I am a fourth-year Bachelor of Commerce student at Saint Mary’s University, majoring in Marketing. I’ve developed entrepreneurial and marketing expertise through starting my own business and gaining hands-on experience in various roles. I also had the opportunity to broaden my global perspective through an exchange program in Croatia, where I enhanced my global perspective by immersing myself in a new culture, which significantly strengthened my cross-cultural communication skills and adaptability. This experience deepened my understanding of diverse consumer behaviour and cultural differences, providing me with a unique advantage in marketing, particularly when working in global and multicultural markets.