Bradley Codde

• Lead vertical marketing for gaming/casino and robotics/automation industries in embedded computing solutions.
• Plan and execute integrated marketing campaigns across Google Ads, LinkedIn, email, and content syndication, managing budgets exceeding $200K per vertical.
• Drive tradeshow strategies for major industry events (e.g., G2E Las Vegas, Automate) including pre-show PPC, booth planning, and post-show lead workflows.
• Develop post-show ROI analysis models, informing decisions on booth investments and partner co-exhibits.
• Collaborate with partners like AMD, Intel, and Nvidia for joint webinars and campaigns, generating new leads and shared investment opportunities.
• Manage pipeline targets and track revenue contribution in Salesforce.

Key Achievements:

• Launched campaigns, achieving over 7,000 impressions and optimizing cost per lead in a niche market.
• Led marketing initiatives projected to generate $45M+ in new revenue for 2H 2025.
• Managed campaigns across verticals forecasted to deliver over 1,000 B2B leads in 2025.

• Managed all marketing campaigns encompassing multiple website and brand creations. Played a pivotal role in driving organizational growth through measurable impactful marketing.
• Created a media plan for the company which included a re-brand
• Researched and launched multiple industry specific CRMS. Hubspot, Mailchimp, Ricochet360, Designcrowd.
• Grew the department and absorbed other departments to a point of eventually guiding a team of 12 employees.
• Earned the ability to allocate tens of thousands of company budget to marketing expenses monthly.
• Created all the marketing materials so our sales team could excel in their roles to communicate to our over 600 sales partners.
• Consulted our ISO partners with their marketing efforts to help with their own sales objectives.

• Training with Account Executives on managing multiple clients. Analyzing weaknesses and strengths in media plans.
• Learned how to effectively show marketing efforts health in a easy to digest way for clients including excel pivot tables and digital media reporting.

• Maintained and fixed all IT issues related to 911 call centers in 24 states from desktop to server level tickets.