Brady Potter
Toronto,ON
Summary
Detail-oriented individual with strong organizational skills. Experienced in Marketing, Ecommerce and Customer Success. Hard worker, who has the ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
5
5
years of professional experience
Work History
Digital Engagement Specialist
ASICS Apps
06.2023 - Current
- Used CRM and CMS platforms to create and deploy campaign communications for 2M+ active users.
- Analyzed challenge performance using key insights to draw learnings for future campaigns,
- Reported on engagement metrics and was responsible for performance readouts.
- Created and launched ASICS ecommerce product campaigns within app, while analyzing performance metrics with Google Analytics.
- Responsible for creating the most joined campaign of the year. (107K users)
- Configured challenge criteria and launched campaign communications for events such as Gold Coast Marathon and Sydney Marathon Challenge.
Customer Success Team Lead
ASICS Apps
03.2022 - 06.2023
- Lead the customer success department by mentoring a team of 4 support agents.
- Audited, edited, and rebuilt online product Help Center of 300+ articles.
- Worked cross-functionally with QA, engineering, marketing, and product teams to identify and triage bugs and user pain points.
- Developed internal processes to improve success metrics and overall customer satisfaction.
Customer Success Representative
ASICS Apps
03.2021 - 03.2022
- Worked closely with the CS team to answer incoming inquiries from event organizers, event participants, and app end-users to ensure a positive customer experience.
- Offered support, guidance, and training to event organizers, event participants, and app end-users via phone, email, video calls + screen-shares, and social media.
- Worked on projects such as ASICS World Ekiden 2021 where I was responsible for handling all customer inquiries prior to race date.
IT Communications Co-op
Canadian Tire Corporation (Head Office)
05.2019 - 08.2019
- Supported evolution of CTC's technology development platforms and the production of video content from end to end.
- Included gathering content, editing scripts, creating storyboards, producing videos.
- Re-branded employee technical operations development portal.
Education
Bachelor of Arts (Honours) - Media Communications
Queen's University
Kingston, ON04.2020
Skills
- Google Analytics
- Iterable
- Salesforce (Tableau)
- Amplitude
- Microsoft Office
- Adobe Photoshop/Illustrator
Volunteer Training
- 2023, Sporting Life 10K Race, Toronto, ON.
- 2019, IATSE 667 Camera Trainee Workshop
- 2018, CBC - Preparation and Production Intern
- 2014-15, Canadian Cancer Society
Hobbies
- Golf
- Tennis
- Reading
- Collecting Vinyl Records
Timeline
Digital Engagement Specialist
ASICS Apps
06.2023 - Current
Customer Success Team Lead
ASICS Apps
03.2022 - 06.2023
Customer Success Representative
ASICS Apps
03.2021 - 03.2022
IT Communications Co-op
Canadian Tire Corporation (Head Office)
05.2019 - 08.2019
Bachelor of Arts (Honours) - Media Communications
Queen's University
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