Brajan Popovic
Sherbrooke,QC
Summary
Accomplished SaaS Account Executive with expertise in managing strategic client relationships and driving revenue growth. Exceeded sales targets consistently, achieving President's Club recognition and generating substantial revenue. Experienced in full-cycle account management, consultative selling, and fostering long-term partnerships with C-level executives and key stakeholders.
Overview
17
17
years of professional experience
Work History
District Sales Manager
ADP
Montreal, Quebec
05.2026 - Current
- Generated new business opportunities through proactive outbound prospecting, including high-volume cold calling and targeted outreach strategies
- Utilized a consultative sales approach to understand client challenges, identify business needs, and recommend tailored solutions
- Conducted value-based selling conversations with business owners and key decision-makers, positioning solutions to support organizational growth and operational efficiency
- Managed a field sales territory through in-person client visits, networking, and relationship-building activities to develop new opportunities
- Delivered personalized presentations and solution demonstrations to prospective clients
Territory Sales Supervisor
Softchoice
Montreal, Canada
01.2025 - 05.2026
- Key achievement - Achieved 125% of team quota as Sales Supervisor while managing a personal sales portfolio and coaching five Account Managers responsible for a combined $3M revenue target
- Managed targeted strategic accounts to nurture client relationships and drive sales
- Developed revenue-increasing strategies while ensuring consistent achievement of sales targets
- Led a team of 5 sales associates, coordinating daily activities and training sessions
- Trained and mentored new sales representatives on product offerings and effective sales techniques to improve team performance
- Monitored sales performance metrics and analyzed data for informed decision-making
- Conducted regular performance evaluations to identify training needs and growth opportunities
Account Executive
Softchoice
Montreal, Canada
03.2022 - 01.2025
- Key achievement - Earned President's Club (2023) by achieving 175% of annual quota, generating $2.5M in new revenue
- Prospected, qualified, and closed new business by assessing customer needs and recommending SaaS solutions aligned with their business objectives
- Developed new business opportunities through multi-channel prospecting, including cold calls, email, and LinkedIn outreach
- Managed complex sales cycles, delivering executive presentations and solution demonstrations to align technology investments with customers' long-term growth strategies
- Built and maintained trusted relationships with C-level executives and key business stakeholders to drive long-term strategic partnerships
Account Executive
Sherweb
Sherbrooke, Canada
01.2018 - 08.2021
- Generated new business through strategic outbound prospecting, utilizing cold calls, email campaigns, and relationship-building to increase client base
- Identified and executed upsell and cross-sell opportunities by aligning additional solutions with clients' evolving business needs
- Managed pipeline of clients through proactive relationship management, networking, referrals, and lead generation to drive sales growth
- Represented the organization at industry conferences, trade shows, and networking events to strengthen client relationships and generate new business opportunities
Customer Relations Officer
Global Excel Management
Sherbrooke, Canada
01.2013 - 01.2018
- Delivered exceptional customer service by serving as the primary escalation point for complex client inquiries, ensuring timely and accurate issue resolution
- Educated new and existing clients on insurance policy coverage, terms, and claims procedures, helping them make informed decisions
- Collaborated with internal departments to coordinate the resolution of high-priority and sensitive claims while consistently meeting partner service level agreements
- Monitored claim progress, provided timely status updates, and processed deductible payments while maintaining accuracy and compliance with established procedures
Sales Associate
Foot Locker
Sherbrooke, Canada
01.2010 - 01.2013
- Assisted customers with purchases while identifying upselling and cross-selling opportunities to maximize sales
- Delivered friendly and professional customer service, creating a welcoming experience for every client
- Processed cash and card transactions accurately, balancing the cash register at the end of each shift
Education
Bachelor of Science - Psychology
Bishop's University
Sherbrooke, QC07-2012
D.E.S. -
École Internationale Du Phare
Sherbrooke, QC01-2008
Skills
- Enterprise SaaS Sales
- Full Sales Cycle Management
- Account Planning & Business Reviews
- Strategic Account Management
- Prospecting & Lead Generation
- Pipeline Generation & Management
- Customer Expansion & Retention
- Digital Transformation Strategy
Languages
- English — Full Professional Proficiency
- French — Full Professional Proficiency
- Serbian — Native Proficiency
Timeline
District Sales Manager
ADP
05.2026 - Current
Territory Sales Supervisor
Softchoice
01.2025 - 05.2026
Account Executive
Softchoice
03.2022 - 01.2025
Account Executive
Sherweb
01.2018 - 08.2021
Customer Relations Officer
Global Excel Management
01.2013 - 01.2018
Sales Associate
Foot Locker
01.2010 - 01.2013
Bachelor of Science - Psychology
Bishop's University
D.E.S. -
École Internationale Du Phare