Summary
Overview
Work History
Education
Skills
Timeline
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Brad O'Brien

Whitby,Canada

Summary

Professional B2B publishing expert with strong track record in driving impactful content strategies and optimizing business communications. Skilled in editorial management, digital content creation, and stakeholder engagement. Known for fostering collaboration and adaptability, ensuring team alignment and goal achievement. Highly reliable and responsive to evolving market needs, with focus on delivering measurable results.

Overview

35
35
years of professional experience

Work History

Publisher

HMM Media
01.2022 - Current
  • Company Overview: www.hazmatmag.com
  • Implemented cost-saving measures while maintaining the highest level of product quality.
  • Successfully launched digital versions of print publications expanding reach into new markets and increasing overall revenue.
  • Increased advertising with targeted marketing strategies and engaging content development.
  • Building quality sales leads throughout Canada and the US.

Group Publisher

Business Information Group, Inc.
08.2000 - 04.2021
  • Company Overview: Canada's largest B2B Publisher.
  • Develop marketing plans for magazines, websites, newsletters, and conferences all included under the Environmental Magazine Group.
  • Responsibilities include magazine space and digital advertising sales making and overachieving budgeted magazine and attending trade shows & conferences.
  • Established clear communication channels among team members to facilitate collaboration on projects with tight deadlines.
  • Increased readership with targeted marketing strategies and engaging content development.
  • Monitored industry trends staying ahead of competitors through continuous improvement in publishing techniques.

Sales Consultant

Yellow Pages / Pages Jaunes - Canada
08.1990 - 03.1997
  • Sales responsibilities include selling new business space advertising, as well as renewing the yearly contracts of large advertisers in Toronto and surrounding regions.

Education

Digital Sales and Marketing & Product Brand Management

Ontario Tech University
09.2022

3 yr Diploma - Business Administration, Marketing

Humber College School of Business
06.1990

Skills

  • Strategy
  • Digital advertising
  • Sales
  • Analytical
  • Sales Management
  • Digital publishing expertise
  • Advertising sales
  • Online advertising
  • Teamwork and collaboration
  • Problem-solving
  • Analytical thinking
  • Goal setting

Timeline

Publisher

HMM Media
01.2022 - Current

Group Publisher

Business Information Group, Inc.
08.2000 - 04.2021

Sales Consultant

Yellow Pages / Pages Jaunes - Canada
08.1990 - 03.1997

3 yr Diploma - Business Administration, Marketing

Humber College School of Business

Digital Sales and Marketing & Product Brand Management

Ontario Tech University

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Brad O'Brien