social media outlets.
  • Skilled at working independently and collaboratively in a team environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Proven ability to learn quickly and adapt to new situations.
  • Boost brand engagement by creating compelling social media posts and campaigns.
  • Enhance brand recognition through the development of tailored marketing materials and visually appealing graphics.

Enrolment and Recruitment Coordinator

First Nations Technical Institute (FNTI)
08.2020 - 12.2023
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Devised recruiting strategies and implemented through marketing campaigns, grassroots advertising initiatives and innovative presentations.
  • Stepped in to attend Social Media when Social Media Manager was on matt leave or out sick.
  • Controlled recruitment program by creating marketing materials, deploying recruitment tactics and building external relationships.
  • Maintained candidate records using Orbund and updated information accordingly.
  • Supported job fairs, open houses and recruiting events remotely.
  • Offered friendly and efficient service to applicant and students, handled challenging situations with ease.

Social Media/Host

Blog Boq
01.2021 - Current
  • Increased customer engagement through social media.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
  • Built trusting relationships with clients through open and honest communication.
  • Researched topics for comment and discussion.
  • Made promotional appearances at public events.
  • Interviewed show guests and moderated discussions.
  • Created, curated and managed published content for feed and stories across social media channels.
  • Live streamed events on Instagram to optimize interaction and engagement levels.

Influencer and UGC Creator

Self-Employed
01.2021 - Current
  • Created, curated and managed published content for feed and stories across social media channels.
  • Built relationships with other brand ambassadors and influencers to assist in social media strategy.
  • Produced relevant product content to reach target audience.
  • Maintained social media accounts by keeping content engaging, fresh, educational and entertaining.
  • Engaged with consumers using education, passion and authenticity.
  • Captured daily events in and around areas using compelling eye-catching imagery and video content.

Surveyor

Mohawks of the Bay of Quinte
11.2019 - 08.2020
  • Gathered, organized, and modeled data for reports and presentations.
  • Reviewed, classified and recorded survey data in preparation for computer analysis.
  • Entered responses from survey participants into internal database to later compile reports or conduct analysis.
  • Directed updates and changes in survey implementation and methods.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.

Housing Coordinator

Mohawks of the Bay of Quinte
08.2017 - 11.2018
  • Reviewed documentation and input data into computer system to complete eligibility process, re-certifications and tenant move-outs.
  • Conducted home and apartment inspections to identify safety issues and needed repairs.
  • Calculated tenant rent amounts to prepare leases and contracts.
  • Maintained database of housing resources and management companies.
  • Built partnerships with related organizations to develop support and gain greater attention for important issues.
  • Oversaw housing plans for over 150 clients to promote timely transition to permanent housing and appropriate usage of housing subsidies.

Sales Key Holder

Aldo Group- Call it Spring
05.2014 - 12.2019
  • Operated POS system to total purchases and receive and process cash and credit payments.
  • Coordinated store products and conducted inventory counts to maintain merchandise flow.
  • Collaborated with store employees to achieve established sales objectives and goals, boosting overall sales.
  • Assisted customers by locating, describing and explaining use and care of call it spring merchandise and shoe care.
  • Completed store opening and closing procedures.
  • Counted out cash drawers and balanced totals.
  • Opened and closed store 4 days per week by counting registers, making deposits and storing and filing all daily paperwork.
  • Offered hands-on assistance to customers, assessing needs and maintaining current knowledge of consumer preferences.
  • Broke down boxes and disposed of trash.


Receptionist

SalonYou
08.2017 - 07.2018
  • Greeted incoming visitors and customers professionally and provided friendly, knowledgeable assistance.
  • Kept reception area clean and neat to give visitors positive first impression.
  • Confirmed appointments, communicated with clients and updated client records.
  • Answered central telephone system and directed calls accordingly.
  • Resolved customer problems and complaints.
  • Responded to inquiries from callers seeking information.

Education

Diploma - Public Relations And Event Management

Loyalist College of Applied Arts And Technology
Belleville, ON
06.2020

Diploma - General Arts And Science

Loyalist College of Applied Arts And Technology
Belleville, ON
06.2016

Diploma - Community Justice Services

Loyalist College of Applied Arts And Technology
Belleville, ON
06.2015

Skills

  • Content Creation
  • Social Media Platforms
  • Post Optimization
  • Critical Thinking
  • Public Relations
  • Social Media Content Writing
  • Time Management
  • Social Media Engagement
  • Facebook, Instagram, LinkedIn
  • Upbeat and Positive Personality
  • Understanding Customer Needs
  • Calm and Professional Under Pressure
  • Upselling Products and Services
  • Collaboration
  • Customer Service
  • Self-motivated professional

Blog Writer and Influencer

  • Write blogs or written pieces for local companies
  • Reach out to brands for collaborations
  • Attend local events and promoting them on social platforms

Timeline

Self Employed

Baligned Media
01.2024 - Current

Digital Marketing Coordinator

First Nations Technical Institute
12.2023 - Current

Social Media/Host

Blog Boq
01.2021 - Current

Influencer and UGC Creator

Self-Employed
01.2021 - Current

Enrolment and Recruitment Coordinator

First Nations Technical Institute (FNTI)
08.2020 - 12.2023

Surveyor

Mohawks of the Bay of Quinte
11.2019 - 08.2020

Housing Coordinator

Mohawks of the Bay of Quinte
08.2017 - 11.2018

Receptionist

SalonYou
08.2017 - 07.2018

Sales Key Holder

Aldo Group- Call it Spring
05.2014 - 12.2019

Diploma - Public Relations And Event Management

Loyalist College of Applied Arts And Technology

Diploma - General Arts And Science

Loyalist College of Applied Arts And Technology

Diploma - Community Justice Services

Loyalist College of Applied Arts And Technology

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Brandi Akey